The Price Of Bound Goods In Autumn And Winter Has Increased By 30% &Nbsp, And The Market Is Hard To Accept.

I learned from the 16 interview that compared with the same period last year, the price of bound goods in autumn and winter has generally risen by two or three.

But that does not mean that retail prices will rise simultaneously.

Insiders said that considering the market acceptance, retail prices could rise by about 15%.

Profit margins are falling and risks are increasing. Some clothing dealers are considering giving up.

Autumn and winter binding prices surged 30%

"I didn't expect this autumn winter clothing to be under such heavy pressure."

On the 16 day, Liu Yuyang, deputy general manager of Beijing clothing and apparel company, said in an interview with the author that the company gave a growth target of 30%, but the price increase was too unfavorable.

From the price of the dealer to the dealer, it rose by three or four over the same period. From the proposed retail price, 298 yuan of clothing last year will be 398 yuan.

In order to complete the task, Liu Yuyang summoned more than 130 dealers nationwide to Ji'nan to discuss together.

"Overall, this autumn and winter binding price has increased by two or three."

Zhang Qingwei, Deputy Secretary General of Ji'nan textile and garment industry association, said.

From the well-known brands, PEAK and XTEP recently announced the 2011 fourth quarter order conference data show that clothing

Cotton prices let enterprises "ride hard"

"We do not want to raise the price, but as a production enterprise, we can not mention it."

Liu Yuyang said that according to the industry practice, it is necessary to organize cotton production in advance for six months in advance.

Of course, cotton prices can be upgraded to find alternative fabrics such as chemical fiber, but nylon, polyester and other chemical fiber fabrics are petroleum and petrochemical products. Since last year, international oil prices have even reached a new high, and now they are hovering around 100 dollars a barrel. The price of crude oil has also increased the price of accessories, such as zippers, buttons, accessories, and logistics and pportation costs.

In addition, the garment industry is labor-intensive, and workers' wage increase has also increased the pressure of enterprises.

Dealers are afraid of risks and consider changing careers.

"The order price has gone up so much that if the retail price is rising at the same time, the market will surely not accept it."

Mr. Conia, a dealer in Shandong, said that the competition in the clothing sales industry is fierce. The rent of the storehouse and the wages of the workers account for a large part of the cost. If the price is a little careless, it will cause the backlog of products to be lost.

I understand that last year, Li Ning Co saw the cost increase and launched high-end products to increase profit margins. Now, in some stores in Ji'nan, the price of Lining's products is almost the same as that of Nike and Adidas. For example, in a Lining store of Quancheng Road, a short cotton T-shirt with a cotton texture is sold for 200 yuan, while Nike sells 200-300 yuan with its material.

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However, Lining did not seem to have gained market recognition. The 2010 earnings report, released in April, showed that its revenue and gross profit increased by only 13% and 12%, much lower than the compound annual growth rate of over 30% over the past 10 years. Moreover, in the three quarter of this year, Lining also suffered a sharp decline in orders, including shoes and clothing products, which fell by about 17% over the same period last year.

Mr. Ma told the author that he had to check the cost carefully, and if the risk was too great, he was ready to change his job.

"I understand that there are quite a lot of people who think this way."

Zhang Qingwei said that considering the market conflict caused by the rise in prices last autumn and winter clothing, dealers may consciously tap the potential to digest part of the cost and predict that the retail price will increase by about 15% in the future.