Introduction To Basic Introduction To Fashion Design

　　 Design The original intention is to "solve a strategy for a specific goal in the planning process, and then meet certain needs of people."

The design covers a wide range, including social planning, theoretical models, product design and formulation of engineering organization plans. Of course, the design goal embodies the mechanism of human cultural evolution, and is an important means of creating aesthetics.

The design also has "factual elements" and "value elements". The former explains the state of affairs, while the latter expresses them in terms of theory and aesthetics, that is, "good or bad, beauty and ugliness".

Different types Design The types of thinking focused are often different. For example, in engineering design, more emphasis is placed on rational analysis, while in product modeling and industrial design, the overall process is emphasized, and the factors of image thinking need to be applied.

The task of design not only satisfies individual needs, but also requires social, economic, technological, emotional and aesthetic needs. Since there are some contradictions in these needs, the design task itself includes coordination and opposition between various needs. In the renewal of modern design concepts, we must follow the design criterion and consider the numerous "needs".

Design is the first step in material production and cultural creation. It is always mediated by certain cultural forms. For example, using roughly the same construction materials to carry out the design of construction projects, different social cultures will generate different architectural forms. Similar design ideas and different social norms will produce completely different design styles.

Motivation theory of human clothing

Protection theory

When it comes to the function of clothing, the most intuitive thing is its "protection". Protection includes two aspects: "physiological protection" and "psychological protection". "Physiological protection" protects clothing from the cold and prevents foreign objects from being infringed. "Psychological protection" acts as a "expelling evil talisman" to protect people from all kinds of psychological contradictions and obstacles.

It is still controversial that the protection of clothing as the origin of clothing. Because climate adaptation stresses that the birth of clothing is based on human physiological needs. With the evolution of human body, the body hair is gradually degraded, and the changes of climate and temperature directly affect the physiological needs of human beings. Even now, many primitive people living in cold areas still choose simple clothing to protect against cold.

Another meaning of conservation theory is "prevention of insect or external injury". According to this theory, the primitive man wore a strip made of clothing or animal skin around his waist. When he walked, the movement of the strips would drive insects and other wild animals.

At first glance, the protective function of clothing seems simple, but if we observe it, it will be very complicated. Because, since the development of clothing, it has not only become the protection of human beings for the sake of cold protection. With the changes of the times, the significance of protection has gradually been diversified. For example, samurai's armor, footballers' knee pads, pads, protective clothing for swordsmen, even clothes made by firefighters, etc. The protective functions of these garments are gradually improving, reducing danger and injury.

Further deepening the protective function of clothing has another function, which is to prevent "moral hazard". For example, nuns. Clothes & Accessories It is a symbol of internal resistance. The wearer's character is firm and moral standard is severe, and it is also a sign of purity.

Two. Shame theory

In the west, the origin of clothing is usually explained by the story of Adam and Eve in the Bible. The Bible tells us that Adam and Eve were originally naked. But after eating the forbidden fruit of the garden of Eden, they felt ashamed, and covered the body with fig leaves.

The psychological motivation of "shyness" starts from the interdependence between self and others. It is the self psychology formed under all the conditions of propriety. A sense of shyness is not only a matter of "annoying" affecting our own behavior, but also a rejection of "unsatisfactory clothes". This attitude also hinder our showing off on some clothes or wearing some form of clothing with individuals.

However, the theory of shame as the origin theory of human clothing is often criticized, because in some primitive tribes, the removal of clothing is a sign of dignity and ethics.

Three. Decoration theory

If from clothing To distinguish the decorative purpose, we can list the following eight main types:

(1) as a symbol of class symbols: our country has advocated the clothing system since ancient times, and has the reputation of crowning the crown. It also distinguishes classes and maintains common customs by clothing pattern, color and clothing. Clothing plays different roles in different periods, symbolizing identity and status.

(two) as a display of wealth: corrosive decoration is not only related to class, class, occupation, but also a symbol of wealth. The rich subscribe to expensive fabrics, dressed well, and the poor did not even have money to wear. As Sapir emphasized in his theory of "self revelation", individuals achieve the purpose of self affirmation through outward appearance and self attractiveness. Clothing achieves this function.

(three) as a physical self expansion: in short, using clothing to increase the volume of the body makes people feel a sense of expansion. As for the style of clothing, its decoration performance is more outstanding: it is generally divided into "body decoration" and "exterior decoration". "Physical decoration" refers to the modification of body shape, while the "exterior decoration" refers to the decoration of the body including clothes and other ornaments. Clothing also has a tendency to influence the appearance of the human body, such as "increasing" the height of the human body; "enlarging" or "reducing" the volume of the body; using circular decoration to attract attention to the body lines or to pay attention to a part; there will also be "vertical expansion" and "horizontal expansion" in the expansion.

(four) to show the sense of superiority: the purpose of decoration is to show the strength, courage and skill of the wearer. Primitive people symbolize their own martial arts with animal skins and other ornaments; primitive tribes use people's teeth, bones and knife marks to show their achievements in hunting; soldiers will hang medals on their uniforms and show their achievements to people.

(five) to attract the opposite sex: no matter at all times and in all countries, we can see that people take pains to dress the costumes in order to attract the opposite sex.

(six) as a purpose of frightening the enemy, we can see that from the primitive social activities of mankind we can see that decoration has the purpose of intimidating the enemy and winning the victory station. Therefore, many primitive tribes will try to intimidate the enemy by smearing them or wearing special terrorist masks.

(seven) as the purpose of group identity and belief: in some primitive tribes, in order to obtain the identity of the group and express their faith in race belief, they will also blot out or wear symbols that symbolize the race totem, in order to win the respect and mutual trust among the races, and also a kind of sustenance for belief.

(eight) as a symbol of status and status: clothing is the product of social development, and a symbol of the progress of human civilization and culture. It is commonly used to show a person's economic ability and social status. In the primitive society, this identity has already existed. At the same time, the development of clothing has produced a description of human identity: for example, tights, High-heeled shoes Dress and so on, are enough to show that the wearer does not have to work. In the * * organs, professional organizations and army, clothing shows the superiority of leadership and leadership, showing certain authority. To sum up, although there are three theories of human clothing motivation, human clothing has formed distinct systems and characteristics, and also produces different motivations according to individual needs. Therefore, "motivation and demand" are closely related to clothing.