The "Adjustment Season" Of The Department Store: Hangzhou Grand Brand

Hangzhou is not far away from the midsummer, which means that spring and summer clothing will be sold, and the traditional off-season will also be coming. The department store industry will enter the "adjustment season".

Recently, Hangzhou Tower is preparing for the 1 storey luxury B block. These big cards are moving all over the body. The next major adjustment may involve multiple floors of B, C and D. On the other side, the matter of adding C to the 100 largest C pavilion has also been put into the stage of investment promotion, and the expansion of this area will give the whole lot a total of 10 thousand square meters. Market The structure has brought about tremendous changes.

"1 layers of 2 layers of luxury, LV is the first to bear the brunt." Tong Minqiang, general manager of Hangzhou Tower limited, said that besides LV, Cartier, Hermes, Gucci, Fendi, Dior and other brands also had the intention to jump to 2 levels on the 1 level. Tod "s" would consider opening one or two stores in one or two layers of men's and women's clothing. However, because of the more questions involved in the thermocline, the interior structure of the shopping mall will be changed, so these schemes are still in the planning stage.

If the thermocline scheme can be carried out on time, it means that the 1 layers of the B seat must also make way for the expansion of the luxury goods, and all floors above 2 layers will be adjusted accordingly. "It is estimated that the entire B seat will have a full readjustment of the full library." Tong Minqiang said, in fact, because B block is going to "go to war", C and D seats will also be adjusted accordingly. The 1 floor living hall of C will move all the clothing brands to other floors. The main products will be related to life, such as high-end audio and TV sets, and interesting glasses brands. The 2 level of shoe bags will also change and introduce young, casual brands.

The change of D block is also very large. The 5 floor will make imported household products, so that guests can buy warm and high quality household products. The original sports brand on the 5 floor of the B block will move to the 4 floor of the D seat. The 3 floor of the D seat will be the ladies' underwear and accessories. At the same time, we need to provide customized services for high-end underwear for our guests. The 2 tier will strengthen the introduction of designer brand and tide brand, and the lineup will be more powerful than now.

The Hangzhou department store near Hangzhou Tower is also busy with the C storey addition.

"After the C building is added, 100 is expected to increase the area of 10 thousand square meters. These new areas will also affect the adjustment of multiple floors." Hundreds of relevant responsible persons revealed that at present, the shopping mall is making the final spanformation for the 5-6 tier property, and is planning to invest and select jobs on the other side. It is sure to open before the coming of the peak season in September.

For 100, this addition not only means increasing the area of two floors, but also introducing more family oriented consumer brands to bring more warm family culture to the guests. According to the responsible person, the Department Store intends to increase the dining area and add more home brands, such as expanding the bed area, introducing some products that will be used in daily life, and introducing more products with elements of life on the basis of existing men's and women's clothing, so as to give guests more experience of life.