Independent Research And Development Of Fabric Enterprises, Independent Innovation Is The Magic Weapon For Competition.

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The shoe and hat net is a magic weapon for competitive development of fabric enterprises.

New product promotion difficulties, plagiarism to seize the fruits of labor, and a large gap with foreign products and a series of problems have plagued many of the fabric enterprises.

In order to get rid of these problems, the fabric enterprises have various tricks: increasing the promotion of products, grading new products, improving their own artistic accomplishment and shortening the production cycle.

This topic will focus on independent research and development. At present, fabric enterprises are looking for the magic weapon for survival and development. Independent research and development is undoubtedly the key for enterprises to win the initiative in competition, actively respond to the current economic situation, grasp the opportunities for pformation and upgrading, improve their core competitiveness and continue to grow bigger and stronger.

For this topic, this time we invited 6 responsible persons of fabric enterprises to invite them to talk about the ups and downs of enterprises in their own research and development.

Early investment is the cornerstone.

Shandong Dai Yin: cooperation between industry, University and Research Institute

Enterprises and Donghua University, Wuhan Textile University, Tianjin University of Technology, general post armament equipment research institute and other institutions of higher learning and scientific research institutions have established the cooperative relationship between industry, University and research, and have carried out the research of new spinning technology.

In addition, enterprises and Donghua University, Shandong textile Career Technical College used joint form of education for undergraduate and specialist education, and Shandong University and Peking University jointly founded EMBA courses, has trained more than 200 people.

Gaomi Fuyuan: developing an efficient R & D mechanism

In recent years, the enterprise has developed a R & D mechanism that takes the core competitiveness as the leading factor, and has set up an efficient cross departmental R & D project team.

At the same time, in order to fully mobilize the enthusiasm of R & D personnel, ensure the efficient operation of R & D work and improve the overall performance of R & D system, enterprises have also established R & D organizations and human resource management systems that are compatible with R & D process and R & D project management system, including the organizational structure of R & D system, R & D personnel training, R & D personnel salary management and R & D personnel's incentive mechanism.

Huzhou Yongchang: five initiatives to promote development linkage

It is the guarantee of funds, and the annual investment in the R & D will be no less than 2 million yuan; two, the management guarantee, the R & D personnel will directly contact the customers, fully understand the market demand; three is the equipment protection, the enterprise will put in the professional design software, the proofing machine, the small sample dyeing machine, the coloured light box and other testing instruments and so on. At the same time, we will establish the colored yarn and special yarn library; four is the information assurance, the enterprise will send the research and development personnel to visit the exhibition, the museum, the shopping mall, the show and so on. At the same time, they will subscribe to the fashion magazines and websites, so that the R & D personnel can grasp the fashion trend information for the first time. Five is the industry university research cooperation, and the enterprise has carried out a series of school enterprise cooperation with Zhejiang University, Zhejiang Sci-Tech University, China Academy of fine arts, Zhejiang University of Science and Technology and Soochow University. In the early stage of investment, we will continue to make the following five guarantees: 1.

Wu Jiangfuhua: a virtuous circle of input and output

In addition to bringing about 3% of the annual sales volume for new product development and technological innovation, the company has also set up an inter departmental R & D team to focus on the main strength and technical backbone of sales, procurement, R & D, production and quality inspection.

It is precisely because of this series of pre investment that enterprises can develop more than 400 new fabrics every year, and these products account for an increase in sales in those years.

Wu Jiangjin Tong: three break, three stand reform

For many years, enterprises have been advocating that employees should achieve "three failures and three stands".

First, we must break away from the mindset of emphasizing objectivity and inaction, set up the spirit of fighting hard for success and strive for success; two, we must break away from the conservative mentality of sticking to the rules, establish the pioneering spirit of being the first and pioneering and pioneering spirit; three, we must break away from the complacent attitude of being content with the present situation and not making progress, and establish the spirit of the times that keeps pace with the times and dares to pcend.

It is in this good atmosphere that enterprises can actively and steadily push forward internal reform and move forward steadily on the road of sound development.

Shandong Huafang: skillful integration of business and technology

The independent research and development of enterprises is mainly to combine business with technology. The so-called independent research and development is by no means a closed door. The R & D personnel should first combine the information of the market, trend and customer feedback to put forward the direction of research and development. After repeated communication with all sides, the new product category can be finally determined.

In addition, enterprises invest 200~300 million yuan each year in personnel training, learning materials, hardware configuration and so on, and develop more than 100 varieties.

Editor's comment: early investment is the cornerstone for enterprises to carry out their own research and development more efficiently.

From the point of view of the sharing of the heads of enterprises, stable financial support, active production and research cooperation, efficient R & D mechanism, cutting-edge popular information, good team spirit and cross department R & D team are the main directions for enterprises to invest in the early stage.

The design team plays the forward.

Shandong Huafang: improving efficiency with comprehensive team

The R & D design team consists of three parts: the designer, the market developer and the technician.

The market developer will feedback information to designers according to the direction of the market. Designers combine the trend of the season with the upstream and downstream industries to establish specific plans. Finally, the technical personnel will be combined with the production conditions to implement the production.

Shandong Dai Yin: draw inspiration from major exhibitions

In order to inspire designers and developers to create more fabric products that are more in line with fashion trends and market demands, enterprises will regularly arrange for them to participate in exhibitions such as China International fabric exhibition, PV exhibition and French Texworld fabric exhibition.

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Gaomi Fuyuan: setting the direction from the forefront of information

The company will arrange R & D personnel to collect the trend information of exhibitions and conferences at home and abroad, organize them to regularly browse the websites of various popular trends, and classify and select according to the collected information, so as to establish the next research and development priorities, and concentrate on selectively designing and developing new products.

Editor's comment: when designing new products, the design team will draw inspiration from exhibitions, conferences and tidal information websites, and identify the next direction of research and development.

At the same time, in order to carry out product research and development more efficiently, the design team's cooperation and cooperation become more and more clear, and the links between designers, market developers and technicians become more and more closely related.

Technical support as backing

Wu Jiangfuhua: development of quality equipment support technology

The company has high quality equipment, such as nylon raw material production equipment, CAD design system, quick sampling equipment, small sample dyeing machine and new combined warping machine, as well as a complete set of physical examination and inspection laboratory, which provides a good guarantee for the development of independent R & D technology.

Shandong Dai Yin: patent R & D to develop competitive advantage

Enterprises have been paying great attention to the research of original technology. Researchers have carried out a series of innovations in slub yarn, embedded spinning, compact spinning, pigment dyeing, etc. the products developed by these technologies have obvious competitive advantages in the market.

Up to now, the company has obtained 5 invention patents, dozens of utility models patents and many awards.

Yongchang, Huzhou: inheritance, introduction, cooperation and multi pronged approach

The enterprise is pformed from the state-owned enterprise, and the workers' quality consciousness and operation skills are strong. Many excellent technologies are well inherited. At the same time, the introduction of advanced equipment such as Italy SMIT, Germany DONIER, French Stan Bill halter and Swiss SSM precision winding machine has also promoted the development of R & D technology.

In addition, strategic cooperation with enterprises with imported digital printing has well integrated the superior resources of the upstream and downstream industries as well as different industries.

Gaomi Fuyuan: external experts help enterprises develop

In addition to the introduction of advanced equipment, enterprises from Indonesia engaged in dyeing and finishing technology experts for many years to do technical support, planning for each quarter of the design style and overall trend, and help enterprises complete process environmental protection, technological innovation and product development and a series of work.

Editor's comment: technical support is the foundation and guarantee for enterprises to carry out independent research and development.

From the perspective of responsible people's sharing, high-quality equipment support, innovative research and development of patents, technological inheritance and introduction, upgrading of fabric texture, and strategic cooperation among enterprises are all considered from the perspective of technology.

Finding direction and improving efficiency

Wu Jiangjin: make beautiful women's boutique fabrics.

The R & D of enterprises is mainly based on women's wear woven fabrics. Therefore, R & D personnel will conduct targeted research based on a series of demands on styles, colors and functions of women when buying clothes, so as to make products satisfying customers.

Shandong Huafang: two R & D mode to meet market demand

At present, the independent research and development of enterprises can be divided into two aspects: trend development and specific varieties development.

Trend development is the designer's independent design and development based on the seasonal elements. The products launched by this kind of development contain the popular elements of the future or this season.

The development of specific varieties pays great attention to the functionality and comfort of products. R & D personnel will give priority to the cost elements, and independently develop products according to the grades and corresponding market needs of customers.

Gaomi Fuyuan: making low carbon environmental friendly green fabric products

The relevant person in charge of the enterprise thinks that as a responsible company, in pursuit of interests, it should also bear the corresponding social responsibilities.

Therefore, when developing fabric, the first thing to consider is whether the product is low carbon and environmental protection, followed by functional, hand feeling, aesthetics, comfort and cost.

Editor's comment: an excellent fabric enterprise can only identify the location and conduct targeted research after identifying what kind of fabric products are suitable for its target customers, so as to improve the R & D efficiency of enterprises and maximize the return of inputs.

Overcome difficulties and promote development

Shandong Huafang: increase the promotion and turn the new products into real ones.

Although business people communicate with customers frequently, the number of new products developed can be converted into real ones is still very limited.

In response to this situation, enterprises have made corresponding adjustments in the promotion of new products, while strengthening the training of extension personnel, and adjusting the current promotion plan accordingly.

Wu Jiangjin Tong: grading to reduce plagiarism profits

The problem of new product plagiarism is difficult to prevent in the industry. In view of the current situation of vicious competition among competitors, the strategy adopted by enterprises is to put new products into important customers first, then invest in the two tier market after a period of time, and finally turn the products to the public, thereby reducing the profit margins of plagiarism.

Yongchang, Huzhou: artistic accomplishment narrowing the gap at home and abroad

Although enterprises are trying to build strong R & D power, they encounter the common problem of Chinese people's design and development, the gap between creativity and artistry is quite different from that of foreign countries.

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