Women In The Luxury Department Store Enter Into E-Commerce.

From her family of high fashion retailers, her great grandfather and his great grandfather once set up a famous pioneer in Shanghai.

In 2010, Adrienne Ma Meiyi and two partners jointly established the brand familiar guest electronic commerce network. To Adrienne Ma Mei Yi, this not only can play her rich experience and expertise accumulated in fashion retailing industry, but also explore her new technology world which has always been deeply interested.

As a descendant of the family of a hundred years' retail business, the spirit of pragmatism and innovation seems to be something that comes from her blood.

From the pformation of Hongkong's traditional retail leader to the pioneer of creating high-end brand of China's Internet business, Adrienne Ma hopes to continue the brilliance of the centenary retail family in the way of development in this era.

Adrienne Ma Mei Yi once again proved herself, not just a "Dude girl" under her mother's aura.

The Adrienne Ma Mei Yi, who is hiding in her brocade dress, favors suits and antique watches. She seems to be very low-key. Once she talks about her fashion empire, the queen will be on the rise.

Online shopping is fast and convenient + luxury luxury top service =Adrienne Shouke.com!

Reporter: How did you start thinking about turning from the traditional entity store to the Internet e-commerce mode?

Adrienne Ma Meiyi: actually, I have never been away from traditional retail business. At present, I am still an agent of Italy brand Moncler and run the brand store.

I also don't think that it can only be one of the offline or online modes. There is no conflict between them.

With the change of people's shopping methods today, I believe that in the future, it will be a perfect complementarity to combine my experience in traditional retail industry with e-commerce.

Actually, I am already an old Internet user with many years of online shopping experience. Today I am engaged in e-commerce. I do not feel strange or sudden, but I am full of excitement.

Reporter: how do you view the fashion industry in the Internet age? Is the Internet the only way for the development of the fashion industry?

Adrienne Ma Meiyi: just like all international brands today, I think it's time for fashion retailers to take the position of e-business seriously.

This is the way of life for the younger generation of shoppers today. The Internet is an effective way to link them up.

At the same time, e-commerce also provides more opportunities for designers to expose themselves to consumers who do not yet have strong economic strength.

The most wonderful point is that customers can buy their favorite products anytime and anywhere through the Internet without being limited by time or geography. This is no doubt that the physical store can not provide convenience, but also adds more sales opportunities to the brand.

Reporter: what kind of influence do you have on your growth background and career experience to the luxury e-business you are engaged in?

Adrienne Ma Meiyi: in the past 20 years, I have worked with hundreds of international first-line designer brands, which enabled me to learn and understand the Asian market, and how to make the brand succeed and develop smoothly in these markets. I also established a very deep friendship and mutual trust with the brand.

Our recently launched shouke.com customer service network is a multi brand e-commerce platform. On this platform, we can provide a wider selection of product lines than the physical stores, while providing customers with high quality service of physical brand stores.

Reporter: what are the similarities and differences between traditional physical retail and e-commerce?

Adrienne Ma Meiyi: Shouke.com is a network store that sells high-end fashion brands. Therefore, we must ensure that its shopping environment is also high-end and high quality, must be consistent with the quality of service required by these international first-line brands, and also enable our consumers to feel and recognize this quality.

There are two problems that customers are most concerned about online shopping. The first is the source and credibility of products.

Because the network is directly authorized by the brand to sell online, it can completely eliminate the doubts about the authenticity of the products.

The second key problem is if customers are not satisfied with the order, what do they want to return?

To this end, we have introduced free delivery and replacement service. Customers just call our customer service phone, then someone will provide door-to-door return service, and completely solve the customer's purchase of unsatisfied goods and return to worry.

Reporter: what are your views on the development of luxury e-business in the international and domestic markets? What are the opportunities and obstacles to develop luxury e-business, especially in the mainland?

Adrienne Ma Meiyi: China has become the second largest luxury consumer market in the world, but luxury online shopping is still a relatively young field.

The situation of letting a hundred flowers bloom is conducive to the education market, thereby making the cake bigger and improving the standard of the industry through competition.

Domestic e-commerce prospects are good, but luxury online shopping faces three major problems:

1) trust crisis.

The reason why luxury goods become luxury goods is the word "name", that is, the famous brand and its noble origin.

Although many websites claim that they sell genuine products, they are not recognized by brands at all.

The core of the network is precisely the demand for the product's source: we insist on buying goods directly from the brand side, and never pass the third party to ensure that we get the first price and 100% fidelity and high quality goods.

Shopping from familiar customers is equivalent to buying from brand stores, and the invoice of familiar guest net is recognized by brand stores in China.

Smart consumers might as well ask themselves websites that claim to be luxury goods and see if their invoices are recognized by brand stores.

2) after-sales service.

Due to the problem of origin, many so-called luxury goods products do not enjoy the after-sale service of the brand. In case of quality problems, they can only find the skillful craftsmen in the market to solve the problem.

The reputation is right, the products of the familiar customer network enjoy the same after-sales service as the products sold by the brand stores.

3) professional standards.

Most luxury brands have a full range of products, including clothing and accessories.

But it's not hard to find a luxury website that many luxury websites only sell bags and accessories.

There are several reasons for this.

On the one hand, because of the wrong source of goods, these websites can not get the whole line of products; on the other hand, most of their teams have no formal experience in Luxury Retailing, so they do not know how to grasp the trend, brand combination and clothing collocation.

The buyer team of the familiar customer network is personally managed by Ms. Ma Meiyi (Adrienne Ma), President of the Hongkong JOYCE senior retail group for nearly ten years. This group has brought hundreds of first-line brands such as Armani, Prada, Gucci, Bottega Venetta, Tod, s, Marni, and so on to Hongkong, Taiwan and even Southeast Asia.

The professionalism of luxury business is one of the core competitiveness of the network.