Outdoor Brand Collection Stores Are More Reliable Than Single Brand Stores?

Under the current market conditions, the survival situation of single brand shops is obvious to all. The retail industry has a famous 28 rule, that is, a single brand shop can only sell at a maximum of 20%, and the remaining 80% are basically unsalable.

That is to say, with 100% rent and inventory, all of the twenty percent products are on the way out, which is the reason why many single brand shops are struggling.

No brand can make all kinds of products, such as assault clothing, down garments, trousers, shoes, backpacks and other products.

All say

It's not easy to do that, but online stores are attacking, but many outdoor stores in China are rapidly rising.

For example, Chengdu 52, Hangzhou jiajiahe, Xi'an Wei Yu, Sanfo outdoor and so on.

At present, these large outdoor stores are doing their best, and the next step is the pformation of small and medium-sized outdoor stores.

Just like large supermarkets are rising again, they can't replace community convenience stores.

Domestic

In the future, it will only develop in two directions. One is a large collection store, which has a more comprehensive product category and a shopping experience, similar to Decathlon's one-stop shopping mall.

The second is the front shop and the factory.

There are not many links between products from the production line to the retail terminal.

Throw away traditional operation companies, provincial agents and city agents.

Why does the cost of two hundred of the assault clothing to the counter price to 800 million? And finally fell to the dealer's hands and no profit.

One is economic reason: because rent and sales are not directly proportional.

Coupled with the decline in people's purchasing power, online shop impact and other factors.

Looking at the impact of the economy, there are many stores on the top of the brand shops.

Another reason is that business is always big fish eating small fish: scale and serialization do not have cost performance, nor do they have diversified outdoor products for buyers to choose.

So the living space will be narrower and narrower.

Relatively large outdoor collection shops are easier to live.

Chengdu 52CAMP is relatively moist, and it can make more than two billion retail sales a year in the Chengdu market.

The profits of his store are not supported by big brands, and the sales of mass outdoor products account for 70% of his store's sales.

A big brand is a sign that attracts customers. It can really create profits for you or cost-effective products suitable for mass consumption.

The crowd who can spend two thousand yuan on a suit is probably only 5%.

90% of the people may prefer to spend 300 yuan to buy an assault suit. Besides, the quality of the 300 bought suit is not necessarily inferior to that of the big brand.