John&Nbsp; Galliano Will Return?

Despite the difficult situation in Galliano, many people in the industry think he has the strength to fight back. Milan Carla Sozzani, owner of Corso Como 10, said: "I hope he will come back, otherwise it will be a loss to the industry. At least, it is not difficult to redesign his own brand. " In fact, the board of directors of the John Galliano brand has decided to terminate the contract with the designer himself. Major shareholder Dior It received a letter of intent from other members of the board of directors that the sale of John Galliano fashion house is not the best option, nor is there any bank guarantee.

However, fashion People in the world are known for their poor memory. Carla Sozzani moved out of the supermodel Naomi Campell: "miss Campell has caused so much trouble, not nobody cares." In 2007, Campell was sentenced to community service for beating a maid. She boarded the magazine "W" in the most fashionable "sweeping Street" in history, turning the punishment into a personal fashion show. Sarah Ruston, fashion director of Hongkong's lac Crawford department store, said: "if Galliano can get the help he needs, and show his willingness to make a comeback, he will be able to get understanding with his strength." Agn Galliano s Barret, the boss of Agent Secret, a creative research firm in Paris, added: "I think that talented people like Galliano will soon recover themselves." She takes Kate Moss as an example: in 2005, Kate was trapped in the cocaine scandal, and after just one year, she roared back to the top of every major brand. Agn s then went on to say, "talented people have the right to speak freely, and their talents will not be lost by scandal."

Bonnie Brooks, President of Canada's The Bay department, reminded Galliano to be cautious when restoring its reputation: "we know he is a genius, but to bring his personal brand back to life, designers, retailers and old customers need to work together." Betsey Pearce, a fashion legal consultant, points out: "Galliano is one of the contemporary talents. But we have to find out whether we are paying for their design talents or paying for their noble character. "

There is no doubt that Galliano, who has made a lot of mistakes, is to blame. If he apologizes, will this storm be over? "Time is the cure for all," said Franca Sozzani, editor in chief of the Italy edition of Vogue. Then we will find that as a person, he has made mistakes, but as a creative person, he has his personality. " Robert Burke, the president of Robert Burke, points out that the butterfly effect caused by the "anti Jewish scandal" of Galliano is an unprecedented fashion crisis, different from the trapper of the fashion world and the Hollywood stars. Burke said, "Americans love the passion that I will come back, but this time the situation is special. Galliano's words and deeds really hurt many people, and only let time heal everything."

The high court of Paris will hold a Galliano hearing in May 12th. He may face 6 months' imprisonment and a fine of 22500 euros. For a month, he stayed in the rehabilitation center of Arizona, and intensive treatment for a long time finally got him out of the "psychological shadow". {page_break}

Public relations experts feel that confession is a wise move. Gene Grabowski, vice president of Levick communications in Washington, said that it would take at least one to two years to restore the reputation of Galliano: "he had to stay in the rehabilitation center for three months without a word. When he came back, he would have been reformed and ready to contribute to the fashion industry and society. Then he announced that he would launch a fashion project for the Jews or donate a sum of money. This is the trouble he asks for himself, so he has to clean up the mess himself. " Robbie Vorhaus, founder of Vorhaus public relations company, said: "salvation and revival is a popular story. If Galliano can apologize for his mistakes and prove that he has no talent, he can return to the top of the power of fashion. But he must let the public feel his sincerity. If Galliano is a racist, or can not quit alcohol addiction, or once again make anti social behavior, he will really be defeated and disappear from our vision. " Another public relations company boss, Glenn Selig, has no hope for the comeback of Galliano: "although the fashion world has taken him as a God, it is the scandal that started to get to know the public. He is not a big man and has no privileges outside the fashion circle. Last week, the disgraced designer rushed out to Losangeles Airport and a passerby shouted to him "race leader". It seems that public anger has not dissipated so quickly.

Lou Lebentz, an addiction rehabilitation specialist in London, said: "he needs long-term treatment." When asked about the impact of returning to the fashion world on the physical and mental health of Galliano, Lebentz stressed that the purpose and standardization of the work are conducive to the rehabilitation of patients. The CEO Deirdre Boyd of the British addiction rehabilitation fund said: "the atmosphere in the fashion world is harmful to his recovery."

Although John Galliano also holds a minority stake in the brand of the same name, Dior is determined to keep pace with him. But this dismissal has some unresolved problems in the legal process, which is why we have not appointed the successor.

Since the Nazi scandal happened, the direct loss of John Galliano brand has reached 5 million 300 thousand euros. The bad financial situation made retailers avoid talking about Galliano's products, which made it even more difficult for designers to return to the fashion industry. An anonymous US retailer suggests that John Galliano will be regarded as a flood in the circle, and the brand will still face criticism. Selfridges Department spokesman said the retail sector in London has now put a ban on the products of John Galliano. But retailers have always been "wall grass", their attitude depends on the attitude of customers. Corso Como 10 is the spring and summer series that displays John Galliano, but Carla says it will not order the autumn and winter series, because John Galliano without John Galliano has lost its meaning. "The designer brand has a rule that if the founder is still alive, the company will not be able to deliver the brand design work to others. I am waiting for things to turn.

Regardless of the fate of John Galliano, his downfall warns us that if a fashion house relies too much on a person's talent or a specific character, then the fashion house will be in danger if the person dies or is in jail. Though the fashion industry is like other industries, it relies on the vast majority of ordinary employees who are marketing the fashion market, but we still look forward to rock and roll stars. Dior also reflected in the annual report: "unqualified products, erroneous PR strategies, employee misconduct and negative media coverage will affect brand image and product sales."

Lucian James, the creative director of Paris strategy consulting firms, laughed at the extreme reaction of the luxury goods industry and the media to the incident. He said we were "a generation abducted by the digital age". Referring to the wave of Galliano events on other luxury brands, James said, "we are witnessing a tug of war between a design team and management." The strategy adopted by management to adapt to fast fashion severely hit designers' creativity, and the embarrassment of designers being squeezed and exploited in turn restricts sales. This is why the black swan can be red and red: the current cultural environment has a destructive effect on human creativity. People in the fashion world are very worried about the story told by this movie. James also predicted that the major brands have realized that a reliable mental leader within the design team can reduce the impact of sudden crises, so the older designers are more respected: "Dior may move out the Dior of the founder of the past to fight a shot in the arm, or maybe put an empty chair on the next show."