Louis Mvmh Officially Bought Three Big Asian Fashion Brands

The merger and acquisition of luxury goods industry continues to be staged, not long ago. Louis Mohun Xuan Buying at a price of $5 billion 200 million Bvlgari 51% of the shares set off a climax. However, behind the vigorous tide of M & A in Europe, Asian markets are also emerging from three major luxury group mergers and acquisitions.

The acquisition of the brand has become the three largest luxury empire in France, the Louis mohin LVMH group and Switzerland. Calendar peak Richemond group and the spring department store PPR group in France are a common way to expand their territory.

Today, these luxury giants are targeting the Asian market.

The Associated Press news recently, Louis mohin private equity fund started buying Asian fashion brands with $650 million. The fund manager, Ravi, has said he has invested $90 million to buy some of the three tide cards in Asia. The three brands are Singapore's watch brand Sincere, women's shoe brand Charles&Keith and Hong Kong listed companies's clocks and watches jewellery emperor.

However, such a merger will continue. Ravi points out that Louis's private equity fund will invest $200 million in 2 months, including a Chinese dress chain corporation. So far, the fund has invested in 14 second-line brands.

"The three big groups attach great importance to the second tier brands in Asia, especially those with luxury genes." Cui Hongbo, senior partner of the brand strategy management joint Consulting Group, told reporters that at present, the layout of Europe has almost been carved up. The Asian market cake has made these giants more coveted.

In the three big groups, Louis's strategy of Asian layout seems to be weaker.

The domestic luxury brand "Shanghai" has been under the command of the group of the peak group. This acquisition is very urgent. Cui Hongbo pointed out that "the three big groups are aiming at the second tier Asian brands. If it is not for this acquisition, there will always be the next one waiting there."

On the one hand, through the acquisition of Asian brands for long-term training; on the other hand, the three big groups began to introduce Asia's fast growing brand to Asia.

"The era of shame for luxury goods is over." Bain consulting limited, an internationally renowned consultancy, recently released a semi annual luxury market report with the Italy luxury goods producers association. The report points out that consumer groups have been out of the shadow of the financial crisis and this means that luxury goods are gradually recovering.

According to Bain's forecast, this year's global luxury cake will reach 185 billion euros, of which China's market will grow by 25% to 11 billion 500 million euros.

"Although the luxury market has gradually recovered, the performance of luxury goods giants in Europe is declining compared with the past." A luxury analyst pointed out that the Asian market is the real growth point of these luxury giants.

According to the report, luxury sales in the US market increased by 12% in 2010, 6% in Europe, and 22% in Asia, with sales of luxury goods in mainland China increased by 30%.