Brand Shoe Enterprises Build Network Market &Nbsp; Open Up A New Era Of Development.

When 2010 was regarded as "the first year of development"

According to the data of China Electronic Commerce Research Center, 2010

I have recently obtained an internal research report from an investment organization, showing that footwear in 2010

Therefore, analyzing and studying the e-business mode of traditional brand enterprises is of great significance to the later or other wait-and-see shoes.

"According to our research on footwear industry, and through the situation of ShopEx service customers, the traditional shoes brand into e-commerce, mainly take three ways: first, self built network marketing platform, self marketing promotion; the second is the use of third party shopping platform, the third are the two cross, joint promotion," the president of Shanghai Business School (ShopEx) Technology Co., Ltd. Lee in the interview of the Chinese business newspaper author of the interview.

According to the statistics of ShopEx, 80% of the traditional footwear enterprises enter e-commerce, and third of them choose the form of third party outsourcing or part outsourcing collaborative services, including BELLE, Lining, Hayes and PepsiCo.

Corresponding to Li Zhongwei's method, according to the author's understanding of e-commerce in footwear enterprises, the shoe brand "touches net" form can be divided into two categories.

One is the brand exclusive e-commerce mode.

In this kind of mode, foreign brands are represented by hathai passengers.

With the help of ShopEx, HTEC has promoted the management of customer order management, warehousing and logistics optimization in the backstage of the online store, while setting up the front desk of the B2C online shop with personalized and international style.

At the same time, Hayes has introduced B2B business to build and expand its distribution system, such as cooperation with distributors such as Jingdong mall and shop No. 1, promoting sales of products through multiple ports.

Domestic brands are represented by BELLE, PEAK PEAK and Lining.

For example, the BELLE shoe industry has an official online shop called "Tao Xiu net", and Lining has established "Lining official mall" and so on.

Then the brand integrated mall e-commerce model.

The foreign representative enterprise is Zappos, which started the e-commerce project in 1999. By 2010, sales volume has exceeded 1 billion US dollars, and it is the first brand of the world footwear comprehensive mall.

At present, Zappos has created a free mode of delivery and return, and promises not to return goods at any time.

And the domestic brand comprehensive mall representative enterprise mainly has the shoe net and other brands, such enterprises have one thing in common is specializing in selling shoes, and also famous for selling genuine brand shoes.

Brands like Nike, Adidas, CONVERSE, Newban, Puma, Reebok, Crocs, clover, Lining, and so on can be purchased from these online brand integrated stores.