Wang Zhentao: The Fantastic Idea Of "Measuring Feet And Fixing Shoes Machines"

President Wang Zhentao: "think of the shoe machine".

He was born with poor children and left school at the age of 15.

Before he started his business, he worked as a carpenter for 3 years and a salesman for leather shoes for 2 years. Now he is a well-known entrepreneur in China. For many people, his story is a model of "personal struggle".

He claimed that his success was rooted in his courage, diligence and competitive character, and his persistence in learning for many years.

Wang Zhentao is a controversial figure in the industry. People who like him say he is "longer than marketing planning", and do not like his people to say that he likes to show and show off.

It is undeniable that he has done some sensational things.

In 1999, he made the name of Wenzhou shoes in the form of counterfeit AOKANG shoes which were collected in Hangzhou for the 2000 doubles.

In 2003, he worked with Italy leather shoes brand GEOX to take charge of the operation of GEOX brand in the mainland.

In 2004, he participated in the establishment of the Sino Swiss consortium and served as vice chairman and spokesman.

He was born with poor children and left school at the age of 15.

Before he started his business, he worked as a carpenter for 3 years and a salesman for leather shoes for 2 years. Now he is a well-known entrepreneur in China. For many people, his story is a model of "personal struggle".

He claimed that his success was rooted in his courage, diligence and competitive character, and his persistence in learning for many years.

A few days ago, another new idea of Wang Zhentao appeared before people.

AOKANG group's investment and development of the shoe machine was announced.

It originated from Wang Zhentao's idea of a wild sky: which day AOKANG opened the "store without shoes", only a computer was placed in the shop, the customers had a good foot shape, and the shoes were selected for their styles, colors and materials, and then delivered to the door after the customization was completed.

He thinks from "tailoring" to "measuring shoes".

The idea that came out a few years ago contributed to the emergence of AOKANG's first shoe measuring machine.

It is understood that the development of measuring shoe machine has invested about 3000000 yuan. At present, the first machine has been completed by experts from Zhejiang University.

Measuring shoes machine is not the first in the world.

Wang Zhentao said that as far as he knows, one company in Britain and Canada has developed a shoe measuring machine, but the machine is too expensive to be promoted.

The cost of the machine developed by one company is about 7000000 yuan.

A Italy leather shoes brand has customized points in Shanghai, and the price of each pair of shoes is more than 6000 yuan.

Unlike them, Wang Zhentao decided to choose the direction of popularity rather than targeting a few high-end clients.

He envisaged that "within 3~5 years,

Each store stores a machine, and every ordinary consumer can enjoy customized services.

The premise of popularization is to reduce costs.

The first machine developed by AOKANG costs 200 thousand yuan.

The company plans to reduce the cost to 60 thousand ~7 yuan per machine within 3 months, and control the cost to 30 thousand yuan per unit in 1 years.

In addition, the production cost of each pair of shoes may be increased after being customized.

Wang Zhentao introduced that due to the improvement of leather shoes production equipment in recent years, the cost of customization and mass production is not going to rise too much.

It has been suggested that the significance of AOKANG's foot shoe machine development lies in personalized service, zero inventory management, and the promotion of information technology in enterprises.

Wang Zhentao believes that there are still more business opportunities worth digging.

For example, measuring shoe machine may become an industry itself.

The database itself also has commercial value.

"Let tens of millions of feet of foot data remain in AOKANG's computers," Wang Zhentao said. "Getting these data and making their owners the lifelong customers of AOKANG is the most precious asset I want."

"Internationalization should not be haste to succeed."

"Internationalization must be done step by step, and we must not rush to success."

This is Wang Zhentao's experience now.

A few years ago, like many Wenzhou entrepreneurs, he began to explore internationally with a keen heart.

He acknowledged that in the path of internationalization, AOKANG has also gone through some detours.

In the past few years, AOKANG has opened many stores in foreign countries, but it is easy to open stores and make money difficult.

Many of the overseas shops opened by Wenzhou leather shoes enterprises are located in the areas where Chinese people are concentrated. They can not penetrate into the local mainstream market. They are regarded as low-grade products, and some even become goods stalls. In places where the locations are slightly better, the cost of sales is higher than the cost.

"Opening a loss shop abroad is just like chicken ribs, food is tasteless, and it is a pity to abandon it."

Wang Zhentao said.

In 2003, AOKANG's cooperation with GEOX was a new attempt to internationalize Wenzhou's enterprises.

The two sides have reached an agreement: from production to sales, AOKANG is the sole agent of GEOX in China. It can also help AOKANG's products enter the international market with the help of GEOX's global sales network.

Wang Zhentao's move was evaluated as "attracting the wolf into the room and helping foreign capital to seize the Chinese market."

Looking back now, he said, the step was right. "If I do not cooperate with it, it will cooperate with others, and that will become my competitor, not as good as I win with it."

After 1 years of running in, the international "marriage" was "harmonious".

Wang Zhentao disclosed that the two companies were very satisfied with each other and are currently negotiating a joint venture to set up a joint venture in Shanghai.

GEOX has more than 100 sales outlets in China, with sales of nearly 100 million yuan last year.

In addition to its own brand, it has become another brand that contributes to AOKANG's sales and profits.

Another achievement of Wang Zhentao is that, because of GEOX's OEM order to AOKANG, other foreign high-end brands are also following orders.

He has signed an order contract for 300 million yuan next year.

However, AOKANG is not making much progress for the GEOX to go out.

After several years of exploration, Wang Zhentao has more understanding of internationalization. "First of all, we should do well in the domestic market, and the biggest cake can not be lost at home," and internationalization is the inevitable direction in the future.

"How many more years can you do yourself?"

In recent years, there has been polarization in Wenzhou's enterprises. A few enterprises have developed rapidly, leading to a larger gap with their counterparts, leading to more and more difficulties in catching up with peers.

AOKANG is one of the Wenzhou enterprises in the fast developing stage.

"We have spent more than ten years on the scale of 1 billion yuan sales," Wang Zhentao said. "It may take only 1 years to increase sales by 1 billion yuan now."

With the growth of enterprises, Wang Zhentao is more mature than before. However, in his speech, he still showed a clear and honest character.

He said that before the press conference, reporters would be very nervous about the "long gun and short gun", and now he is "calm and able to sort out the train of thought" immediately.

When he left school at the age of 15, Wang Zhentao's academic background was barely graduated from junior high school. But he had always loved learning, not only reading interest in various books, but also learning from other people's exchanges.

After completing the study at CEIBS, Wang Zhentao studied management course at the Yangtze River Business School.

He believes that the significance of reading these courses is not to get academic qualifications, but also to "arm brains with knowledge". The pleasure of reading EMBA lies in learning.

"Learning knowledge is relatively easy. It is difficult to pform knowledge into one's own wisdom and produce practical effects."

Wang Zhentao said.

When he read EMBA, he had a lot of fun coming from "collision of views" in class. He would have several new ideas after class.

Like most Wenzhou enterprises, AOKANG group is also a family business.

For future arrangements, Wang Zhentao said, "he can still work for several more years", and there is no further plan.

Wang Zhentao said that it is not easy to decide whether to inherit an enterprise from his own children in the future. "It depends on the interest of the child and can not force him to manage the enterprise."

However, he still consciously nurture children, for example, when his son was very young, Wang Zhentao often asked his son to attend the board meeting.