Inventory Of Local Buyers Shop Five Controversial Focus

Contentious one: "minority" or "public"?

Most people believe that many independent designer brands that buyers cooperate with are mostly biased towards small audiences, satisfying the individual needs of some consumers, plus the fact that their products have relatively high price positioning relative to traditional brands, which determines that the buyer shop can only exist as a niche role in the market.

Some people think that the consumer group of a buyer's shop does not have a certain type of person in a certain area. The social structure is diversified. No matter which city has different aesthetic preferences, the so-called minority is another level of public.

In the future, maybe a buyer's shop and a store will become another popular retail system that keeps pace with traditional brands, but the premise is consumers.

Generally speaking, the buyer's shop is still limited by design, customer consumption and economic capacity. Most of them are concentrated in Yu Huadong and Southern China.

The buyer's shop is a controversial topic in the region or in the whole country. Some people think that the buyer's shop can't achieve national expansion because of its designer brand, but the reality is that the larger buyer's shop has planned to open its stores to all parts of the country, or even expand the international market.

However, the buyer shop still can not get rid of the regional characteristics, because when the buyer shops open stores to all parts of the country, the name of the buyer's shop itself is a brand, which is the process of the buyer's brand communication, and the buyer's shop under the brand can only adapt to the fixed area, and can not be completely copied to the whole country, because a buyer's shop has no difference in how many shops it opens, and the brands displayed by each shop will have some differences or even completely differentiated.

Controversy three: single category and multi category, who is more promising?

Most of the buyers in China are in the form of multi brands. The product line covers the categories of clothing, shoes, bags, accessories, and even home, and so on, creating a one-stop concept of living hall. Their shop area is generally larger, and there are many cooperative brands.

But at present, there are some single specialty stores which are mainly single products. Their shops are small in size, and the prices of products are not high. Most of these shops are mainly shoes and accessories.

As a matter of fact, it is now the shuffling period of the whole market, and many brand operators are also thinking about how to locate the product line.

Are there many brand product lines that need to be enriched? The answer is yes.

Nowadays, there is a single category in the market, but this market share is very small. At present, it accounts for less than 20% of all retail outlets.

Traditional brands believe that buyers shop is easier to operate, because buyers can cooperate with many brands, and can survive in the process of running the fittest; while buying shops think that traditional brand management will be easier, because traditional brand publicity is only aimed at a brand, while buyer shops need to publicize many brands at the same time, and also need to search for new brands all the year round.

The customer groups of franchised stores and buyer shops have obvious differences between the public and the minority. Although the buyers' shops are just red, they need a lot of money to maintain them. Therefore, whoever is making money is not easy, but one thing can be clear. They are all the inevitable markets. They will experience various kinds of shuffling, survival of the fittest and survival of the fittest in the process of competition.

In the market, buyer shops and designers often adopt the conventional mode of consignment, but is this mode not cost-effective?

The advantage of consignment is that buyers do not have to consider the pressure of inventory. They only solve the problem of designer's channel, and the risk is relatively small.

But there are also deficiencies in consignment, that is, the designer of the consignment shop will not think too much about the theme style of the buyer's shop and shop all its goods, which will easily cause the confusion of the buyer's shop brand and the unclear theme of the style.

Therefore, many buyers will use buyout products, but this is a great challenge to the buyer's own vision.