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    High-End Brands Gathered, Intime Department Store "Start Again"!

    2011/5/11 9:23:00 62

    Brand Yintai Department Store


     


       Yintai department store Simulation diagram

    Recently, reporters from Zhejiang The relevant departments of Shaoxing province learned that the plans for the Yintai department store were newly released. In the near future, there will be a commercial complex of nearly 150 thousand square meters, called "poly Silver Age", which will be brought to Keqiao by high-end products. At that time, Shaoxing people can enjoy the quality service of Yintai.


      Planning to reach agreement


    Construction begins


    Yintai department store project has entered the construction stage of pile foundation. The "Yintai department store" project, which has been waiting for nearly a year, is back in sight.


    It is reported that Zhejiang Ju Heng real estate Co., Ltd. last year in March 3rd with a total price of 171 million 700 thousand yuan competing for C-02-2a and C-02-2e two plots (hereinafter referred to as A plots and E plots). But in the past year, the "intime department store project" has not been started yet. Some citizens even figured out whether it was facing competition from Wanda and other formats. Actually, this is not the case. "The main reason is that we have made more than 20 designs of our design plan. Each plan comes out, and efforts must be made to communicate with intime department stores to reach agreement. Yang manager of Zhejiang Ju Heng real estate Co., Ltd. According to the insiders, property development and shopping malls are two categories. Different starting points have different requirements for planning.


    This statement is also confirmed by Chen Bingtian, the boss of Zhejiang Ju Heng real estate Co., Ltd. "It is normal to change the planning plan. Every plan should maximize the interests of both sides. The plan of this project is easy to draft, and now it is finally decided. Most of the first to six floors of the A block belong to Yintai department store (the red part of the map). Chen said.


      



     


       Block E in block A


    "Gold position" opens "Yintai"


    Pedestrian street boutique will be sold


    It is reported that at that time, the Shaoxing county government sold the "golden plot" at a price of 171 million 700 thousand yuan, which was to introduce Yintai department store. At that time, Zhejiang Ju Heng real estate limited and Hangzhou Yintai department store signed a long-term cooperation agreement: Yintai Department rented the commercial area of 40 thousand square meters of the plot at a lower price. This means that Zhejiang Ju Heng real estate Co., Ltd. can not split the sale of part of its real estate (the red part of the sketch map). This is a huge challenge to the capital flow of enterprises.


    But yes. Investment Investors in this block of shops do not have no chance. According to general manager Chen Bingtian, one to four floors of the E block (yellow part of the map) will be sold separately. It is reported that this block will appear in the form of pedestrian street boutiques, with an area of about 4500 square meters, with a total area of about 18 thousand square meters.


    The area of monomer is Keqiao's "second child".


    Dislocation operation is the main brand.


    The reporter learned from Zhejiang Ju Heng real estate limited that Keqiao's intime department store is expected to be officially opened by the end of next year.


    In the past two years, business in Keqiao has been thrived. Whether Hangzhou Tower is settled or Wanda Plaza is open, it has brought Keqiao industry's layers of ripples. The opening of Yintai department will surely face the competition of these business organizations. Then, what kind of development path will it take? "Scale effect, the main high-end, will be our core competitiveness." Chen Bingtian said.


    It is reported that in the current commercial complex of Keqiao, the area of Wanda is the first, the indoor commercial area is 174 thousand square meters, and the "poly Silver Age" will be second in the area of nearly 100 thousand square meters, and the third square meters commercial area of the blue sky and city heart square. Chen Bingtian said that after the completion of the "poly silver era", it will be a complex of department stores, supermarkets, restaurants, cinemas, video games, hotels and offices, providing one-stop service. "At the same time, our department stores and cinemas are different from other parts of the city. The department stores like Yintai are all high-end products. Boutique Street will be the main luxury. We are mainly providing high-end services for the people of Keqiao, so as to achieve dislocation competition. Chen said.


    According to the analysis of the industry, the opening of Yintai department store will surely promote the development of the business circle and bring a new round of shuffle to Keqiao's business.

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