Wang Lifen: The Strategy And The Hardships And Happiness Of Entrepreneurship

On May 11th, Wang Lifen, the host of the former CCTV TV station, was gorgeous.

Wang Lifen revealed to him that the main income of the main network came from TV stations.

Among them, the program of "the road on the road" was broadcast on 35 television stations, and the cost was enough to support the employees of the network.

She also said that the "super rice" not only plays the role of celebrity cards, but also will do career development, employment, entrepreneurship, innovation and other columns to serve young people.

The "super rice" not only plays famous brand.

It is understood that Wang Lifen was a famous CCTV presenter. He had worked as an investigative journalist in the Oriental time and space, focus interview and news survey for five years. He founded the dialogue column and restored the "economic information network" which founded the economic channel and became the first producer of the time.

In 2009, Wang Lifen resigned from CCTV's public office and founded the network TV super rice network in 2010.

In the early days of the founding of the "CEO" network, the "celebrity auction time" card was set up to invite the famous figures such as giant network CEO Shi Yuzhu, Innovation workshop CEO Li Kaifu, north polar light investment director Deng Feng, Yi Kai capital CEO Wang Ran, Dunhuang network president Wang Shutong, CISCO vice chairman Lin Zhenggang and so on to invite the industry to take a lot of attention.

However, after borrowing the "big shot marketing" to attract eyeballs, the company has been challenged by the sharp drop in traffic and the difficulty of innovation.

Once CCTV's "entrepreneurship godmother" is facing the biggest problem in the early stage of business, business mode.

In this regard, Wang Lifen said that since last January until now, although the quality of the network is always maintained, but the entire flow has been rising.

Wang Lifen believes that celebrities are a very important media resource and a good example for young people to aspire to.

But you can't rely on celebrities.

"Our website is not a celebrity's promotion website.

The most important thing is to serve young people's employment and entrepreneurship websites.

Wang Lifen said that Youmei network will also launch a lot of services, including job development, employment, entrepreneurship, innovation and other content to serve young people.

Wang Lifen thinks that there is a big difference between Youku network and Youku, potatoes and other video sites. They are not competing in one field. Youku and potatoes are spending money on advertising.

The video network is based on homemade video, and has not bought any videos yet.

Although Youku had a net loss of 7 million 100 thousand US dollars in the latest quarter, potatoes and cool 6 were hard to change the situation of burning money, but Youmei network was enough to support itself.

At present, the video produced by the super rice network can be broadcast on the Internet as well as the local TV station.

Among them, the program of "the road on the road" was broadcast on 35 television stations, and the cost was enough to support the employees of the network.

Starting a year is a great year for life.

Like Dunhuang CEO Wang Shutong, Wang Lifen is also one of the few well-known female entrepreneurs in the Internet circle.

Speaking of the experience of more than a year of entrepreneurship, Wang Lifen believes that every day is new and every day is an unknown voyage.

Entrepreneurship is the best way to understand the society and understand ourselves. There is no more bloodshed than this way, and more direct to human nature and more real.

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Wang Lifen bluntly said that over the past year, he had learned the most about life and had the greatest understanding of the society.

For example, when you lose your strength, you need to start because you start your own business, and you are the last line of defense.

Of course, the bitterness of skin is the next. The most important thing is that many decisions need to be done by themselves.

"Don't look at many people, you are pushed by many people, and there are many things that are especially lively.

But there are a lot of hardships that a person is going to receive. There are many people who need to go there alone.

Entrepreneurship is different from its own in CCTV. In CCTV's own project failure, it can still pay for itself at the top level, but even if it is physically ill, it should be strong.

"You must, you deserve it. This is the life you want, the life you want, and of course I like the way I live now."

Wang Lifen believes that there is no difference between female entrepreneurs and male entrepreneurs.

Whether men or women, on this road, they will have a thorough understanding of themselves and society.

Wang Lifen believes that the best way to start a business is to constantly explore its energy and explore what the society is like.

This process is more exciting than any drama, film and novel. There are many wonderful things that can not be said.

The following is an interview with Wang Lifen, founder of the Internet.

Q: Hello, Tencent users. Today we are delighted to have interviewed Ms. Wang Lifen, founder of the network.

First of all, ask her to say hello to you and introduce some recent developments on the net.

Wang Lifen: everyone of the Tencent friends is good. My name is Wang Lifen.

He just said it was clear that I was the founder of the net.

After a few months of strategic positioning, it is now getting better and better.

Starting a business is often a change of plan.

Q: since you resigned from CCTV in September 2009, you have become a self-employed person.

The website was formally launched in March 17, 2010. Now it has been in operation for over a year now. What kind of work has you been doing for over a year?

Wang Lifen: first of all, I am particularly interested in the self-employed people who speak of you. Let me think of thirty years of reform and opening up. In fact, thirty years of reform and opening up have been promoted by self-employed households. At least, the rate of action of the individual proprietors is very large. I have the privilege to join the self-employed industry very freely and very happily.

Q: I want to ask you a question. You had been in CCTV for more than a year now.

What are the main differences between you and me?

Wang Lifen: if you are in CCTV, you will know the way to go next, and you will have some expectations.

Now there are different expectations of the network, and of course there are certain expectations, and we will know how to go, but the greater uncertainty is the biggest difference.

Especially in the industry of Internet development, it does not mean that it is a planned thing, and many things plan to catch up with changes.

The ability to deal with new things must be especially strong.

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Strategy adjustment: video is just a means.

Q: can you give one or two examples to say briefly?

Wang Lifen: for example, the emergence of micro-blog, this is our more than a year since the establishment of the network, we saw the whole micro-blog from small to big bang development, until now, now you say any website, can not refuse micro-blog.

Are you going to do SNS? Do you do it or not? Why?

Q: there has been a great change in video industry recently.

Including Youku, music and so on have been listed financing, cool 6 has also received a grand injection.

Relatively speaking, the quality of the network is not very strong. In such a case, I would like to ask, what is the relationship between the network and some video websites?

Wang Lifen: first of all, we are more than just a video website. Now you see the flow of the super rice network, more than half of it is brought by words and pictures.

Video is just a means of expression. We are not among the video sites.

This is a very important part of our strategic adjustment in recent months, which we did before.

When we read the line, we saw basically video, but later we found that the clicks of text and graphics were very large and one day exceeded the amount of video.

So we say that our website is actually growing up with young people. If we want to sum up the theme word, we should grow up and be young.

In fact, the scope of growth is three points: entrepreneurship, employment and innovation. This is a service point.

When you serve a person, you do not use a way, video is just a way.

We say that we should find a good service point and do it in many different ways.

So we are not among the video sites, nor are we among the so-called portals. We are doing our own things to help young people grow together.

Especially in the fields of employment, entrepreneurship, workplace development and innovation.

So don't compare us to them. There is no comparison.

There is no direct competition between Youku network and Youku 6.

Q: you used to play only videos, and now there are some words. Can you talk about the relationship or competition between them?

Wang Lifen: in fact, you are not in this category, you actually no longer compete with him in one field, at least no positive competition.

Besides, we do video. We are not the same as them.

They only spend money on traffic and sell advertisements.

This mode is very clear. We mainly use homemade video, and we haven't bought any videos yet.

Q: I see that what you sold before is wisdom and experience. Is it difficult for such a routine to come down now? Is there any resistance in the middle?

Wang Lifen: there is no resistance, but all things give it a certain amount of time.

At the end of last December and January, we basically let the website stop. We thought clearly about the strategy.

What exactly is the point of service we want to create, who we are the core group, the people we serve, and after we have made it clear, it is only a few days at the end of April this year. Now it is early May. We know very clearly that the point of our service is young people's employment, entrepreneurship and innovation.

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In this way, we will accelerate the pace of development more and more. I think this speed is very good now.

I am sure that after one or two years, the website of our network will be a relatively large media website.

Will strengthen the media characteristics of the super rice network

Q: you mentioned the strategic adjustment just now. Can you give a brief introduction of the specific adjustment?

Wang Lifen: it is being done. At present, the characteristics of the media are not very clear.

Whether to do service or to enhance the quality of the media? Now we have two strategies.

We should enhance the quality of the media and strengthen our service points in employment, entrepreneurship and innovation.

There are many ways to satisfy the young people's confusion and needs in the process of growing up.

I didn't say I had to do it very well before. For example, maybe it was a video website. Maybe it was a vertical website. Maybe it was an e-commerce website. At that time, when we walked for a few months, in fact, everyone stopped.

Q: what do you mean by stopping?

Wang Lifen: stopping is actually keeping the original column updated, and we see that the number of updates has changed very slowly.

Our entire website's manpower increase is not very many, basically maintains the original present situation.

Now it is different. Now the whole website has expanded enrollment and expansion speed very fast, and basically no expansion. Now I have seen more than 600 Websites Ranking today.

I think you will see that you will see that the Alexa.com network may continue to rush ahead.

Not only playing celebrity card, but also serving young people.

Q: when you first came up, I think you invited some famous figures such as Shi Yuzhu and Soros to do interviews.

Many people say that after attracting the eyeballs through the marketing of big players, they will suddenly usher in a sharp decline.

Why does this happen? I wonder if you have any problems that you had at the beginning. How did you solve them?

Wang Lifen: No, we have been in a state of maintenance since January last year, and the traffic has been rising all the time.

Celebrities are a very important media resource. You can't deny it. They are also the models that we all aspire to in the society and young people.

But you can't rely solely on celebrities. Our website is not a celebrity selling website.

The most important thing is to serve young people's employment and entrepreneurship websites.

So its overall positioning will determine that our service will be very different. It is definitely not just playing famous cards. Celebrities are a very important part.

Next, you will see that there are many service points on the website, including the development of the workplace, employment, entrepreneurship, and innovation, especially innovation.

I want to innovate this point is that many websites do not do it, we are doing it.

In the field of television, income is fully maintained.

Q: before I saw some video websites falling into losses, like your website, there are hundreds of thousands of expenses per month, including labor and rent, compared with what do you do to support such expenses? Is there any related financing at present?

Wang Lifen: our company is in a good state of operation. Many of our celebrities come here, and one or two hundred people come to do "on the road" every day. We have a column called "on the road".

Now, "on the road" is broadcast on 35 TV stations. You are broadcasting on the 3 stage of China Education desk in Beijing area. If you publish on TV or broadcast, you will have advertising titles, so you can see that the content on the Internet is making money on TV.

We are recording a signal in two ways.

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Q: from the TV station's income and the income from the website, what is the specific category?

Wang Lifen: the main income comes from television.

The amount of website revenue has not yet fully risen, so it must be small.

There are also advertisements on the website, but not very much.

Financing needs to be cautious. Investors enter or make strategic distortion.

Q: do you have any progress in financing?

Wang Lifen: financing is always a matter of conversation, but we need to be very careful when we want to find a better investor.

Because my media dream is, especially after the new strategic adjustment, that the media dream should stick to it.

In this respect, it is very important for investors to get in touch with each other.

I am very afraid that a new investor will come in because of the demand for profit, because I will be at a loss as a result of the listing cycle, or let me not have such a fast pace, not so fast expansion speed, let me change the development, I do not like this.

I see a lot of companies now. They seem to be in order to be listed. It's very unkind. After the listing is over, everyone is still alive.

Then the company has to run, there are many employees, what do you do in the future business of the company?

If you can not find a sustainable development, a long-term profit model, a more stable way to operate, a better team, I think you still prudent investment, because investment is to return, is to quit.

The longest fund is seven years. I am very afraid of such a time limit, so that I want to do a good job, do it slowly and expand, such a path, it destroyed me.

Q: that means you have been trying to find the right investors?

Wang Lifen: there is no big problem without finding the right investor.

We have a very good television team. In fact, we produce more than one year of television every year. The cost of producing TV shows is quite high. There is nothing wrong with the website.

Q: is it a specific order of magnitude?

Wang Lifen: This is not convenient to disclose, but at least there is nothing wrong with maintaining the website.

Introducing professional managers needs to guard against risks

Q: we also saw a news today that 56.com founder Zhou Juan took over the position of CEO Wang Jianjun and replayed CEO.

You are also absorbing many talents. How do you view the relationship between founders and such professional managers?

Wang Lifen: This is a very complicated relationship. Generally speaking, many decent companies in China will end up in failure when they absorb professional managers.

I do not think that the company has yet to that time. When I am still farming the land and passing the business through, I feel that if the enterprise fails to set a certain scale, or does not have certain system rules and procedures, and does not have a relatively stable leading mode, you may still have some risks when you introduce professional managers.

Second, when a professional manager comes in, the process of landing is actually very careful.

Although a and B come in, you get ready for landing in a different way, and the way it may integrate into the enterprise is different.

Instead of being a paratrooper, they are leading the enterprise here, because an enterprise is just like a life, it has a rejection reaction, and is not that you can do it to absorb you.

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Just like I am a person who wants external blood, not everyone's blood is suitable for my body.

If some bad blood comes in, I will get leukaemia.

Q: can you talk about the big movements of the super rice network?

Wang Lifen: the team of super rice will expand rapidly this year.

There have been only a dozen or so people in the past. In fact, our network performance is very good.

After five or six years in many networks, they ranked the three hundred or four hundred.

I think we will be very quick to four hundred, three hundred and two hundred.

Next, we will expand our staff, and enhance our media characteristics to enhance our external interviews.

At the same time, we will make our business, employment, workplace development, and innovation of these points very specific, careful and service to get home.

Starting a year is the most bitter year.

Q: you mentioned a lot about young people.

You yourself as a entrepreneur from CCTV, you also have many experience.

Can you say something to such entrepreneurs?

Wang Lifen: actually many people have asked this question. Entrepreneurship is one of the most difficult things to tell you about such a universal law. It has no universal laws.

All things, all the hardships, all the twists and turns, all the failures, all the explorations, you have to go through it one by one.

You won't get a little less because of other people's admonition.

You see, we are also doing pioneering work. We are also telling you how entrepreneurship works. Why do we do this?

In fact, you may know from others' failure cases that there are fewer detours, maybe, but the probability is not particularly large.

You need to know a lot of stories, know many examples, and make decisions for you. Maybe you are better, but you must not point fingers at it.

I often read entrepreneurial stories, not to tell him what entrepreneurial experience he is learning, in fact, more often than not, I want to see a different life.

It's a different life. How did everyone live in the universe?

Because everyone's path to success is not replicable.

Q: what do you think of your entrepreneurial life?

Wang Lifen: I think it's very interesting. Every day is new, and every day is an unknown voyage.

When I first came down, I said I could die on the unknown road and never die. I wrote from one book to two books, with a master's degree and a doctor, which means that your path to death is determined, not the life I want to see.

I think the unknown life, if you explore, you will know more about yourself and know the world.

Entrepreneurship, I think, is the best way to get to know the society and understand ourselves. There is nothing more bloodshed than this way, and more direct to human nature and more real.

Other ways may not be so straightforward, this is my biggest achievement in entrepreneurship.

Over the past year, I feel that I may be the strength of confidence in my life. It has been the biggest year for my understanding of life and the understanding of the society. This is my own feeling, of course, probably the most bitter year for eating.

It has nothing to do with it.

Many lonely entrepreneurs need one to bear {page_break}

Q: what aspects do you mean by suffering?

Wang Lifen: when you are physically weak, you still have to go, because you start your business and you are the last line of defense.

You can't say who will hold it for you.

Because when I was in CCTV, the project was defeated. That's what the state has to pay.

So CCTV finally has to pay the cost. Your decision is bad. You have to pay for the business. Your body is not good enough. You have to support it.

You don't need to talk to anyone. I work with illness. That's your choice.

You must be like this. You deserve it. This is the life you want, the life you want, that's the way it is.

The pain of the flesh, hard work, and many decisions need to be done by you alone, not to say no team. A lot of things, I would like to recommend an article from you online. Long Yingtai and Long Yingtai in Taiwan say this article very well. Don't look at many people, you are pushed by many people, and there are many things that are especially lively.

But there are a lot of hardships that a person is going to receive. Many of you need to go through it alone.

There is a lot of loneliness that you need to endure.

If life is like this, the life of an entrepreneur can be doubled.

But I like this kind of life.

It's impossible to describe the business.

Q: there are quite a lot of entrepreneurs, but there are not many female entrepreneurs. What do you want to say to the women entrepreneurs now as a representative of female entrepreneurs?

Wang Lifen: I think there is no difference between female entrepreneurs and male entrepreneurs. Starting a business is carrying a group of irrelevant people. You can connect individuals to a place you have never been to because of one thing.

Two big variables, plus the changes in the external environment, together with the three variables, you need to polish your energy in the three variables.

This is a very interesting thing, whether men or women, I feel that on this road will know themselves and society will be very thorough, in fact, in this regard, I am very stressed.

Because you know yourself and know the society before death, if you are not even who you are, how much skill you have, you are not clear, I feel very sorry.

If you don't know the society, in general, you can basically accomplish nothing.

So I think entrepreneurship is the best way to understand life, to know the society and to know ourselves.

Men or women, if anyone chooses to start a business, I will tell him that this is a wonderful way to know yourself and society and every wonderful life.

Whether you fail to succeed or not, it doesn't matter.

Because a person's material needs are relatively few.

You say your clothes, your food, your house, your car, your trip.

In fact, many people I saw many people could do without him.

But the wonderful thing is to constantly explore our energy and explore what the society looks like.

This process is more exciting than any drama, film and novel. There are many wonderful things that can not be said.

Q: Well, thank you very much for your wonderful sharing of entrepreneurship.

I also wish you better and better.

Wang Lifen: I especially hope that Tencent can cooperate with Youmei network in depth, and we can complement each other and serve our young group together.