Brand Women'S Shoes "Up" Sound &Nbsp; Discount Measures Are Difficult To Extinguish Near Fire.

In May 12th, the pattern and curves of elegance, elegance and elegance...

A few days ago, the new style of women.

Reporters at the shoe sales area of North China commercial building saw that the shoes on the shelves were colorful, lemon yellow, watermelon red, blue water, bright diamond and fur decoration.

A brand saleswoman saleswoman told reporters: "now is the season, many customers come to pay for shoes.

Many customers choose new styles, but some choose last year's inventory. "

The reason why these people choose last year's style is that the price of the new shoes is as bright as their styles.

Reporters turned around and found that last year when the shoes were just launched, the price was mostly between 400 yuan and 600 yuan, but this year, the price of a pair of single shoes is six hundred or seven hundred yuan, and even the price of single brand shoes is more than one thousand yuan, so that the average wage earners are deterred.

One industry insider told reporters that the price of single shoes this year is generally 10% to 20% higher than that of last year because of the rising price of raw materials.

"Leather, soles, shoes for which materials do not rise in price? Or even influenced by the rising price of non-ferrous metals, even the zipper locks and accessories prices on shoes are also rising.

The cost of raw materials continues to increase, plus labor costs, logistics costs, marketing costs and other costs are also rising, the price of manufactured shoes is inevitable.

However, despite the popularity of women's shoes, the reporter found that the final price of many single shoes did not increase significantly.

In some shopping malls, on the one hand, the price of shoes is soaring. On the one hand, new shoes start to discount at the beginning of the market. On the "new brand new listing" label, there are always 40 percent off words: "full court", "full 300 minus 100" or "new promotion price", "shop manager recommends special price" and so on.

A woman who lingers in front of a shopping mall's brand shoes told reporters: "this price is really scary, although there are some discount activities, but the whole is still very expensive.

Moreover, the new shoes are engaged in activities, and the price is too high to be uncomfortable.

It is also understood that since the beginning of this year, manufacturers of sports shoes, instant noodles, liquor and daily chemicals have raised their ex factory prices or indicated that they will raise their prices.

Since then, brand names such as Kangshifu and Unilever have issued a suspension of price adjustment.