CASS Jiashi 2015 Spring And Summer New Conference Launches The Spring Color To Germinate, Performs The Feast
stay clothing Industry adjustment and pformation at the moment, product innovation has become the core word of the 2014 clothing brand. In August 15, 2014, CASS, a costume expert. Jiashi 2015 spring and summer new product order meeting With the theme of "spring sprouting and enjoying the inside", fabric innovation, structural adjustment, design upgrading and three arrows launch together to continuously enhance the competitiveness of products and lead the industry to gain profits.
Fabric Continuous innovation and dedicated skin care experience
Since last year, CASS Jiashi has focused its product innovation on fabric research and development. In view of the particularity of interior clothing, CASS good season has made breakthroughs in comfortable, cool and UV resistant fabrics, bringing a more pleasant skin care experience.
Hot summer needs to be comfortable and refreshing. CASS Jiashi has adopted a new cool feeling fabric in underwear, shirt and casual wear this season. It can absorb moisture on the skin surface quickly, absorb heat and volatilization after balanced distribution, thus effectively regulating the temperature and giving the skin a cool feeling of comfort.
Now the summer sun is also more and more toxic, anti violet sunscreen clothing has become the first choice for many beauty loving people. CASS Jiashi this season brings high-tech COOLDRY fabric, on the basis of the original CoolDry hygroscopic dry products, integrated with new high-tech materials, both anti ultraviolet and moisture absorption and perspiration, can effectively isolate ultraviolet light, protect the skin, and allow the skin to breathe freely in the hot season.
In addition to functional fabrics, CASS also pays attention to fashion in this season. More flax fabrics, cotton jacquard fabrics, cotton crepe, mixed colored fancy yarn, tannin cloth and other popular fabrics are developed. This brings more fashion styles to meet users' needs for more occasions.
Force children's clothing, women's clothing product structure new adjustment
Children's wear is a pioneering act of experts CASS good luck. Since its launch in 2013, the market has made an amazing response and the sales rate has remained high. It has become the most brilliant subdivision of CASS. This season, CASS Jiashi continues to make efforts in children's wear, increasing the proportion of children's clothing products, SKU close to 200, occupying 24% of the overall product proportion. Children's clothing is no longer a subsidiary category of parent child series, but is developed as a separate category, and children's simple and other new categories are on the line. As the main force of interior clothing, women's clothing has been close to half of the country. In order to better adapt to the market, CASS is suitable for women's clothing category adjustment, focusing on improving the internal and external matching and fashion. Not only in underwear series, such as vests and bra, can be free to match with home furnishing, but also increased the skirt development, focusing on improving the fashion and fitness of women's clothing. Design to enhance the main leisure lifestyle
The biggest change in CASS's new products this season is the increase in leisure styles. Under the trend of fashion and leisure, CASS Jiashi began to reduce life style suits, increase the proportion of leisure styles, and bring more fashion charm to home life.
CASS good spring 2015 spring and summer new products bring four themes: "basic series", "fantasy child interest", "holiday series" and "cotton hemp series". The foundation series is still the CASS best season's main hits, more embodies the essence of the CASS brand that returns to nature, focuses on the combination of version and fabric, and makes life inside and outside full of taste, texture and leisure. Fantasy children play the main role of innocence, through cartoon, aesthetic design and small details on the decoration, reflect the younger clothing, abandon physical age, boldly pursue the beauty of youth. The holiday series shows summer's serenity and happiness by sailing, music, exotic customs and other holiday scenes. Cotton and linen series, mainly through the use of cotton, hemp and blended materials, interpretation of summer Zen life.
Insiders said that the competitiveness of products will undoubtedly be Clothing brand The focus of victory in the next few years. CASS is good at focusing on fabric innovation, pushing children's clothing and women's leisure lifestyle, representing the innovative trend of apparel industry in the new situation, and will better adapt to the changing clothing market.
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