Wang Jianlin Hao Throwing 5 Billion Want To Play O2O

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian introduced to you is Hao throw 5 billion, Wang Jianlin four axes can play around.

< /p >

Wang Jianlin, chairman of Wanda Group, and Alibaba chairman of the board of directors of the Alibaba group, Mr Ma Yun, bet one hundred million on the p China economic performance awards ceremony, and gamble gambling on the future development of China's e-commerce. 2012.

At this time, Wang Jianlin's confidence in the traditional offline business is full, and in just a year later, Wang Jianlin's tone has been loosened. In response to media interviews about gambling, he said he would give up gambling, saying that the gamble is only a joke. After 10 years, the electricity supplier and the traditional business will get along very well.

A more dramatic scene took place at the CCTV China economic prize presentation ceremony in 2013. GREE boss Dong Mingzhu and millet technology CEO Lei Jun threw 1 billion more gamble. It is also a dispute between offline traditional business and new online Internet mode. Wang Jianlin is on the side of Lei Jun this time.

Although this is a TV show, Wang Jianlin also helped the Lei Jun Chang Yuan, but he could see the pformation of his mode of thinking from the words! < /p >

< p > the same is true. In recent years, Wang Jianlin has not been idle and has been busy with online layout.

Moreover, Wanda electricity providers and O2O have been referred to the company's strategic level, but Wang Jianlin's online Empire dream is not smooth. Wanda's electricity supplier has been twists and turns, with little improvement. The progress of O2O layout is slow, and it is hard to find a bright spot.

Compared with Internet Co, Wanda electric company's internal culture is relatively conservative, brain drain is serious, and the top management team has been in turmoil for a short period of time.

The industry once saw the future development of O2O.

As the electricity supplier vigorously squeezed the traditional commercial living space, Wang Jianlin soon felt the sub crisis.

Recently, the Chinese richest man has been unable to sit still and let out tough words to destroy the 5 billion blood businesses and O2O.

As soon as the news came out, the media was immediately exploded and heated.

Further, Wang Sicong's Tucao on Jingdong's tortoise express was not long ago. The two sons and sons sang together. In an instant, they had fired the head of the Wanda Commercial empire into the electricity supplier and the O2O field.

< /p >

< p > < strong > Event Review: Wang Jianlin's bold words hit 5 billion and O2O < /strong > /p >

< p > according to several media reports, Wanda chairman Wang Jianlin recently made a detailed business report at Wanda Group half year working conference in 2014. Wang Jianlin once again released tough words, saying that Wanda Group will invest fully in the electricity supplier. The first phase will invest 5 billion, and quickly promote the development of e-commerce and O2O, making it the fifth major business pillar of Wanda Group.

Wang Jianlin's latest business strategy is summed up in the following four aspects: < /p >

< p > 1, organization: let go of development and give full autonomy.

Wang Jianlin stressed that we should not use the traditional management mode of Wanda to manage the electricity supplier. We should give the electricity supplier innovation, decision-making and financial autonomy, and formulate a special management system and supervision system.

And according to the completion of the target, ready to change ideas and personnel.

But letting go does not mean laissez faire, but also requires strong supervision.

< /p >

< p > 2, resources: all online resources are shared to the electricity supplier.

Wang Jianlin said that after Wanda grew sufficiently, or if he invested in a bank, he could issue a card with the bank and implement the online card in the Wanda system. This card can be used in all the Wanda Plaza, hotels, resorts, and houses, and there are also discounts, product points, raffle tickets, value-added services and so on.

Relying on Wanda's annual passenger flow of several billion passengers in the industry, it has gained the advantage.

< /p >

< p > 3, brand: build physical mode, define Wanda electricity supplier.

Wanda electricity supplier in about one or two years, let everyone talk about Wanda electricity supplier, immediately associates is the real O2O.

The physical image of Wanda e-commerce mode should be displayed as soon as possible, and what Wanda electricity supplier is to answer.

< /p >

< p > 4, mode: Wang Jianlin said that Wanda decided to unite China's largest number of e-commerce providers to set up Wanda electricity supplier, let it participate in the stock market, invest 5 billion yuan in the first phase, and use 3 years or so to find a profit mode or direction.

< /p >

< p > < strong > analysis by item: there is a gap between Wanda's ideal and reality < /strong > < /p >

< p > for the first point, Wang Jianlin's own courage and recognition of Internet thinking have nothing to say.

As the richest man in China, he has made Wanda a synonym for high-end business circles.

In the acceptance of the Internet thinking, from gambling with Ma Yun to "admit defeat", cancel the gambling agreement and take the initiative to embrace the Internet, and even "send" his son to earn enough attention on the Internet, all shows that Wang Jianlin is ready to embrace the Internet, so we can say that the leading lion is ready.

< /p >

< p > but what about executives who perform strategy? Can they really change their minds after listening to a report? Even if they change, can they really apply it? I don't think so.

More importantly, the content behind "but" is the key point. "Letting go does not mean laissez faire, but also has strong supervision". This is a contradiction in itself. Eight characters have not started to talk about supervision yet, but how can a layman supervise an insider? < /p >

< p >, therefore, in the actual implementation of the project, talents are the most important.

Earlier, many executives of Wanda electricity supplier left office, which made a sensation.

Wanda electricity providers pay very high salaries, but why the brain drain rate has been high? The core issue is not money, but cultural conflict.

Wanda Group's business is intricate, the management chain is relatively long, the internal culture is relatively conservative, and the survival state of the Internet company is very contrasting.

If Wang Jianlin hadn't personally launched and changed fundamentally, the talent dug from Internet Co would have been difficult to adapt to Wanda's current corporate ecology, and the storm of Exodus would continue.

Without talent stability, development is impossible.

However, Wang Jianlin's speech has already seen the pformation of his way of thinking.

"Do not use Wanda's traditional management mode to manage the electricity supplier" is meaningful, but it may still need to go further! < /p >

< p > in July of this year, Wanda's electricity supplier management changed greatly, and the original luxury goods supplier, COO, Dong CE, will become CEO. The vice president of the former Gao Peng network, the senior executive of the new gorge as COO., is a veteran of the Internet industry.

If the mode of work and cultural ecology can be upgraded, coupled with great financial support, Wanda electricity supplier and O2O will probably be another world next year! < /p >

< p > look at the second point, "all online resources to the electricity supplier", and "realizing the online card" within Wanda system, shows that it has the determination to open up online resources and there are resources under the line.

Relying on the existing offline resources, we believe that Wanda's electricity supplier should have a lot of problems. If we open up our existing businesses under the online and offline business, we can make a small business empire with a sales scale of 100 billion.

< /p >

< p >, however, it is a bit troublesome if we want to grow bigger and make a href= http://www.91se91.com/news/index_c.asp.

On the one hand, Wanda is stronger, but after all, the coverage is limited. The expansion speed under the line will be time-consuming and laborious. It will take time to get through online and offline. It is foreseeable that Wanda will encounter bottlenecks after growing up to a certain time.

On the other hand, Wanda does not have complete control over the businesses that have been settled. The vast majority of businesses are also on the layout of other e-commerce platforms. It is impossible to hang on a tree in Wanda. This also restricts the future height of Wanda's electricity supplier.

< /p >

In the half year meeting, Wang Jianlin emphasized this point in thick ink and heavy pen, and also reflected the current state of the internal system of Wanda Group within the P system.

As a huge group company, it is not an overnight effort to fully realize the concentration of resources.

But once resources are integrated, the power can not be underestimated. Wanda Group's offline resources are all over the country, and services cover many key areas such as hotels, entertainment, catering, tourism, retail and so on.

These resources will be able to serve the target customers more efficiently through online integration, packaging and distribution, and greatly improve customer stickiness.

< /p >

< p > the so-called all-in-one card is not innovative.

Online and offline access, local linkage, consumption unification, integration of general should be so.

However, if this card is tied to the huge offline resources of Wanda Group, it will feel different immediately.

The "take all" effect brought by it is far from being achieved by "small family jade".

Moreover, the company's internal resources are only the first step. After expanding to a certain scale, Wanda's electricity supplier and O2O layout will expand horizontally, and access and integrate more online and offline resources.

Making, alliances, mergers and acquisitions...

Finally, it formed a powerful industrial ecosystem with Wanda Group as the core.

At this point, the influence of Wanda Group will be far beyond the present.

< /p >

< p > however, this is only a possibility. Wanda electric business and O2O's imperial dream has just started. Its long way ahead needs to be seen while walking! < /p >

< p > > as for the third point, Wang Jianlin's idea is very good. Just like Wanda has become the pronoun of high-end business circle, the electricity supplier with physical image is excellent, which means that Wanda electricity supplier in future is not even the king of the world, but also a vassal.

< /p >

< p > however, the reality is cruel after all. How many of China's many business enterprises have built up their physical image? C2C think of Taobao, B2C think of Jingdong, B2B think of Alibaba, what is the next physical image? How many years did Wanda spend to build itself into a synonym for high-end business circle? How much time did Taobao Jingdong take to achieve today's status? What did Wanda electricity supplier achieve by 3 years?

< p > brand is a long-term project and must be carried out step by step. Once a mistake is made, it may be wasted.

However, the volume of Wanda Group and Wang Jianlin's influence can attract more attention and exposure. If Wanda's electricity supplier and O2O are progressing smoothly, there will be some big breakthroughs in two to three years, and its brand image should be built at a much faster speed than ordinary companies! < /p >

< p > finally, on the fourth point, Wanda adopted the "joint" approach to join other electricity providers to make scale plans quickly. It is praiseworthy and heavy investment has made this idea possible.

Through this mode, we believe that Wanda electricity supplier will soon become a party leader.

But there are many challenges to the cooperation of the largest number of electricity suppliers.

At present, this idea may still be Wang Jianlin's wishful thinking, the most likely to cooperate with the two or three line business.

< /p >

< p > however, the combination of "weak and weak alliance" is inevitable after all, and there are many potential risks in the middle.

The electricity supplier, especially the O2O, is in fact a deep integration under the online and offline. The middle part must not be selfish or wrangling. Otherwise, it will affect the progress in a disorderly way.

< /p >

< p > of course, the resources that Wanda can afford can be more than just mentioned above, and its opportunities may be greater.

It does not exclude the possibility that it can cooperate with the front-line electric business. Ma Yun has repeatedly expressed that Wanda and Ali should cooperate well.

However, Ma Yun's voice is slightly threatening. No wonder, after all, the "a href=" http://www.91se91.com/news/index_s.asp "Ali" /a has become a climate in this market.

As a latecomer, Wanda must face more competition and challenge.

What is more interesting is that Wang Jianlin has hardly analyzed the market environment in his report. The gossip point is "completely ignoring the existence of Ali Jingdong".

Maybe Wang Jianlin had a plan, and a good play is coming! < /p >

< p > above is only a simple analysis. Of course, we must not ignore the determination and perseverance of China's richest man in rebuilding myths.

First of all, there are ma Yun people, from the online play to the line, the existing Wang Jianlin to wipe out Fang Qiu, from the line to play online, this is not necessarily a good thing, at least for me, and so on "cock wire", the opportunity to see a "king of the horse encounter" is also a great joy in life!! < /p >