Top Brands Such As Smith Barney, Top 500 China Apparel Enterprises

< p > fortune China announced the list of top 500 enterprises in China in July 14th, with 36 new companies squeezed into the top 500, while traditional clothing companies such as Anta and Metersbonwe fell out of the list.

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< p > Fortune 500 list takes business income as the ranking standard.

This year's business threshold reached 8 billion 229 million yuan, an increase of 13% over the same period.

And according to < a href= "http:// www.91se91.com/news/index_c.asp >" Mei Bang < /a > clothing annual report, its operating income in 2013 was 7 billion 890 million yuan, down 17% compared with the same period last year, regrets not the top 500 list.

Net profit fell sharply, only 430 million yuan, down 52% compared with the same period last year.

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< p > this year, another failed enterprise Anta, its operating income in 2013 was 7 billion 281 million yuan, down 4.5% compared with the same period last year, and net profit fell 3.2% year-on-year.

Although there has been a slight decline, they have closed 318 stores in 2013 years in response to overstock, < a href= "http:// www.91se91.com/news/index_c.asp" > retail channel < /a > excessive expansion and poor management.

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< p > except for the two enterprises who dropped out of the list this year, in the past three years, the fast developing clothing enterprises such as XTEP, 31st grade, Lining and so on have also dropped out of the top 500.

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< p > traditional a href= "http:// www.91se91.com/news/index_c.asp" > garment industry < /a > urgently need to seek new breakthroughs.

In this regard, CITIC Securities Research Report said that for the field of clothing, online and offline integration of O2O has become the trend of the times.

From 2008 to 2012, the size of China's clothing online shopping market increased from 18 billion 100 million yuan to 318 billion 900 million yuan, and the compound annual growth rate of 4 years reached 105%.

From Ou Rui information consultation to the 2013 China clothing market scale 1 trillion and 600 billion calculation, the clothing network channel permeability exceeds 20%.

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< p > as the first real layout O2O in the industry, Smith Barney costumes began to try at the end of 2013, but the sales volume in the first quarter of this year has not been greatly improved.

However, the market is still optimistic about O2O. It is believed that this year, the United States is expected to achieve substantial recovery growth.

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< p > while Anta is a "retail oriented" business model, it hopes to develop more differentiated products and improve the management of retail channels with its brand value, helping to enhance the profitability and operational efficiency of retailers.

Anta has announced that sales in the first quarter of 2014 and fourth quarter orders have been growing steadily.

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At present, there are only 5 traditional clothing companies remaining in the top 500 list, including women's Shoe Retailers BELLE international, cashmere products manufacturer Inner Mongolia Ordos, down garment enterprise Bosideng, munitions supplier supplier's largest professional production base, China group, and YOUNGOR group, whose main business is textile and garment industry, real estate and international trade.

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