Strategic Breakthrough Of Cross Border E-Commerce

< p > > a href= "http://? www.91se91.com/news/index_c.asp" > cross-border electricity supplier < /a >, from Mark to enter this industry, so far, there is a deep feeling, that is, this industry is not short of business, but no career.

We are doing cross-border e-commerce business, whether it is tens of millions or tens of billions of scale a year, are just business, has not yet risen to the stage of shaping cross-border e-commerce business.

Generally speaking, the industry has not yet built a brand name at home and abroad.

The strategic expansion of cross-border electricity providers is still long and long.

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< p > there is still a big difference between doing cross-border e-commerce business and doing cross-border e-commerce business. Businessmen aim at making money, and those who do business aim to benefit the Quartet for hundreds of years, while making money.

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＜p＞　　也許有不服氣的跨境電商老板會跟Mark說，我都做十幾億規模了，你還說我不是事業，那是什么?雖然Mark現在沒有在跨境電商領域做到那么大規模的生意， 但Mark真誠滴說，還真不是事業，您以為您有幾十萬個SKU，然后賣著別人的品牌的產品，依附于亞馬遜和eBay、＜a href="http://?www.91se91.com/news/index_c.asp"＞速賣通＜/a＞、敦煌網、蘭亭、DX等等平臺賣了不少貨，有那么幾十上百個生龍活虎的賬號，每天出貨都幾千單的，就是事業了么? 那不是!因為，你的命脈還是掌握在別人手上，別人說停你貨并且不允許用他的品牌，你有反抗的力量么?或者他們說，我也想去亞馬遜上開個店，嘿嘿! 平臺永遠都會告訴你，你得按我的規則玩，否則，請一邊涼快去。

This state is always like a glass on top of your head. You can see that the blue sky and white clouds can enjoy the nature, but you just can't rush to enjoy the sunshine of one hand, so you must go through that refraction.

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< p > > Mark also found that our Mark a href= "http:// www.91se91.com/news/index_c.asp" > the electricity supplier industry < /a > electricity suppliers have always had a few hurdles. The monthly sales volume should have the following canteen: the first seller of the small seller: the account opens to run smoothly; the small seller second Kan: 100 thousand dollars; the middle seller third Kan: 500 thousand dollars; the middle seller fourth Kan: 1 million US dollars; the big seller: 5 million dollars; the big seller: 10 million dollars; the super seller: 15 million dollars or more.

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< p > every hill is very tortured by our sellers. But what Mark wants to talk about is more than 5 million dollars. The pain of the other sellers can be discussed later.

More than $5 million sellers are very concerned every day: how to break through the bottleneck and break through the larger scale? There is always a feeling that touches the ceiling. It always can't break through. It's always worried that the original mode has a day of ballooning.

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< p > look at our cross-border e-commerce industry, we do so large-scale, less than tens of thousands of more than a hundred million, but you really make a lot of money? The media with some companies want to finance hyped up cross-border electricity providers made a lot of money, but Mark concluded that, you earn money and your sales scale is not matched, the money has been made by the third party service providers, do you have this feeling, ha ha! This sentence service providers certainly do not recognize.

You can make millions of profits in other industries for a few hundred million dollars a year. If you can get tens of millions of dollars, you will be very happy. But what? Money is not earned in line with the rules! And dare to say that you are doing business. Now many of the bosses of cross-border electricity providers are mostly businessmen. But in the end, Mark admires businessmen and entrepreneurs are promoted by businessmen. There is no entrepreneur without business people.

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< p > at the same time, the larger the scale, the more confused, the money is earning some, but it will find that it is far away from the original idea.

At the beginning, did I not want a healthy development enterprise? At the beginning, I didn't think our company should develop the foundation for a long time. At the beginning, didn't we envisage a strong ability to resist risks? But think carefully, if we encounter some sudden situations, we may have big problems in capital turnover. How can we talk about health? A pile of stocks in warehouses is like a cancer that can't be thrown away. A pile of stock on the way takes up cash flow, just like that vampire like parasite.

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P, the boss of cross-border electricity providers is always very contradictory. Therefore, it is very anxious. On the one hand, we hope that enterprises can develop steadily. On the one hand, we hope that enterprises will continue to expand their scale and hope to shape the long-term development of the enterprise foundation.

However, we hope that steady development will not be able to take steps, and we will not be able to expand the scale without stepping up.

Cross border electricity supplier industry can do the most tiring and tedious business of the whole earth. It is not easy to move forward quickly, because it is tedious and inefficient.

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< p > has recently been learning and observing some enterprises in the industry. In fact, cross-border electricity export enterprises are also lack of visionary enterprises, such as Ao Ji, Da long, Dunhuang network, Hao Fang, Wanfang network, Tengteng, LDK, Lanting Pavilion, DX, and borrow Mark's own words, these enterprises are beginning to consciously: "infinitely close to consumers, infinitely low near product cost price".

傲基正在嘗試深入地布局產品供應鏈，深入到骨髓的產品主義者，讓Mark印象深刻;萬方網絡在平板電腦產業鏈的縱向滲透，這是一般企業無法做到的，從原廠芯片方案、液晶屏原廠開始介入，作為電商，還有比這做得極致的么? 敦煌網，注重品牌塑造，從王樹彤女神在公眾媒體出現的頻率就可以深刻地感受到這種用功，當然，敦煌網在海外的推廣也是不遺余力，借用APEC平臺，在國際舞臺上展示敦煌網，四兩撥千斤，另外，將美國的媒體人集體邀請到東莞，這也是一種魄力!您的企業在媒體公關品牌塑造方面有沒有如此用功?大龍網力推打通中國產品到目標市場國的供應鏈通路，海外倉戰略，團隊完全本土化，這種打法是目前中國國內的企業巨頭才敢玩的玩法， 比如華為、聯想、創維、海爾這樣的企業才去如此玩，可我們跨境電商行業的大龍網真的就這么玩了，不得不

Admire.

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< p > Hao Fang, Teng Teng, LDK, these three enterprises, careful analysis, why can win in many electric business enterprises? You should pay attention to the building of internal strength IT system and team, enhance efficiency with IT technology, manage the cumbersome cross-border business with IT system, allow you how many accounts, our IT system can become a trunk, every employee come here, as long as you find a location, you can send out branch teeth, so their company can expand to hundreds of thousands of people at any time, they are now forced to recruit people is not so easy to recruit, as long as there is a suitable, you can post.

DX and Lanting Pavilion, of course, need not be mentioned. They are at the forefront of platform brand building, but in the current situation, they still do not have a strong brand extension capability. There is still a big gap between eBay and Amazon.

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< p > Mark as a spectator, secretly discovered that in fact, in our cross-border e-commerce industry, we all secretly strive to find breakthroughs, but every direction of electricity supplier breakthroughs has its own characteristics, in search of a breakthrough point, which is also consistent with the development of cross-border e-commerce industry. In general, the way of strategic breakthrough is as follows: < /p >

< p > 1, brand, or guide everyone to focus on brand building, but the brand is not built in a day. The road to Rome is still very long and needs to be invested continuously.

This way of holding high prices is not enough in the grass-roots industry of cross-border electricity providers. Cross-border electricity providers will pay more attention to cost control. For those 10 years or 20 years, they will have to pass the psychological barrier first.

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< p > 2, dig deep product quality: to be the ultimate product designer, to achieve the highest quality of products.

Mark has seen that many cross border electricity providers are developing in depth. Anker may be the first one to emerge at the moment, but they are surfaced. It is said that they were accidentally exposed to a reporter when they enrolled in the University.

Now we are confused and chased all day.

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< p > 3, infiltrating factories with design capabilities, deeply controlling the supply chain and investing in factories, hoping to use this method to bind factories to serve the electricity suppliers.

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< p > 4, penetrate the logistics channel, and control the channel in your own hands, such as Ali infiltrates the new post.

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"P > 5, landing overseas, overseas warehouse + local team, will we serve our overseas consumer's home? Is this the ultimate mode? Service experience is indeed a major event that cross-border electric providers need to do at the moment. Do we see that Amazon's FBA is not doing this work? Why is Jingdong able to squeeze out its own space in Taobao space, not because it won the logistics warehouse?" /p >

< p > 6, practice hard, make the IT system of the company to the utmost, achieve the ability of information processing and accumulate core competitiveness so that you can easily sell more products and make the products more accessible to consumers.

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This year, cross-border electricity providers are hard to pform. Several brothers in the industry have jumped out to turn to supply chain enterprises. This is a manifestation of the development nodes of the industry. It is also a trend, because not every enterprise can have this idea. If a few supply chain enterprises can really control the supply chain, it can be very successful. P

There are also enterprises that have successfully managed the supply chain.

On the eve of the pformation of China's cross-border electricity suppliers in 2014, Mark believes that as long as the owners of cross-border e-commerce industry have strategic vision and active layout, after two to three years of active preparation and pformation, our industry can precipitate ten strong enterprises. At that time, we can look back and see that our strategic expansion and breakout is so meaningful! < /p >