Adidas Adidas Wins The World Cup.
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< p style= "text-align: center > > strong > Adidas Adidas brand has won the world cup < /strong > /p >
< p > > Beijing time July 14th morning, 2014 Brazil < a href= "http://www.91se91.com/news/index_c.asp" > World Cup < /a > final decisive battle Rio's Maracana Malaya stadium, Germany finally won the world cup. For German sporting goods manufacturer Adidas AG (ADS.DE) Adidas, after two semifinals, it has already been the winner, the German Adidas team sponsored by Adidas Adidas brand and Argentina team will be blocked by the Brazil Nike team and Holland team, which are sponsored by the Nike Nike brand. < /p >
< p > despite sponsorship, the number of Adidas sponsors sponsored by the 2014 World Cup in Brazil surpassed Nike brand for the first time. Both sides sponsored 9 and 10 national teams respectively. However, as the main sponsor of FIFA, and 81 goals scored by Adidas brand sneakers before the final, 73 of the goals scored by Nike brand shoes made Adidas still maintain a leading position in football. < /p >
< p > Adidas predicts that by the end of November 2014, the revenue of football related products in the 2013/2014 fiscal year will reach US $2 billion 700 million, which will exceed US $2 billion 300 million in the financial year of Nike group as of May 31, 2014. However, Nike group said that the growth of brand football related business in the current fiscal year is expected to increase by 21%, which will make Nike brand surpass the performance of Adidas brand in football. But the world cup is likely to ruin Nike's brand plan. Adidas said it expects to sell more than 8 million shirts in the world cup. Only Germany's jersey sales reached a record 2 million by virtue of Germany's World Cup, half of which sold to markets outside Europe. Research Institute Euromonitor Ou Rui said Brazil's failure to reach the final will have some impact on the sales of Nike brand Brazil jerseys in the next few months, while Origami Logic, the digital advertising and consulting agency, said that over the past two weeks Adidas brand's video spot attacks on Youtube over the past two weeks were far more than a href= http://www.91se91.com/news/index_f.asp, Nike's /a brand, and two brands recorded 9 million and 3 million clicks respectively. < /p >
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