There Will Be Three New Trends In The Development Of Clothing Tail Cargo Market Under The New Economic Situation.

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At present in China

The trend of rail development in 2008 and 2009 witnessed the rapid development and blind expansion of China's tail cargo industry. At that time, signs of overheating were showing. After more than two years of market baptism and precipitation, China's tail cargo industry has returned to a rational track of development. The operators of tail goods are no longer interested in expanding the number of stores, but rather focus on the internal management of the tails market and the shaping and refining of their internal competitive advantages. This is a good phenomenon, and also indicates that the tail cargo industry is heading for a more rational and healthy direction.

For now, clothing tail cargo

Under the new economic situation, there will be three new trends in the development of tail cargo industry.

Integration is the trend of the times.

In 2007, after the establishment of the first tail cargo market in Beijing, China's large number of foreign trade enterprises, including garment enterprises targeting the domestic market, had a professional inventory processing channel.

In 2010, the Chinese tail cargo Merchants Union Club was established in Beijing. The tail cargo industry went out of the primary stage of the disorder development in all parts of the country, and then embarked on a new stage of professional organization's guidance, supervision and healthy development.

The tail cargo merchants alliance relies on three major functions to play an important role in the industry integration.

Build a new platform for tail cargo industry.

At present, the information of goods in the tail cargo industry is very asymmetric, and the tail cargo operators who are in the supply demand side lack a most convenient access, and have no connection with the southeastern coastal manufacturers and large tail cargo operators.

The establishment of the tail cargo alliance, combined with the three forces of the southern tail cargo supply professional organization, the northern tail cargo wholesale agency and the tail cargo industry development strategy expert, has truly realized the most direct and perfect supply and demand docking.

To facilitate the great circulation of goods between North and south.

As we all know, the source of the cargo is mainly concentrated in the southeastern coastal cities such as Guangdong and Fujian, which are gathered by garment manufacturers. The main demand of the tail cargo is distributed in the central, northern and western regions of China. The circulation network consisting of thousands of members of the tail cargo merchants League club directly connects the above two supply and demand parties. Through the huge circulation network of the tail cargo alliance, the goods will be pported to China's market demand in the west, North and the West in the speed of millions of pieces per day.

Under the auspices of the tail cargo alliance, the tail cargo industry has not only formed a new channel for the circulation of tail cargo, but also created a new mode of wholesale goods in the whole country.

Contribute to healthy and orderly development of the industrial chain.

As China's trillion dollar clothing processing industry inventory decompression channel, the tail cargo industry to solve these enterprises' worries are becoming more and more important.

The tail cargo alliance will really lead to the great circulation and integration of the tail cargo market, and the alliance members will directly connect with the garment processing companies, completely eliminate the information barriers and information asymmetry, and let the garment manufacturers' stock of the tail goods quickly enter the sales network formed by all the members, forming a network of products that will cover the whole country and will never end.

New circulation revolution

As of 2010, the scale of China's tail cargo market has reached 230 billion yuan, and there are as many as 400 SMEs in this industry chain.

This figure indicates that the tail cargo industry has embarked on a higher and broader development platform.

As we all know, the inventory needed by e-commerce is very small, and the distribution channel is more flat, which can basically achieve direct docking between manufacturers and consumers.

Because the tail cargo belongs to the manufacturer's inventory, it can not make use of the traditional distribution channels, and there are still narrow channels and poor circulation in the usual distribution channels of the tail cargo industry.

It can be said that the tail cargo industry needs more electronic commerce and distribution center than any other industry. The characteristics of e-commerce and distribution center are more in line with the tail cargo industry in the middle stage of development.

Whether the prosperity of the stock market is a temporary rise or a good business in the adverse market, the craze for purchase and the shopping mall in the large and medium-sized cities across the country have begun to stir up trouble.

More investors came to this market with a keen sense of smell.

Industry shuffling will also change the market structure, and the high inventory of manufacturers will gradually decline due to the survival of the fittest and rising management level.

It can not be ignored that the contradiction between the tail cargo market and the genuine market still exists.

Shoes and clothing enterprises need to operate a brand successfully for 10 years or even longer. The low price brand clothing will cause consumers to question the brand. Most of the brand clothing enterprises are worried that the brand will be damaged.

For investors in the tail cargo market, they are facing not only the problem of getting in and out, but also studying how to join the tail cargo channel in order to effectively establish new circulation channels.

The sale of stock products in the US is made up of three funnels. After the first market digestion, it enters the two tier market to distribute, which is the discount mall we usually see.

Then from the two market to the three tier market, funnel management, which largely reduces the financial pressure brought by inventory.

A specialized tail trading center will also effectively curb vicious competition in the industry and effectively balance the circulation of the market.

Differentiated development path

"Differentiation" is not only marketing level, it refers to the development strategy of enterprises.

Take Tian LAN tail goods as an example, first of all, Tian LAN combined with the objective reality of China, focused on the inventory of "brand" manufacturers, and stepped out of the "differentiated brand" road.

When it comes to "brand tail goods", we have to mention a high-end tail cargo mode overseas, orter, in the operation of "brand tail goods" strategic decision, it is obvious that Tian LAN did not copy the "otter" mode abroad.

The differentiated development of tail cargo industry should also pay attention to the regulation of this industry.

The existence of the tail cargo market can meet the needs of timely turnover capital and low income group.

However, the management must be based on the principles of safety, integrity and non infringement.

Without these principles, any cheap market will lose its meaning.

The most effective supervision of the tail cargo market is to require the merchants to clearly announce the source of the purchase and handle the "identity card" for their products.

At the same time, we should strengthen the quality inspection and establish an effective and effective consumer complaint mechanism.

If there is no strict restraint, the "lovely" new thing in the tail goods market may be contaminated by the suspicion of "selling stolen goods" by the counterfeiters, causing the bad influence among the masses and eventually smashing the brand of the market.