Ding Shuibo Takes The Helm Of &Nbsp; Makes XTEP "Different".

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From Hongkong

What is the growth gene that made Ding Shuibo the XTEP legend?

"Others can engage in shoe factories. Why can't I?"

The chariot in Ding Shuibo's heart began in the shoe making bamboo shed on the edge of Wu River in Jinjiang, Fujian 22 years ago.

That year, when he took out his apprenticeship, he saved up 500 yuan with blood and tears to mend the shoe last. In that year, he cut a tree from a nearby mountain to make his first shoe making workbench. In that year, he issued "others can make shoes factories, why can't I?"

Sigh with regret, resolutely and two sworn brothers set up Sanxing company together to start their own road of creation.

The start of success stems from a Chengdu businessman.

The other side promised to take away the shoes for sale. "As for the order, we can't get it now."

Opportunity is like a trap, but Ding Shuibo resolutely passed his shoes.

A month later, Chengdu businessmen paid all the money they made and the shoes they sold, and asked him to send hundreds of pairs of shoes at once.

As a result, the chariot in Ding Shuibo's heart could not stop.

In his second years of entrepreneurship, he secretly determined to become the biggest shoe manufacturer in Jinjiang.

With the infinite extension of the stage, the chariot runs faster and faster. Six years later, he won the first crown of life -- the "export king" of China's footwear industry.

"We must excavate the brand proposition from the understanding of Chinese Sports -- buying fashion and feeling of youth!"

But for another battlefield, Sanxing's chariot is obviously strange.

In 2001, based on the vagaries of the international market, Ding Shui Po left for the domestic market, and in front of him was a red sea with his master.

As a late arrival, Ding Shui Bo must find the wisdom beyond the bend.

Thus, "Sanxing" renamed XTEP, meaning that enterprises surpass the breakout with "special steps".

"We must excavate the brand proposition from the Chinese understanding of sports."

Ding Shuibo realized that many people who buy sporting goods are buying a fashionable and young feeling.

"XTEP's strategic positioning is fashion sports!"

Ding Shuibo, who is a treasure, focuses on the young people between 13 and 25 years old. He sends his fashion pictures collected around the world to R & D personnel. "XTEP wants this feeling!"

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From the advent of "wind and fire shoes", the sale myth of single product sales of 1 million 200 thousand pairs has been set up.

Ding Shuibo bypassed the dense forest of Cang mu, and found the bright and smooth road to make XTEP brand differentiation.

"In front of XTEP, there are only two ways, or to be small, to continue to maintain family control; and to be bigger, we must be regularized and systematized."

As time rings, the original chariot turns into a giant wheel. At present, there are only more than 6000 employees who are directly paid by XTEP headquarters.

XTEP's division of labor is becoming more and more detailed, which means that the strings of management are getting tighter and tighter.

"In front of XTEP, there are only two ways, or to be small, to continue to maintain family control; and to be bigger, we must be regularized and systematized."

Ding Shuibo resolutely chose the second way. He tried to break the the Great Wall of the family business and turn XTEP into a world-class giant wheel.

In the summer of 08 years, Ding Shuibo, the helmsman, opened the magnificent sailing blueprint.

After answering tens of thousands of nearly tricky questions from investors, after tens of thousands of universal roadshows, XTEP successfully listed in Hong Kong on the eve of the global financial turmoil and raised about HK $2 billion 100 million.

"We always regard employees as our brothers and sisters and partners."

Ding Shuibo often puts it in a sentence: "we always regard our employees as our brothers and sisters and partners."

Starting from countless details, XTEP builds a warm "home" for every employee.

In the company, XTEP has set up kindergartens and flavor restaurants for its employees. It hosts large sports activities every holiday, and a gift can also be given to employees on their birthday.

Every bit of love is touching every XTEP person.

Ding Shuibo is grateful for his gratitude and is a regular donor to the local charity Association. He often organizes donations to the disabled and young people.

Over the past few years, XTEP has participated in and launched public welfare activities many times, expanding social welfare undertakings to various fields, covering educational, cultural, sports and other fields, contributing tens of millions of yuan.

All these are filled with Ding Shuibo's deep affection for giving back to society.

"Creating the first brand of the global fashion movement is an eternal goal and direction."

In the second half of 2008, the global economy was in a state of precarious motion. XTEP, however, held 2 billion cash flows and looked up to the world. It was ready for the winter XTEP.

"Creating the first brand of the global fashion movement is an eternal goal and direction." Ding Shuibo issued the strongest voice of the brand.

The "Eleventh National Games Sports strategic partners", "CCTV sports event partners" and many other competitive resources of advertising resources to the command, "all the way to the world" music concert tour is about to start nationwide, XTEP's 09 years of fierce marketing offensive will far behind the opponent; in the autumn of 2009, the two quarter of the product order meeting, XTEP's order grew steadily, the power of the channel began to boost XTEP's new round of surpass.

"Striving to become the first brand of the global fashion movement", under the pilot of captain Ding Shuibo, the XTEP is getting closer to the other side of the bright side.