Why Luxury Brands Deserve To Be Spoiled?

Dior brand is closely related to the characteristics of "all kinds of Customs".

Let the brand speak for you.

Behind every mature brand, there must be a brand image that can not be duplicated or replaced.

People choose their social circles and public impressions in the process of choosing brands.

You don't even have to speak. Everything is already expressed.

The middle class in the United States has a so-called standard image. Successful men wear Ralph Lauren, their wives wear Dior, and lovers wear Versace. This is their unique temperament, and is not random, but after years of careful building and guidance, the brand has finally come into being.

Take Dior as an example, when John Galliano takes over the brand, Dior's image in French women is already a bit old. John takes the role of Nicole Kidman as the prototype of the great director Kubrick's "eye opening", redefines Dior women, and through a series of taboo, bold and even erotic advertisements, successfully reverses the stereotype of people's original Dior, and makes the Dior brand closely linked to the characteristic of "all kinds of Customs".

Versace has been playing sexy cards since its establishment. In Beijing, female workers at the senior night show bought their family's snakeskin skirts for a short time.

Sometimes it is hard for us to imagine how much manpower and resources the brand has invested in building and maintaining its image.

Burberry used to have a hot checker cap, but because of the favor of the British bullheaded party, Burberry, who thought it damaged the positive image of the company, immediately stopped the production of the hat.

Chanel has fought a famous lawsuit with perfume company angel, because the latter mimics the most classic perfume No. 5: Although the two products are different in composition, but because of misleading consumers, affecting the image of the 5 perfume established over the past decades, the court finally ruled that angel company infringed, perfume had the right to image since then, and the importance of the virtual brand image has once again been proved.

To make the goods produced represent a certain group of people. This is the only way to brand success, and also the core component of its value.

In the past two years, Louis Vuitton has spared no effort to popularize its "core value" advertising, not selling goods, only emphasizing the idea, so that the brand can better represent its consumer groups.

Of course, this is just one way. BV, which is famous for its low profile, is totally different from it. It has made the indelible mark of another consumer group without logo.

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