Business Magnolia Zhang Lan And Her "South Beauty"

She is beautiful and loves beauty.

Never giving up and pursuing perfection is a remarkable characteristic of her and a key factor for her success.

From the Cultural Revolution to the countryside to work abroad, and then to create high-end international restaurants.

Dream abroad

A crystal cup is 10000 yuan, a chair is 180 thousand yuan, a hundred music crystal lamp is 5 million yuan, and the whole house is inlaid with about 1600 paintings.

This is a 300 million expensive Beijing orchid club, a restaurant for high-end luxury consumers, more like an art museum.

The orchid club is the first Chinese work designed by Philip, a French genius designer, and attracted many international celebrities during the 2008 Olympic Games.

Blair, the former British Prime Minister, visited the club for the three time, calling it "the best club he had ever visited."

Since then, more global leaders have come to "Lan Club", and "Lan Club" has become an international card of China's logo.

"China has more rich people than I have. Why do I do this" NO "?

1 '? "Zhang Lan's explanation is," I want to change foreigners' view of China's poverty and backwardness. "

All of this comes from Zhang Lan's life experience.

In the 60s of last century, a vigorous "Cultural Revolution" campaign divided Zhang Lan's childhood into "two days of ice and fire".

Before 1968, Zhang Lan followed the father of the Architectural Department of Tsinghua University every Sunday to see the exhibition of paintings at the China Art Gallery. Whenever he had time, he helped his father stack various architectural models.

After her father was rightist, she had to go with her parents to the remote mountain villages of Hubei in 1968.

Picking water chestnuts, cutting wheat and cattle became her main life.

The most exhausting work is to carry water to the river more than 10 miles away.

A large water tank, Zhang Lan did not know how many times to come back.

In order to improve the family's meals, Zhang Lan often sat in a small wooden bowl, which was brought from Beijing, with small wooden ponds floating to the center of the pond to pick up water chestnuts.

In the late 80s, as Beijing people wrote in New York, China launched a "gold rush abroad".

Zhang Lan, who grew up in hard times and was naturally unwilling to mediocrity, was not satisfied with the iron rice bowl that everyone envied when he returned to Beijing. Instead, he chose to go abroad to work.

The goal she set for herself was to earn 20 thousand dollars and return to China.

When Zhang Lan came to Toronto, Canada, he had no job certificate at all, so he had to go to the restaurant to do black work.

One day, we need to carry more than twelve hundred and thirty pounds of beef a dozen times. We have to cut 6 big baskets of carrots, and brush dishes is the most relaxing activity at that time.

An old couple in Taiwan promised to save money for Zhang Lan, who could cook the cereal for 6 days every morning, and wipe the sick grandma, so that they could live in their basement.

In the basement where only one bed and one bedside cupboard can be placed, Zhang Lan gets up early and returns to work in the basement every day. He works 6 jobs a day.

Although Zhang Lan's physique is very good, but the intensity of labor, she returned to the basement every night and could only lift her stiff legs to the bed with her hands.

"The picture of the 6 year old son who was brought with him was put on the bedside cupboard. When he missed his son, he turned over to look at it and fastened it quickly."

At that time, the taste of Zhang Lan was still fresh in his mind. "Only when the country is rich and powerful can Chinese people straighten their wings and behave."

She vowed to go home and start business with dignity.

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It was only 4 days away from Christmas in 1991, and Zhang Lan finally earned 20 thousand dollars.

She gave up the immigration certificate, which was worth about 1 million Hong Kong dollars, and sat on the plane returning home.

When the plane kissed the earth, he saw the son who was picking up the iron railings to welcome his son to himself. Zhang ran up and picked up the child.

LV in China's catering industry

Zhang Lan, who spent $20 thousand and entrepreneurial dreams, rode a broken car full of Beijing city to find shops on the second day of his return.

After wandering for a week in the streets of Beijing, where the north wind was biting and the wind was blowing, Zhang Lan finally found a grain store that was being rented on East Fourth Avenue.

Zhang Lan, 34, had the first real starting point of his dream.

102 square meters of grain shop has been pformed into a Jiangnan bamboo house by Zhang Lan spent 130 thousand yuan. The Alan restaurant was officially born.

Zhang Lan arrived in Sichuan with a large number of bamboo, and the walls of the walls were covered with bamboo. She painted herself on a bamboo wall in the house with a Dai girl dancing in a bonfire.

Since then, Zhang Lan has opened a "Alan roast duck Hotel" in Guanganmen, and opened a "Bird Garden Garden shark fin seafood restaurant" in Asian Sports Village.

However, this is not what Zhang Lan wants. Her dream is to be a respected international brand.

In 2000, Zhang Lan, who had been in the catering business for nearly 10 years, began to think about the new course of life.

When business circles around the world began to turn into real estate development and other "fast money" industries, she found herself "love" in the catering industry. She thought: China's 5000 year long "eat" culture will surely brew world-class enterprises, and the premise is to raise the status of high school meals.

"I think I want to be a disseminator of Chinese food culture. This brand needs to be heard from China, and it will bloom at home and abroad."

Zhang Lan said, "the cuisine of this brand is extensive and profound. Sichuan cuisine is easy to be accepted by hundreds of dishes, and people in many countries in Europe, America and Asia have a preference for spicy taste.

The south of the bridge is probably the Chinese character in the eyes of foreigners, so I call it Jiangnan, the beautiful Jiangnan, positioning high-end business people.

In 2000, Zhang Ran sold 3 restaurants, nearly 60 million years of hard work and saved 60 million yuan. He founded the first "South Beauty" brand restaurant in the center of China World Trade Center, Beijing, the 500 largest gathering place in the world. Jack, an American Chinese designer of the Architectural Department of Harvard University, was invited by Lan Yi to design the "South Beauty".

Soon, a restaurant with Sichuan Opera Face make-up as Logo opened in high-end office buildings in China World Trade Center. Later, it was located in the "beautiful south" of high-end business people and found the "blue sea" in the catering industry.

Since then, Zhang Lan has started a distinctive brand of Chinese food, and she wants to make LV in China's catering industry.

In 2006, she spent a lot of money to create the "orchid club" in Beijing, becoming China's most top-ranking international art club. At the same time, it also identified "South Beauty" as a benchmark in the luxury club service market.

In 2008, "South Beauty" defeated many competitors and became the only Chinese food service provider in the Beijing Olympic Games catering service. It was responsible for providing catering services for 8 Olympic venues.

During the period, heads of state gathered in the south of the Yangtze River; in the summer Davos forum, the heads of the more than 40 countries gathered again "beautiful south"; in October, "South Beauty" was invited to make a luncheon for president Bush at the White House.

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In 2009, Zhang Lan already owned 40 stores and ranked third in the "2008 Hurun restaurant rich list" with 1 billion 500 million assets.

"Wealth has always been used to realize dreams for me. My dream is to make" South Beauty "into the world's top 500 enterprises.

However, Zhang Lan, who is full of "domineering" in her career, is a "perfect woman" in her life.

Luyu Chen, a famous host of Phoenix Satellite TV, once commented on her. "She is always charming and energetic. She knows how to discover beauty, appreciate beauty and create beauty."

Zhang Lan's masterpiece in the field of painting and art has made her fame two times as much as art circles, friends in her art circles, and even in the corporate world.

No matter how busy she is, she will go to a friend's painting exhibition. She is a loyal fan of Chen Danqing, Liu Xiaodong and other painters.

And collection has become part of Zhang Lan's life. She even believes that "collecting works of art is like a continuation of life".

In talking with reporters, she said that if she was to be an entrepreneur or an artist, she would not hesitate to choose the latter.

She says she likes art better in her bones.

Zhang Lan said she did not like being called "strong woman", but she was willing to be a "strong woman".

Frustration and failure do not exist in her life dictionary, and she is an optimistic sunshine type.

She believes that "Jiangnan" food can be seen in the first class business class and business class of the world in the next ten years, and can be seen in Champs Elysees street, in New York, in Paris, in London and in Tokyo.