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    Footwear Season Change Maintenance Peak &Nbsp; Professional Shoe Management To Be Standardized

    2011/5/10 10:04:00 50

    Market Management Consumers

    In May 10th, the increasing quality of life increased the demand for professional footwear maintenance for more and more consumers. As the temperature continues to rise, shoe season maintenance is at the peak of consumption. However, market On the other hand, the shoe repair shop has a great demand and no guarantee of service quality, so that consumers can not afford to be safe and clear. It is believed that the footwear market remains to be maintained. Standard 。


      Asking for high prices consumption


    Reporters recently visited the market to understand that although the provision of cleaning, nail and other footwear maintenance services, but the price of the business is quite different. In some large shopping malls, shoes and beauty shops and specialized footwear maintenance shops, the price of footwear cleanliness varies from 40 yuan to 60 yuan in terms of quality, color and cleanliness. Apart from the size of the shoe, the front and rear shoes are divided into imported and domestic ones. Generally speaking, imported leather shoes are 15 yuan to 65 yuan, and domestic leather shoes are 10 to 40 yuan. In the shoe repair shop near the community, the reporter learned that the same service price is much lower, and generally only according to the price of the excipients used in leather leathery areas, there is no "import" or "domestic" distinction. According to one industry insider, some so-called high-end footwear maintenance shops are actually "looking at people asking for prices", where the high-end consumers are generally consumed, and the prices of shoes that are taken are generally higher than 1000 yuan or even higher, so the maintenance price is high, which will appear to have a "body price". For example, he said: "in fact, a very ordinary shoeshine, the market price may be a few yuan, but in that decent maintenance shop, it may sell dozens of dollars."


      "Professional management" Professional management


    It is revealed that although the "decent" shoe maintenance shop has a higher price, it generally belongs to a small workshop, and the service provided is actually nothing special. A small boss who once worked in the industry told reporters that cleaning shoes is actually to add a little ordinary detergent with clean water, then clean it after normal cleaning, and then put the shoes into the drum to dry. If it is a special cortex, use shoes brush to neatly and dry, sometimes some special cream will be applied. Such a simple operation procedures, in the merchant's mouth has become a special decontamination, deodorization, disinfection and sterilization, and so on. "In the footwear industry, water washing and dry cleaning are common phenomena, but they are rarely known to consumers," the person said.


    Insiders said in an interview with reporters, the footwear maintenance, leather care industry is not good and bad, the lack of industry rules and regulations, so that the business shop has no rules to follow, to a certain extent, it leads to businesses demanding prices, and the quality of service is insecure. The asymmetric information of consumption and the irregularities of merchants often cost consumers money. Due to the improvement of people's living standard, consumers' demand for footwear maintenance leather care has increased greatly. Therefore, the departments concerned should standardize the industry as soon as possible, so that consumers can truly feel relieved and understand consumption.

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