The Online Shopping Market Has Entered An Era Of Competition.

Online shopping in China market It is expanding at an amazing speed. One side, online shopping It has become an indispensable part of more and more netizens' lives. On the other hand, with the strong support of many capital giants, the new e-business enterprises are constantly rising. Online shopping market We are entering a time of competition.

China's online shopping market is still developing.

　　 Alibaba , TaoBao It was once synonymous with e-commerce and online shopping in China, but such a situation may be gone forever.

With the expansion of online shopping market, a large number of online shopping enterprises are rising rapidly. According to the online shopping market report released by AI research, a leading research firm, the top 10 Taobao, Jingdong mall, Amazon, VANCL, Dangdang, ixun, Coba, shop 1, new egg net, and wheat net have a large number of online shopping companies in recent years. Among them, Jingdong mall expects sales this year will reach 24 billion yuan to 26 billion yuan. The 1 fastest developing shop in 2008 was only 4 million 170 thousand yuan in sales and 805 million yuan in 2010.

From the perspective of development form, online shopping enterprises have not formed a fixed development mode. The existing Jingdong mall, which has the characteristics of B2C, is also featured by the 1 shop, which is featured by "online supermarket", as well as a vertical B2C website represented by footwear and clothing.

"In fact, there are many kinds of business models in online shopping market, and we have been exploring them all the time. In the early days, in order to achieve rapid expansion, we tried to cooperate with supermarkets, but soon stopped these cooperation projects. Because this pattern is not in line with the scale development of shop No. 1. Yu Gang, chairman of shop No. 1, said.

Some experts say that the various forms of online shopping market may survive and shine brilliantly. At present, all enterprises are looking for the most suitable way in their development. The No. 1 store's earliest strategy is to make "online supermarket", but now it has launched group buying, palm shop 1, shop store, and mobile phone recharge, purchase tickets, train tickets, welfare lottery and other virtual services. Its first attempt at No. 1 medical network and No. 1 medicine network is also upgrading. Jingdong mall has focused its efforts on the development of online digital goods, but in recent years it has constantly extended its reach to other areas, including books. At present, the online shopping market is the most dynamic and the most closely integrated with consumers in the Internet field. From the perspective of the future, more enterprise and market development models are likely to emerge from the online shopping market.

Capital market favors online shopping prospects

Recently, domestic IT enterprises have been landing in the US capital market continuously, causing widespread concern in the industry. Since March, there have been Qihoo 360, century interconnected, century Jiayuan, everyone, netqin and other securities exchanges in the United States or IPO prospectus, set off a new high tide of overseas IPO. Insiders believe that the next step is to accelerate the speed of overseas listing.

In fact, the huge power of online shopping has attracted many capital giants. This year, the sound of financing for online shopping enterprises is coming up one after another. The first round of financing in the US group network reached tens of millions of dollars in March. In mid March, the good shoe website, Le Yue, announced a $60 million financing. Jingdong mall recently announced the completion of financing $1 billion 500 million, which is the largest single Internet financing to date. In addition, e-commerce companies such as Yue Tao Wang, Da Long Wang, mainstream business network and Jiapin network have also obtained tens of millions of dollars in investment this year.

According to AI's analysis, some e-commerce enterprises with sufficient financial support are spanforming to comprehensive B2C. In addition, vertical B2C will also take actions in marketing. The competition between vertical B2C and comprehensive B2C is expected to intensify further this year.

How does the online shopping market stand out?

"The competition in online shopping market is bound to be more intense in the future. Whoever can provide a better user experience will get an advantage." Yu Gang said, "this is a comprehensive set of experience processes, including product richness, attractiveness of prices, whether the online purchase process is smooth, whether delivery is timely, and whether after-sales service is in place."

In particular, logistics has become the core challenge facing the e-commerce industry at present and next. "At present, logistics companies account for nearly 60% of the problems faced by online shopping companies, so we are determined to build our own logistics base." Yu Gang said. It is reported that at present, the No. 1 store provides distribution, covering all provinces except Hong Kong, Macao and Taiwan, and has 10 large areas of self distribution logistics. This year it will expand into 30 cities and add hundreds of distribution points.

Industry experts believe that the rapid development of the online shopping market has brought enormous pressure to the logistics. The State Post Office recently criticized the rhyme, Tantong and Shen Tong's three main express companies. This shows that logistics is becoming a key factor restricting the development of online shopping enterprises. Many online shopping enterprises have indicated that they will establish an independent logistics system. The Jingdong mall has made it clear that the logistics system will not be built one day without a day.

In the first quarter of this year, the scale of China's online shopping market reached 170 billion yuan, an increase of 100.9% over the same period. But AI's analysis points out that the amount of online shopping spanactions is still less than 2% of the total retail sales, and the potential is still huge. Insiders pointed out that compared with the United States and other countries, China's online shopping has just started. There is no doubt that with more powerful online shopping enterprises entering this field, China's online shopping market will not only continue to grow rapidly, but will rewrite the current pattern of online shopping market.