How Will China Usher In The Shift Of Japanese Apparel Industry?

April 20, 2011, "2011 (spring) Shanghai textile and clothing exhibition" WTO in Shanghai The mall opened. Japan's textile and apparel industry is the first to take the trend brand after the Japanese earthquake. High quality fabric The appearance of enterprises in China has aroused great concern in the industry and even in the society.

On the first day of the opening ceremony, Tokyo's famous JUMBLETOKYO trend brand exhibition, the four "J-modo" Japanese fashion exhibition area, has been the most popular Pavilion in the department stores, agencies, distributors and brands. Here, the industry is concerned not only with the brand value of Japanese brands ahead of China, but also more concerned about whether the textile and garment industry will be transferred overseas after Japan's earthquake. What opportunities will China usher in after Japan's post earthquake industrial transfer?

Sharon, reporter of the "2011 (spring) Shanghai textile and clothing exhibition", invited Fu Luyong, executive vice president of the world trade mall, to talk with the industry media and talk about the "transfer opportunity of the Japanese textile and garment industry".

China Fashion Daily: after the Japanese earthquake, the whole world is concerned about the transfer of overseas industries such as Japanese textile and clothing, and thinks that China will be the biggest beneficiary. What do you think of this problem?

Fu Luyong: I elaborate from three aspects. First, change of consciousness. Before and after the global financial crisis, Japan's textile and garment industry changed its understanding of China from "manufacturing base" to "consumer market", and the Yangtze River Delta area around Shanghai and Shanghai as China's first consumer market. Before the Japanese earthquake, the Japanese business in China gradually transformed from "processing" to "sales". We saw this trend of change. In 2008 and 2009, Japan's Itochu fashion institutions jointly organized the "J-MODE" Japanese fashion apparel exhibition and trade project, which was extended from the first 6 Japanese exhibitors to the 70 exhibitors in the four session.

Two, accelerate the transformation. 3.13 the Japanese earthquake accelerated the transformation process of Japanese enterprises. In the past, the Japanese had a long planning period and slow pace. This earthquake prompted them to have a strong sense of crisis. They realized that they should go out quickly and spread the focus of an enterprise around the world to resolve the risks brought by natural disasters. For instance, some of the Japanese Kanto enterprises in this exhibition not only want to sell their products to China, but also want to find long-term and stable cooperation opportunities in China, including production, business and retail.

Three, I believe that the Japanese increased their determination to work together to revive the country through this earthquake. The Japanese companies who came to attend the fabric exhibition did not receive a penny subsidy from the Japanese government. They rely solely on the joint venture of enterprises to expand their business in China. They want to seek opportunities for overseas development from Japan as soon as possible so as to better support the country. Revival plan 。 Therefore, from the above three aspects, the transfer of overseas related industries such as textiles and clothing after Japan's strong earthquake is a major trend. China's perfect industrial environment, abundant industrial resources and the current policy of vigorously developing domestic demand are important opportunities for Japan's high-quality textiles to seek sustainable development overseas.

Shanghai clothing monthly: in recent years, we have noticed that there are independent exhibition areas of Japanese enterprises in the world trade mall's own exhibition. Will Japanese fashion resources gather to the world trade mall? Is this just a way to do exhibitions or a strategic direction for the development of the world trade mall? In addition, we find that the "J-MODE" exhibition area in Japan has taken up a large part. How did they cooperate with the WTO and develop to today's scale?

Fu Luyong: This is the direction of strategic development. To this end, we have set up a team of 8 people, basically based on young and fashionable Japanese workers, aiming at introducing the latest trend in Japan with the eyes of Japanese people. They know Japanese fashion very well.

The "J-MODE" Japanese fashion exhibition area is our exhibition brand development project jointly developed by Japan and Itoh in 2008. {page_break}

Itou Tada is a very famous trading company in Japan. Itou Tada's fashion institutions are located in Tokyo, Milan and New York. In 2008, Shanghai became the primary window for Itou Tada fashion institutions to import Japanese brands to China. They looked forward to in-depth cooperation with Shanghai World Trade mall with rich Chinese market resources and international vision. At that time, the World Trade Organization as Asia's largest textile and apparel exhibition and Trade Center, with "introducing international brands" as the transformation strategy after 2008. The two sides have the same strategic direction and jointly plan the "J-MODE" exhibition area in the "Shanghai textile and clothing exhibition" sponsored by the world trade mall, and focus on displaying and promoting the Japanese fashion dress.

In 2008, the first "J-MODE" only had six Japanese companies exhibiting, but the results were good. The second 27 houses expanded to 57 last year, and this year is about 70. Next year, about 100 Japanese enterprises will be invited to participate in the exhibition. Now that the project is getting better and better, the world trade mall's precise matching resources and channels for Japanese companies, as well as the efficient exhibition platform for them, is an important factor in attracting the Japanese enterprises to gather in the world trade in the past four years. Our aim is to adhere to the precise positioning and efficient service of the exhibition and trade platform of textile and garment industry.

Clothing business: is this exhibition the first appearance of the Japanese textile and garment industry after the earthquake? Why did it choose to cooperate with the world trade center? What other exhibition and trade projects will be co operated with Japan this year?

Fu Luyong: this exhibition is the first overseas appearance of textile and garment industry after Japan's earthquake. There are several reasons for choosing WTO cooperation.

First, with the rapid development of China's high quality consumer market, Japan, Korea and other global high-end brands look forward to entering the Chinese market.

Two, since 2004, the WTO has positioned the textile and apparel exhibition and trade platform for a long time. It attaches great importance to building a platform for communication and interaction between China, Japan and Korea. It has set up fabric exhibition centers in China, Japan and Korea respectively with relevant government and agencies in Japan and Korea, so as to bring together the core innovation of the industrial chain to promote the integration and development of the three textile and garment industries. In 2009, under the influence of the global financial crisis, international brands accelerated to enter the Chinese market. The world trade center, the first professional exhibition and trade platform to introduce international brands in China, Japan and South Korea, became the first choice to promote overseas brands such as Japan and Korea.

Three, we have explored for a long time that the business environment of Hongqiao in Shanghai is suitable for the exhibition platform of China, Japan and Korea. The world trade mall is located in the Hongqiao development area of Shanghai, where many Japanese and Koreans are gathered. The Hongqiao International Airport is 2 kilometers away from the world trade mall. Both transportation and culture are suitable for the proposal and cultivation of the concept of China, Japan and Korea. We have another brand exhibition in September this year. So far, I understand that there will be about two hundred exhibitors in Japan.

Shanghai Costumes: are the three major exhibitions facing different market needs? What representative buyers from home and abroad, as well as domestic department stores and agents, come to attend the exhibition?

Fu Luyong: these three exhibitions are aimed at different audiences. We have held eight years' "transnational purchasing trade fair". We have a sound and stable database and buyers channel management team. The professional audiences invited are mainly overseas buyers, such as Europe, America, Japan and Korea, and overseas major buyers in Shanghai. This overseas buyers' purchasing demand is increasing, and quality OEM processing is the most important.

On the first floor, "Shanghai international clothing brand exhibition", the target customers are all Shanghai department stores and brand agents. This brand has a very promising future. Before the exhibition, we will introduce the exhibition characteristics of China, Japan and Korea to Shanghai department store. The main shopping malls manager of the major business circle of Shanghai department store is very interested. The purchasing headquarters of Bailian Group has 21 purchasing managers involved in men's clothing, women's wear, children's wear, knitted underwear and so on. They will participate in the one to one matching meeting, because Bailian should enhance the brand and hope to introduce new high-end brands both at home and abroad. Besides, Xujiahui mall, Xujiahui (002561, stock bar) business circle, Huaihai group and Nanjing Golden Eagle are all here. {page_break}

There is another phenomenon, especially to mention that every place in Shanghai is promoting brand upgrading. Cheap Road, which is mainly wholesale, is also being reformed in an all-round way to support wholesalers' brand management and strive to build Shanghai's fashion landmark. Many of the provincial agents from Cheap Road are looking for brand cooperation opportunities at home and abroad. The new market and other specialized markets have come to visit and communicate with each other. More than 30 strength agents, distributors and branding partners have met with China, Japan and Korea exhibitors in face to face business opportunities. In addition, Hangzhou Sijiqing, Changshu Tianhong and other clothing market also led the team to watch the exhibition.

The concept of "China Japan Korea fine quality fabric exhibition" is very good. It fits the development needs of China's high-end clothing enterprises. It has strongly attracted hundreds of Chinese enterprises to come and purchase. The famous brands such as Shu Lang, Zhuang Ji, Qipai, IgG, Semir, and red collar have actively participated in the fabric purchasing and matching meeting.