Fashion Nobleman: LANA&Nbsp; MARKS Was Born.

Lana Marks

Character card

Lana Marks

In 1984, Lana Marks was invited to the birthday dinner of Queen Elizabeth II.

Unable to find a red crocodile bag matching the evening dress, she sprouted the idea of designing high-end crocodile bags.

In 1988, her first design was born, a lunchbox handbag made of pink crocodile skin. Once it was released, it was immediately successful.

Since then, the name of Lana Marks has been

"I hold my handbag in one hand and earrings in one hand."

In 2007, when Helen Milen walked up to the Oscar prize podium, the Queen's first phrase, which was Oscar's seal, was focused on her $250 thousand LANA MARKS crocodile skin diamond handbag.

In fact, in addition to Sir Helen with noble blood and numerous Hollywood

There is no shortage of legends in the fashion industry. It is the story of the poor country girl who shocked the world by coco Chanel, and the eve of the great work of Yves Saint Laurent and Tom Forde.

But what is different from them is that Lana Max (Lana Marks) decided to create a handbag brand with her name more than twenty years ago, and has never been engaged in designing before. Most of the time, she lived quite comfortably.

But just as Lana told reporters, "it's definitely not my style to live on my own. I have to create and achieve something."

Although she was gentle and slow as a descendant of the British aristocracy, this determined character not only made her stand out in the international competition such as the French Open, but also won the ballet qualification from the Royal Ballet college and helped her create her own career with the difficulty of the big whirl.

In 1984, Marx and his wife were invited to the Royal Yacht Britannia to attend the birthday party of Queen Elizabeth II.

In order to get a banquet, she was on vacation in Florida, USA. She went to all the local top brand stores, but did not search for crocodile skin handbags with her red dress. After disappointment, she realized the market gap of personality fashion handbags and the opportunities they brought.

So, she said to her husband, "I plan to create my own fashion brand after moving to the United States.

For this reason, Lana began to study the accessories design carefully. She ran to the north of Italy to find several famous leather manufactory, and showed them sketches, and asked them to make her understand the manufacturing process. The reason was that she would create a very successful luxury brand in the future.

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LANA MARKS fashion bag

Obviously, this is unavoidable to be questioned and rejected, and it is not pleasant for a woman who has been accustomed to comfortable life. But Lana always believes - and tries to persuade others to believe that she really knows what the connotation of top-level design is.

From the age of three, the architect's father took her to the construction site to explain the details of the building structure and proportion to her. This is evident from her works of styling and lines which are always full of aesthetic feeling: whether it is the trapezoidal "Diana Wang Ki" named by Diana Wang Ki, or the silver New York section, it explains the sense of light and shade of New York city.

And her mother, an entrepreneur and artist, taught her how to appreciate the best textiles and crafts in Europe.

Lana's unique taste is also reflected in the fastidious material.

LANA MARKS is the world's only international luxury brand specializing in the manufacture of high-end rare leather accessories. It selects alligator skin, ostrich skin, lizard skin and other precious cortex.

For a delicate fashion crocodile skin bag, Lana will ask the staff to select 36 different crocodile skins in the special farm to ensure that the scales are not scratched, the leather surface is cut intact and the pattern is symmetrical.

She often tries to make handles with all kinds of rare trees and adorn them with diamonds, agate and malachite.

The most bold and most distinctive design is the colourful color of the product.

Lana, who has been perennial in various kinds of banquets, is tired of the color of ordinary handbags, such as black, white and gold. She needs to be more off and more personal.

Therefore, guests of LANA MARKS can choose from hundreds of subdivision colors such as forest green, coral color, soft powder and so on, and create their own unique handbags.

And for such colorful leather, not only exclusive formula is needed, but only a few top craftsmen in northern Italy can complete it.

Usually a limited package takes one or two months to get the hand. If it is a more unique customization, it will probably take half a year or even longer.

Because of this, Lana's first bright pink crocodile skin lunch handbag was not released until 1988.

Instead of trying to figure out the popularity of wealthy celebrities like other luxury brand designers, or worry about losing control of the latest trend, Lana has always been the master of his brand.

Because she is a celebrity social circle, top customers are also her friends.

They may ask her for advice on the phone, or arrange a private meeting in New York or Losangeles to discuss the idea of making a handbag directly.

To cater for the needs of high-end customers, LANA MARKS also has a database with a large number of classic materials.

In 1988, LANA MARKS opened in New York and Palm Beach, opened the flagship store in Manhattan Avenue in Madison in 1996, and then settled in a whole building in Beverly Hills Rodeo Drive in 1996.

Now, as the founder and manager of LANA MARKS, Lana has always been the sole designer of the brand, and the two identities have troubled her: "sometimes I want to try something special, but I also fear that this is not appropriate for the long-term development of the brand."

She told the journal that she was considering introducing some professional managers to break away from the daily management work, and her children are also working at LANA MARKS.

However, unlike Bertelli and Prada, or Estee Lauder Evelyn and Leonard, the fashionable husband and wife files, Lana's husband is very happy to hide behind his focus on his wife's glare.

Interestingly, at the time of marriage, Lana often attended the "appendage" of the famous doctor's husband, and now the situation is clearly reversed.

"Hollywood? He's been there once. That's enough for him. Sometimes he will be absent when he attends the British Royal activities and visits the White House.

But if a very important trip, I hope he can accompany him, he will push everything away. "

Recently, LANA MARKS, China's first store, settled in Beijing Yintai Center, and Lana's husband accompanied her to China.

Climbing up the the Great Wall for the first time, she saw the exquisite paintings at the top of the pavilion near the beacon towers, which made her excited by her inspiration in architectural design.

"From all angles, I am lucky."

Lana said.