Pomellato

Bo Miret (Pomellato) is a young jewelry brand born in Italy. From the beginning of 1967 to the present 40 years, Bo Miret has become one of the ten largest jewelry brands in the world. Bo Miret (Pomellato) is headquartered in Milan, the jewellery industry. Its founders are Pino Rabolini and Luigi. Pino Rabolini came from a jewellery family in Milan, but he boldly decided to create a brand new brand that was different from others. He abandoned the usual formalities of late evening gifts to create jewelry with more personalized products. 　


It is said that the name "pemet" comes from a spotted fur that has been extinct for many years. It symbolizes simplicity and nobility. At first, there was only one small factory of 15 people in the city. At the end of the 90s, Pino Rabolini retired from the company's top management position, but he still controlled the majority stake in the company. He handed over the responsibilities of the management company to Francesco Minori, whose excellent business ability soon brought Bo Miret to a rapid development. Bo Miret's development is rooted in continuous research and innovation. It designs new models every year, and is elaborately produced by about 250 craftsmen, listing on new materials, colors and shapes. Bo Miret's designer introduced the design concept of advanced garments to the jewelry industry. It completely abandoned the old tradition of expensive jewellery, which only used expensive materials, and used three colored gold and colorful coloured gemstones, such as romantic Amethyst, warm garnet, dignified lapis lazuli, and clear yellow diamonds. The shape was soft and round, and the colourful tricolor gold material made each jewellery easy to match with leather or ribbon. It was combined into a casual, formal dress style that suits modern people. 　　


The popular idea Bo Miret has always conveyed is absolute "uniqueness". Since its brand creation, it has always injected the concept of fashion into products, so that jewelry can be purchased not only for collection, but also for the wearer to show "personal style" at any time and anywhere. Bo Miret jewelry looks very lively, unlike traditional jewelry, it is always cool and bright. Its natural lines and jelly tonal make jewelry look like candy, which gives attractive charm. In 1995, he launched the "DoDo" jewellery style, which was named after the extinct Mauritius dodo. Since 2001, DoDo has become a relatively independent sub card and has its own sales channels. In 1999, its annual sales volume was 51 million 900 thousand euros, and its sales rose to 112 million euros in 2006. By the end of 2006, there were 34 franchised stores (including 9 DoDo stores) in the world, including 8 in Italy and 1 in Paris, France.





While working to develop the market, it is also keen to establish an affinity brand image and participate in various international charitable activities. DoDo, as a young Deputy card of the great wave, is conveying the love of nature to the younger generation through cute animal modeling. The brand is also working with the World Wildlife Fund to donate a certain percentage of its sales revenue to protect wildlife.