Desanto Tennis Wear Brand Babolat Launches Cool Sense Products

Desanto's tennis clothing brand Babolat, starting from the 2015 spring summer series, will adopt the air cooling and cooling system BREA3Tream in the competition suit, and increase the category of high-performance products. In addition, it will also increase Match suit The main athlete's style is to improve the sales performance of men's and Tennis uniform.

　　 BREA3Tream It is a ventilation and cool feeling system developed by Desanto and TEIJIN FRONTIER company. After using this system, 3 pieces of clothing are left behind. Fabric In the course of movement, the mesh fabric of the lower part of the garment can breathe in the air. The fabric in the middle is swaying according to the movement of the body, bringing the air into the upper mesh fabric and then discharging it.

Coupled with the use of Sunscreen material with high heat insulation effect and even the unique processing technology of CARAT which does not stick to the skin even sweating, it provides an improved cooling sensation for the tennis suit to participate in intense sports.

Babolat brand 2014 spring and summer commodity input, the proportion of men and women merchandise is 65% for women's clothing, 35% for men's clothing. 2015 the spring summer series will focus on the competition T-shirt, increase the types of neutral style products, and consider increasing the proportion of men's clothing to 39%, while accepting the order of tennis uniforms.

For example, woven fabric dyed sweater has excellent sweaty and quick drying properties. In addition to POLO knitted sweater, knitted sweater with bottom collar was also introduced.

From January to June this year, sales of Babolat brand increased slightly compared with the same period last year, and also reached the budget target. 2015 the number of planned products in spring and summer series is basically the same as that in the previous quarter, but functional commodities will be calculated by weighted average for each species and the price will be increased by about 4%, so the sales calculated by the quantity of goods will increase by 10%.