Medium And Long Term Optimistic About Men'S Shoes Market

?

The consumption characteristics and the fixed cost of single product determine that women's shoes brand is mainly located in the middle and high-end. Among the top ten brands of women's shoes Market in 2010, only Daphne was positioned at the middle and low end

　　1) footwear The awakening of brand consumption is later than that of clothing, and the groups with consumption consciousness are concentrated in the middle and high-end groups;

2) the single raw material leads to the fixed production cost, and the medium and high-end positioning often corresponds to a larger profit space.

　　 BELLE Win in the forward-looking multi brand layout, first mover occupied channel resources. In order to occupy a large number of high-end brands in the market, it is necessary to occupy a limited number of sales channels for women's shoes. Compared with other medium and high-end brands, Bailey has carried out multi brand layout ten years ahead of schedule. At present, the number of sub brands in a single mall is as high as 9.

Daphne continued to scale up, breaking the shackles of "low profit" in the middle and low end. The core strategy of the company is to reduce the cost of single product by continuous scale, and finally achieve positive profit amplification. The operation mode is oriented by scale, and is committed to making a single brand with stronger replication. The terminal is mainly located in street stores with more flexible location, and actively sinks into a broader lower market.

The average PE value of women's shoes sector is 5% higher than that of the Hang Seng Index, and the current valuation ranks first among various brand sectors

1) the market space is huge, and the growth space of single brand of high-end and low-end women's shoes is as high as 60.75% and 43.81% respectively;

2) the survival situation is the best, the carrying capacity of women's shoes brand is weaker than other categories, the channel becomes the key of competition, and local brands have significant first mover advantage in this core resource.

Enlightenment and investment suggestions for a shares

1) for the Enlightenment of Saturday, grasp the time window between Belle's event mergers and acquisitions, strengthen the internal training of supply chain management, improve the soft power of differentiated design, research and development, and strengthen the main brand identification and consumption stickiness with uniqueness;

2) the enlightenment to Aokang is that the impact of foreign brands on medium and low-end men's shoes is relatively small. Because of the strong brand carrying capacity of men's shoes, the well-known brands will have certain first mover advantages, and can enjoy stable growth for a period of time with the current mode and operation capacity.

To sum up, under the pattern of one dominant company, there is a long way to go to improve the operation on Saturday, and the turning point of operation is difficult to come in a short time; Aokang, as the only listed company, has a long way to go Men's Shoes Its medium and long-term advantages of women's shoes are better than that of women's shoes, which are worth strengthening in the long term.