Adidas Wins Nike In Brazil World Cup

2014 in the Brazil World Cup final battle, the Maracana team of Malaya in Rio, Germany finally won the world cup. For the German sporting goods manufacturer Adidas AG (ADS.DE) Adidas, after two semifinals, it was already the winner. The German team and the Argentina team sponsored by the Adidas Adidas brand blocked the Brazil team and Holland team sponsored by the Nike Nike brand outside the finals.

Though in Jersey Sponsorship, the 2014 Brazil World Cup Adidas brand sponsorship team was first surpassed by Nike brand for the first time. The two sides sponsored 9 and 10 national teams respectively, but as the main sponsor of FIFA, and 81 goals scored by Adidas brand sneakers before the final, the 73 goals scored by Nike brand shoes made Adidas still maintain a leading position in football field.

Adidas expects that by the end of November 2014, 2013/2014 related revenue will reach US $2 billion 700 million, which will exceed US $2 billion 300 million in the 2013/2014 financial year as of May 31, 2014. However, Nike group said that the growth of brand football related business in the current fiscal year is expected to increase 21%, which will make Nike brand surpass the performance of Adidas brand in football.

But the world cup may be let. nike brand Adidas plans to sell more than 8 million jerseys during the world cup. Only Germany's jersey sales reach a record 2 million by virtue of the world cup's performance, half of which are sold outside Europe.

Research institutions Euromonitor Euro Rui said Brazil would not be able to reach the final for Nike's brand Brazil jerseys in the next few months, but Origami Logic, a digital advertising and consulting agency, said that over the past two weeks Adidas's video hits on Youtube over the past two weeks were much more than Nike's brand, and two brands recorded 9 million and 3 million hits respectively.

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The four year world cup is not only one of the top events of competitive sports in the world, but also a sports brand war without gunpowder. The stage of the world cup will often determine the trend of the consumption of football equipment in the coming year.

As a result, Nike, Adidas, PUMA and BURRDA sports brands have chosen teams to conduct business layout before the world cup, and the "performance" has fluctuating with the performance of these teams. For example, PUMA sponsored traditional giants Italy ended in the group stage, and BURRDA was lucky enough to enter the 1/4 Finals because of the big black horse.

The main characters of competition are still between Adidas and Nike. Several traditional European and South American teams are divided up by the two. Nike has given the treasure to Brazil, Holland, France, Portugal and England. Meanwhile, Neymar, C Luo, Rooney and David Luis of the sponsorship team were selected for the world cup thematic advertisement.

Among them, Nike signed Portugal to try to continue the empty call from the two big stars of C Luo and Messi, because the latter and their Argentina team were signed by Adidas.

Adidas will bet on the three traditional teams in Argentina, Spain and Germany. Apart from Spain's 2 loss and 1 wins, the other two teams will go all the way to the top four, and finally win the competition with the Nike camp.

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