Larry: I Want To Talk With Fashion.

The three party seven hop studio, founded in the summer of 2013, takes the concept of "story telling fashion brand" as a concept. It brings a complete fashion series to consumers every month, with rich and interesting theme stories and the latest trend forecast that is most closely related to current international affairs. The "three party" refers to the three main bodies of the design side, the sales side and the consumer side, and the seven match is the homonym of "fit". The brand aims to create a platform for interchanging clothing that can highly match the spirit of the three party. In each series, we will have enough matching possibilities for different styles and types of wearers, enough to satisfy fashion trends, and try to control different styles of clothing.

　　 Larry Pan

Fashion stylist, fashion designer, installation artist

Oriental TV's "one in a hundred" program group director

Costume editor of mango pictorial, Hunan satellite TV

Southeast satellite TV / Guizhou satellite TV invited styling Consultant

Fashion stylist of magazine "trendy Electronics", "modern family", "youth vision", "modern family life"

In the event of "I love design - 2014 INSHOP STYLE FESTIVAL" co sponsored by Shanghai Fashion Design Association and INSHOP gathering, we recommend by INSHOP. We interviewed the local pioneer designer and the founder of the three party seven Co Larry Pan.

Larry in front of us, white. shirt A T-shirt with hand drawn sketches is worn, with a fashionable personality and simplicity. It is because of the many cooperation with the TV media and magazine books. In the interview process, facing the reporter's questions, Larry's witty remarks and tongue tips were confident and generous. Of course, the more important reason is that Larry As an active and thoughtful local cutting-edge designer, he will have deeper exploration and answers to every doubt in the fashion industry every day.

Reporter: the brand name of "three parties and seven combinations" is very special. Why do we have such a name?

Larry: the three party and seven party is a designer brand I just created. The brand name is Such Fun And Chic, which means fashionable, exquisite and interesting clothes. Our clothes are faced with groups of young people between the age of 25 and 35 who are more interested in fashion, design and light living.

Reporter: what is the design style of the three party and seven party? What are the characteristics of the fabric selection?

Larry: the three party seven party clothing style is relatively simple, and is inclined to show the charm of the human body with a simple outline. The fabrics used in our clothing are relatively personalized, including special printing, stitching, etc. if we use the fabric of the foundation, we will re process the fabric, so that it has a unique style.

Reporter: as a local cutting-edge designer, how do you view the current survival of domestic designer brands?

Larry: I think the biggest problem of designer brand is how to survive in the market. If we can not survive in the market, the brand will inevitably die. Most designers in China are unable to maintain their brand for a long time. Many people start to create a brand with a hot blood. But the market does not recognize it, which results in the most of the life span of these brands only three to five years. In fact, it is not. Designer The clothes designed are not good enough, but they lack a good marketing team. After all, designers are not salesmen, and they don't know much about the market, so designers need marketing teams to carry out the market. In foreign countries, designers and marketing are separated, but there is no such obvious distinction in China. Designers are relatively limited in energy and can not carry out design, production, marketing and publicity at the same time. This is also one of the biggest reasons for the relatively slow and difficult development of domestic designer brands.

Reporter: for many designer brands, they are going through a niche route. It is impossible to make mass production. The cost of single product is relatively high. So how does a designer brand do cost control?

Larry: regarding cost control, I think we can learn from the advanced models abroad. Foreign mature clothing brands, they will contribute to support two to three designers, designers design more distinctive style, these styles do not sell for the purpose, but can enhance the value of the brand itself. I think that some large brands in China can also support some new designers in this way, while providing designers with platforms while promoting their brand value.

Reporter: Recently, designers' interdisciplinary cooperation has attracted a lot of attention. What do you think of cross domain cooperation?

Larry: I think interdisciplinary cooperation is a trend and also a very interesting thing. As a designer, of course, I hope to be able to participate in different fields of creation, and pour my design ideas into different products.

Reporter: creation can be regarded as an expenditure of inspiration. So what ways do you learn and trigger inspiration?

Larry: in the search for creative inspiration, I think traveling is a good way to watch art exhibitions at the same time, and we can also get a lot of inspiration from it. As a designer, I have to be good at finding details of life. For example, when I entered a restaurant, I found that the food collocation on the table was very interesting, which would give me some inspiration.

Reporter: which is more important for clothing brand, product, image and service?

Larry: as a clothing brand, products are the foundation. Without good products, all product promotion and promotion are meaningless. The importance of foreign brands to image depends on whether the company is a mature brand or a new brand. A relatively mature brand has a professional public relations and publicity department, and it will carry out a series of publicity and promotion for the company's products. And small brands have not yet been able to hire these professionals, so they have to make good products and carry out other publicity work.

Reporter: some people say that fashion is not necessarily luxury, nor does luxury represent fashion. What do you think of the relationship between fashion and luxury?

Larry: I think fashion and luxury can not be equated. Some people wear clothes that are not expensive but are very fashionable. Some so-called "local tyrants" are very rich, but the clothes they show are not related to fashion. Every luxury brand has products that can lead the fashion trend, but these products are not the main products, but belong to the products that display the brand image, so the consumer has created the idea that as long as I buy my luxury goods, it must be fashionable. I think this is just a way of marketing.

Reporter: all along, advanced customization is considered to be aura, and it is also the dream of many designers. But the requirements for advanced customization are very high. What do you think about the new designer who just graduated?

Larry: advanced customization is very immature in China. Many people think that customization belongs to advanced customization, which is actually a wrong idea. Even in France, where high-end brands are concentrated, not all Custom Brands can be called advanced customization. For the cutting-edge designers, how to cultivate their high-end customers is a very important issue. If the new designer starts from the advanced customization, it can be said to be dead. Because they can not reach the high-end crowd, high-end people will not recognize their brand.

Reporter: compared with the relatively fixed consumption group, the development of private customization is considered to be very potential by many people. What do you think about private customization?

Larry: I think private ordering is a trend. The trend of fashion is actually band. In the 80s, most people would choose to tailor their personal clothes instead of buying ready made clothes in the mall. With the development of garment market, people turn their choice to ready-made clothes. At this stage, people begin to pursue self and individuality, and turn to the customization of clothing, hoping to show the clothing with their own personality. I think there will be more and more people with taste in pursuit of private customization in the future.