Wenzhou'S Export Shoes Take The High-End Route, And 30% Shoes Export Shoes Exceed 40 Dollars.

In recent years, AOKANG Group, Kangnai group, Jindi group and other shoe enterprises gradually enter the international high-end market, shoes exported to Wenzhou are becoming more and more high-end. According to the data released by the Wenzhou entry exit inspection and Quarantine Bureau, the total export volume of Wenzhou's high-end shoes (exported shoes with a price of more than 40 US dollars) was 37 thousand and 500 pairs in 1-4 months, the total amount reached 1 million 835 thousand US dollars, up 1.4% and 11.9% respectively. Among them, High grade leather shoes The average export price reached US $49, a record high.

According to the data provided by the entry-exit inspection and Quarantine Bureau, last year, the number of high-end shoes exported to Wenzhou reached 442 thousand and 400 pairs, and the total export volume reached US $19 million 565 thousand and 300, the average price of single and double was 44.22 US dollars, and the number of exported countries reached 19, the quantity and value of goods increased by 97.74% and 93.22% respectively. Compared with the same period last year, the export volume of top grade shoes was good and the export volume increased significantly in April.

Li Haijun, manager of AOKANG Group International Trade Center, told reporters that their export markets were mainly in Western Europe and North America, of which 30% of the export prices of shoes exceeded 40 dollars. Affected by the international market, the total number of leather shoes exported to Wenzhou has declined in the first 4 months of this year, and the high-end shoes exported to them have not been affected. This year, AOKANG group will also launch its own brand to enter the international market.

Kangnai Group Executive Vice President Zhou Jin Miao said that only high-end products can lead the development trend of the market. Next, high-end products are also one of the development directions of Kangnai group's export products.

The industry believes that, whether in terms of quality or technology, Wenzhou shoes have been able to compete with the international popular high-end shoes, the price has been unable to come, mainly because of the loss of brand and brand influence. How to expand the brand and influence of Wenzhou shoes will be the key point for Wenzhou shoe enterprises to increase export profits.

Of course, Wenzhou Exports of high-grade leather shoes are far from fashion. It is understood that in high-grade shoes, the export of safety shoes accounted for a large proportion. Safety shoes belong to the special needs of industrial shoes, the technology and quality requirements are higher, the price has naturally improved. For example, the price of safety shoes produced by Saif Shoes Co., Ltd. of Wenzhou reached US $91, setting the highest unit price of Wenzhou exported shoes this year.

"But it is undeniable that Wenzhou leather shoes have successfully entered the international high-end market, and the export volume is increasing year by year." Inspection and quarantine departments concerned said.

Up to now, a total of 29 enterprises in Wenzhou have exported high-grade leather shoes.