China Continues To Play A Leading Role In The Continued Sales Of Luxury Brands.

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The Xiaobian of the network tells us that luxury brand sales are in a slump, and China still plays the role of Savior.

Most of the luxury brands that we can name are now listed companies.

Enjoying the advantages of the capital market naturally bears responsibility.

Most of the luxury brands that we can name are now listed companies.

Enjoying the advantages of the capital market naturally bears responsibility.

These "tall and tall" are usually mysterious, but by February each year, we must make a good record of the business data of a year, from turnover to profit margins.

The past year has been regarded as the winter of luxury - but in black and white it shows that the situation is not exactly the same.

What is even more surprising is that the Chinese market still plays the role of locomotive.

In the annual reports or trailers that have been released, we are familiar with the big brands and large groups of almost every family:

The world's largest

The group's LVMH2013 sales reached 29 billion 100 million euros, an increase of 4% over the same period last year. Organic growth (at constant exchange rate and comparable company structure) reached 8%, and the group net profit was 3 billion 436 million euros, which was basically the same as in 2012.

This achievement also benefits their major shareholder, Christian Dior group.

The fashion department of Dior itself was also very strong. In 2013, it achieved sales of 1 billion 417 million euros, an increase of 14% over the previous year, an organic increase of 18%, and a profit of 165 million euros, an increase of 26%.

Herm s sold 3 billion 755 million euros in 2013, an increase of 7.8% over the same period last year, excluding the impact of exchange rate fluctuations, led by the depreciation of the yen, and organic growth to 13%.

Prada, which listed in Hongkong, was 3 billion 586 million euros in 2013, an increase of 9% and an organic growth of 13%.

In 2013, Hugo Boss sales increased by 2 billion 400 million euros, an increase of 4%, an organic growth of 6%, a profit of 565 million euros, an increase of 7%.

China supports scenes

Despite the economic downturn and policy implications in 2013, the Chinese market is still huge.

In the case of Herm s, the highest growth rate in 2013 was China's Asia (except Japan), with sales growth of 16%, the highest in all regions (14% in the US, 7% in Japan and 12% in Europe).

Their briefings also specifically targeted stores in Ningbo and Hangzhou.

On the Prada account, the contribution of Greater China is also the most prominent: Sales of 826 million euros, the growth rate of 15%.

In addition, the Chinese market has become a pillar of some groups. Tod's's performance in 2013 is not good, with sales of 967 million 500 thousand euros, a slight increase of 0.5%, and organic growth of only 1.7%.

Diamond giant De Beers is enjoying the same happiness.

Their sales in 2013 were 6 billion 400 million US dollars, up 5% over the same period last year, and net profit was slightly higher than US $1 billion, a 112% increase compared with the same period last year.

Although China's market has slowed down, it has joined hands with India to become the highest growth area in the world.

Remy Martin's worst

The impact of the Chinese market is not always positive. The liquor giant R e my Cointreau Remy Martin group is encountering a rare turbulence because of the changing market in China.

Although the annual performance for 2013 has not yet been released, their latest quarterly report (2013 10-12) shows that Cognac sales, which contributed 80% of the group's profits, dropped by 32%, mainly due to the accelerated decline in the Chinese market due to anti-corruption.

Much more similar to this is the watch giant Richemont.

The group's recent 2013/2014 fiscal year third quarter performance bulletin showed that sales increased by 3% (organic growth 9%) from October 1, 2013 to December 31st, and "all regions have achieved satisfactory growth".

Sales in mainland China fell only year-on-year.

His old rival, Swatch group in Switzerland, has enjoyed a good life.

At the beginning of this month, they released the main financial data in 2013: net annual sales of 8 billion 456 million Swiss francs, an increase of 8.5%; net profit of 1 billion 928 million Swiss francs, an increase of 20.2%.

The analysis points out that the group's success lies in its possession of 20 brands of high school and low grade, including the high-end watches with millions of dollars sold at Baoji, and the Tissot, which has several thousand yuan, which makes them diversified.

There was greater room for maneuver.

In 2013, the group's clocks and jewellery business increased by 10% over the same period last year, while the total export volume of the Swiss watch industry in 2013 increased by only 1.8% over the 1-11 month period, indicating that the market share of the group increased.