How Can Cowboy Fabrics Sell Well In The Market?

< p > here world < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

< /p >

< p > after many years of development and evolution, the cowboy originated from Europe has successfully entered the Chinese wardrobe.

However, with the growth of the number of cowboy enterprises and the influx of famous cowboy brands in China, the Chinese cowboy fabric market has gradually revealed a saturated trend. This means that the time of the dividend development of the local denim enterprises is coming to an end. If the enterprise continues to follow the traditional production and business mode and is satisfied with the present situation, it will not be able to seek pformation and upgrading as soon as possible so as to enhance its comprehensive strength, so it will probably be overwhelmed by the flood of the times in the future.

< /p >

< p > aiming at the present situation of the jeans industry, what should the enterprises do to effectively enhance their comprehensive strength? With this doubt, we invited the responsible persons of the 3 outstanding denim fabrics in Foshan, such as Zhixing, Changzhou deer and Shandong Dai Yin, and invited them to share their experience in the development road to see how these enterprises make a new denim fabric.

< /p >

< p > < strong > hot products: < /strong > /p >

< p > July and August is the hottest season of the year. The jeans made of Tencel, linen and cotton are popular among customers.

At the same time, a new cowboy fabric with sunstroke cooling function and cold silk fiber has also been recognized by many customers.

< /p >

"P >" in recent years, due to the influence of the strong rise of international cowboy printing elements, enterprises in the industry have strengthened the research and development of printed cowboy fabrics.

As the leader of these enterprises, with years of experience and sensitive fashion touch, stealth printing and color printing cowboy have been selected as the main research and development direction of this year.

On this basis, enterprises will also adjust the print patterns in the product according to the different fashion trends in each quarter.

< /p >

< p > as a large enterprise specializing in the production of denim fabrics, Zhixing always insists on R & D and innovation as the first element of development.

Over the years, enterprises have taken the lead in the trend of domestic denim fabric, and have developed many new fabrics that are popular with consumers and clothing brands.

In 2014, the R & D department developed a series of new fabrics through cooperation with the international big fiber company. In 2015, the ocean element patterns and irregular geometric patterns will be widely applied to fabric products.

< /p >

< p > < strong > technical equipment: < /strong > < /p >.

For more than a year, P has been promoting research and development as a leader, with core technology as its support, and constantly improving its capability of independent innovation to seize the cowboy fabric market.

In order to make the denim fabric more high-end and internationalized, we have developed and developed a series of green and environment-friendly products, such as Tencel denim fabric, anti wrinkle denim fabric, super elastic denim fabric, denim fabric, denim fabric and so on.

In 2013, one of the best selling ultra-thin denim shirt fabrics was boldly used super fine long staple cotton fiber.

The fabric is superior to the same grade in terms of hand feel and tear strength.

< /p >

< p > in addition, in the dyeing process, the traditional pure denim fabric will react with water and oxygen in the air to produce sulfuric acid, resulting in the tear force of the product greatly reduced.

In order to reduce the probability of this phenomenon, in the past two years, the cooperation between Clariant International Ltd and Xingxing has broken through this new technical difficulty with a new sulphur dye.

< /p >

< p > in order to better achieve further pformation and upgrading, enterprises always adhere to the "three high one low one excellent".

High grade equipment has laid the foundation for the rapid development of enterprises; high taste products have led the cowboy fashion trend; the high quality R & D capability has made the enterprises full of vitality; low pollution and low emissions have enabled enterprises to shoulder the social responsibility and have the power of sustainable development.

< /p >

< p > < strong > humanities construction: < /strong > < /p >

< p > excellent production and living environment, while reflecting corporate culture and humanistic care, is also the biggest driving force for sustainable development in the future.

< /p >

< p > from quality to brand, from brand to taste, from production to humanity, from humanity to social responsibility, in order to become a clean and comfortable denim manufacturing enterprise and further realize the pformation and upgrading of the whole company, Xing will continue to adhere to the idea of "people-oriented" and "harmonious co-existence" and realize the green and sustainable development of enterprises.

< /p >

< p > < strong > environmental protection measures: < /strong > /p >

< p > because cowboy industry will inevitably produce sewage, cowboy industry has always given people a high pollution impression.

In order to be able to embark on the green development of high-end brands, enterprises have strengthened their own environmental protection measures from two aspects.

On the one hand, it is contained in the process of sewage generation; on the other hand, sewage treatment is actively carried out after the production of sewage.

< /p >

< p > during the production of denim fabrics, the company bought the most advanced cowboy finishing equipment in the world, the Italy Lafer liquid ammonia mercerizing machine.

The equipment can not only enhance the handle and wrinkle resistance of cowboy fabrics, but also achieve the goal of environmental protection through the internal circulation principle of liquid ammonia, which has the characteristics of zero discharge and zero pollution. It provides a good direction for the future development of printing and dyeing industry in the domestic "a target=" _blank "href=" http://www.91se91.com/ "textile" /a ".

< /p >

< p > when the sewage has already been formed, the sewage treatment will be processed first, and then it will be introduced into the industrial park. The government will again conduct a unified sewage treatment.

This practice has greatly reduced the cost of sewage treatment and achieved the goal of reducing pollution and disorderly emissions.

{page_break} < /p >

< p > < strong > hot products: < /strong > /p >

< p > influenced by the trend of foreign fashion, the most popular product of the company is a bold and publicized denim jacquard fabric full of youthful vigor.

Whether it is fashionable patches, elegant flowers, handsome camouflage, abstract geometric shapes, or cartoon characters full of childish interest, when these patterns are combined with denim fabrics in the form of big jacquard, they will produce a complementary effect.

< /p >

< p > a lot of people like this cowboy jacquard fabric mainly because it combines the beauty of jacquard texture with the special texture of denim fabric perfectly.

The two contrasting elements of jacquard and cowboy are wonderful sparks after the collision.

The new and varied jacquard has added a touch of color to the slightly monotonous denim fabric, and the denim fabric has given a different hint to the original jacquard.

< /p >

< p > on the basis of this product, for example, deer also tried to combine the denim jacquard fabric with the printing pattern, and finally created a new product with a richer level and a strong sense of three-dimensional appearance, which was widely accepted by customers.

< /p >

Although P has made outstanding achievements in the field of jacquard denim, however, if deer are not satisfied with the status quo, they are still developing R & D.

In order to make the product more professional and diversified, the enterprise research and development department will complete at least 2-3 sets of new product development work every day. These new products include products made of polyester, T/C, T/R, cotton, gold and silver, and a variety of special technologies, such as single layer, multi-layer, weft and so on.

< /p >

< p > < strong > humanities construction: < /strong > < /p >

< p > adhering to the entrepreneurial purpose of details deciding success or failure and quality achieving the future, such as deer always take the market and the needs of customers as the starting point, while enhancing the scale of R & D and production of enterprises, establishing a first-class production base, actively seeking cooperation with other brands at home and abroad, so as to promote the comprehensive upgrading of product technology.

At present, enterprises already have jacquard denim, dyed knit, corduroy, cotton wool and other products, and have been widely recognized in the market. < /p >

< p > in addition, enterprises also attach great importance to the team spirit building of employees, such as the requirements of deer for employees can be divided into three points.

First, every employee is willing to work voluntarily; two, every employee should contribute his wisdom; three, every employee should constantly improve himself, and work with optimism, sunshine and a positive attitude to greet every day's work.

< /p >

< p > < strong > environmental protection measures: < /strong > /p >

< p > in order to help enterprises develop in a green and sustainable way, such as deer launched a series of environmental protection measures to seize the more high-end market, and promote the pformation and upgrading of enterprises.

In the production process of denim fabrics, enterprises adopt environmental protection materials on the one hand, solve pollution problems from the source; on the other hand, adopt short process environmental protection technology to reduce the production of sewage.

< /p >

< p > < strong > hot products: < /strong > /p >

< p > in hot weather, consumers prefer to buy yarns made of Tencel cotton and combed cotton high yarn. They are light, breathable, smooth, moisture absorbing and sweating, and light colored denim fabrics with fresh coloured light.

< /p >

< p > to meet the needs of these consumers, the enterprise has developed an embedded lightweight denim fabric with Wuhan Textile University.

The high quality new summer cowboy product has broken the idea of the thick traditional cowboy fabric. It has made full use of the performance of the filament and combined with the two technologies of the embedded composite spinning and the multi component Siro Phil spinning. It has greatly improved the wearability of the jeans products such as moisture permeability, breathability, sweat perspiration and quick drying. It has endowed the fabric with a new style of softness, smoothness, luster, and drape. It is widely recognized by the customers.

< /p >

Less than P, the most popular cowboy product this year is a four component high quality elastic denim fabric with BCI cotton, viscose, polyester and spandex.

Fine denier polyester and viscose make fabric feel soft, smooth and glutinous without losing strength. The small number and low density sluice make the fabric lively, natural and three-dimensional.

The elongation of the product is over 35%, and the recovery rate is less than 5%. The characteristics of high elasticity and high recovery are suitable for women's trousers.

< /p >

< p > at the same time, the two processing of denim fabric is the main way to widen the color of cowboy products and enhance the fabric value. In recent years, it has also been widely concerned by customers.

In order to enhance the market competitiveness of cowboy prints and produce more printed denim products, Dai Yin has cooperated with many printing enterprises, and through a series of processes such as desizing, mercerizing, heat setting, and so on, effectively prevented the stain problem of fabrics produced in the production process, and greatly improved the color fastness of products.

< /p >

< p > < strong > technical equipment: < /strong > < /p >.

< p > jeans industry is relatively slow in terms of technology and equipment development compared with other industries, and the application of new equipment and new technologies is not extensive.

In this case, as a national textile development base enterprise, Dai Yin has always attached great importance to upgrading its own technology and equipment level.

Through the development of original technology and the change of equipment design, enterprises have obtained 6 textile inventions and 20 utility models patents.

Among them, the development of the intrusive color slub device has added a new color style to the denim fabric. The design of A+AB yarn has improved the problem of insufficient strength of the new fiber.

< /p >

At the same time, P has invested a lot of money to introduce the latest equipment and technology.

Up to now, the company already owns 24 advanced equipment such as Morrison's production line of dyeing machine, the Jiale's rapier loom and so on.

< /p >

Less than P, it is worth noting that Dai Yin has made great breakthroughs in the finishing of denim fabrics.

In view of the problems that traditional post finishing technology can cause high elastic shrinkage, high elastic elongation and unstable recovery rate of high elastic denim fabric, a series of factors affecting the elasticity of spandex elastic denim fabric have been studied, and various technological parameters have been optimized. A finishing production line with the functions of heat and moisture immersion, shrinkage and moisture setting has been developed.

The production line enables the high elastic denim fabric to shrink the cloth width in a humid and relaxed state. At the same time, the wet process reduces the damage of the spandex filament after finishing at high temperature, so that the high elastic denim fabric can achieve various indexes such as weft Gao Yanshen, low shrinkage, high resilience and high elasticity.

< /p >

< p > < strong > environmental protection measures: < /strong > /p >

< p > because denim dye will be used in the production process, such as indigo dye, sulphur dye and alkali, insurance powder and slurry, which will cause the sewage discharge problem of dye chemicals and auxiliaries become the biggest obstacle restricting the pformation of cowboy enterprises to green and sustainable development direction.

< /p >

In order to solve this problem, enterprises are actively studying various cleaner production technologies while running sewage treatment equipment, such as pigment dyeing technology, raw liquor coloring fiber application technology and high elastic denim finishing technology, etc. P.

< /p >

< p > the pigment dyeing technology integrates the pigment dyeing with the existing indigo and sulphur dyeing technology, shortening the production process and adapting to various denim washing processes.

This technology enriches the dyeing method of denim fabric, makes up for the shortage of traditional dyeing coloring, reduces the discharge of sewage in dyeing and washing process, achieves energy saving, emission reduction and cleaner production. The coloring of raw liquor is less than a href= "http://www.91se91.com/news/index_f.asp" > fiber > /a > the application technology selects the raw liquid coloring fiber which is close to the product's predetermined color to blend with cotton and viscose as the warp of denim fabric, thereby reducing the use of dyestuff in production.

< /p >