Shanghai's Retail Property Will Exceed 3 Million 300 Thousand Square Meters In The Next Three Years.

< p > < strong > 90% < a href= "http://? www.91se91.com/news/index_c.asp" > retail property < /a > will be shopping center < /strong > /p >
Below P, it is an indisputable fact that department stores are suffering from "cold current". And the development mode of the urban complex conformed by Wanda's shopping center, business district and residential area is considered to have complete functions and complete format. Especially in the urban complex, shopping centers can resist the impact of e-commerce by virtue of full function and experience. However, from the perspective of Shanghai's commercial development, shopping centers have seen too fast and excessive growth. < /p >
< p > according to the statistics of the state of Shanghai, only 1/5 of the 44 commercial projects that are being developed in the country are less than 50 thousand square meters, while the number of items larger than 150 thousand square meters is 11.4% of the total. According to the above volume, it can be judged that most of these retail properties are shopping centers. From the perspective of property distribution, more than 150 thousand square meters of monomer projects are distributed in non core areas, especially in some emerging community business circles, including the real plate, the New River Bay City plate and the Qibao plate. < /p >
< p > in addition, the department store of "a href=" http:// "www.91se91.com/news/index_c.asp" > Shanghai > /a > crude oil in the retail market also began to adjust its "shopping center". At present, many department stores create a shopping experience similar to the shopping center through the expansion of shopping malls, the introduction of fashion brand flagship stores, and the increase of shopping experience elements. This adjustment mode of "shopping center in department stores" means that shopping centers have become the mainstream form of Retailing in Shanghai. < /p >
< p > < strong > homogenization spread to shopping mall < /strong > /p >
< p > however, the multi-purpose shopping center does not mean that there is no need to worry about tourists. Wu Yiyi, director of Shanghai Commercial Services Division, pointed out that the market supply of blowout not only means that the market competition of the retail industry will be more intense, but also means that these properties will be faced with the problem of market digestion first when they are put into operation. One of the popular points is how to complete the rental task. From the current development of retail industry in Shanghai, the phenomenon of homogenization in department stores has been very serious, and the brand overlap of different department stores is very high. With the increase of shopping centers, shopping centres are showing a trend of homogenization. Different shopping centers include similar formats, functions and brands, which will significantly reduce the attraction of shopping centres to the market. < /p >
< p > Jones Lang LaSalle also pointed out that from the two quarter of this year, Shanghai "a href=" http:// "www.91se91.com/news/index_c.asp" > commercial real estate < /a > lease situation shows that the competition is relatively less intense in the non core business circle, the rental situation is obviously better than the core business circle. According to statistics, the first floor rent of the core Shopping Center Shopping Center rose by 0.8% over the previous quarter, 51.7 yuan per square meter per day, but in the non core business district, the index rose 3.9%, reaching 17.3 yuan per square meter per day. Of particular concern is the vacancy rate, the core business circle market vacancy rate up to 8.3%. According to the analysis, this is due to the main shops of some projects, including gymnasium, slimming center and large restaurants, after the end of the tenancy period, they choose to withdraw. The result of the withdrawal also reflects the background of shopping center's "bad weather". < /p >
< p > < strong > "big and whole" is not as good as "small but fine" /strong > < /p >.
Lu Zhihao, a registered real estate consulting analyst, points out that even with the increasing competition in the retail industry, even the successful Wanda model will fail P. He analyzed that the key to the success of Wanda mode is to take the first step. When other commercial project investors are focusing on a single department store or shopping center, Wanda has begun to build a city complex. On the one hand, they seize the position of the location of the project. On the other hand, they also allow the business and housing in the complex to bring a continuous stream of tourists to the shopping center. However, the "Wanda mode" was developed more than ten years ago, when the urban complex was still a new concept, so it was competitive and attractive. But even now, even in new towns and new towns, it is difficult to see another opportunity to build a city complex by a developer. With the rapid development of all kinds of commercial facilities, the "one dominant" era represented by the Wanda model is gone. < /p >
< p > at the same time, the change of consumption habits also doomed the "big and full" commercial facilities no longer to market. Lu Zhihao said that e-commerce is considered to be the "Nemesis" of real business, but in Japan, Tokyo, which is also well developed in electricity business, the real business is still being sought after. The reason is that Tokyo business emphasizes "small and fine". The so-called "small and refined", not that the volume of commercial projects can not be large, but refers to the need to operate characteristics, service details, such as "small" is competent. For example, he said, online shopping of electronic products is very popular all over the world, but Akihabara in Tokyo is still the first choice for consumers to choose appliances, because electronic products and electrical appliances are the characteristics of the whole business circle. In addition, Tokyo's retail industry always keeps improving in terms of whether the architectural form is integrated with the surrounding environment and whether the service mode is thoughtful. In contrast, Shanghai's commercial development is still a "pie pie" style, but it ignores the service characteristics and consumption experience. < /p >