2011 Where Does The Men'S Clothing Go In Spring And Summer?

"Returning to its true colors"

It looks like Ma Su is catching up with the best time.

The young man who had just worked for two years got a chance to watch the men's wear week in Milan.

He is currently the largest fashion media group in China, and more than half of Chinese fashion editors who appear on major fashion week every year are from this group.

In addition to the brand he invited, Ma Su also held a bunch of other brand invitation cards. Chinese fashion editors are now very much concerned by brands. Sitting in the first row is nothing new. If the doorway or turn of the first row is counted.

The style of each fashion week is almost the same, except that the brand is not rich like women's wear week.

Take Milan as an example, in the four day cycle, Milan is full of shows or static exhibitions held by various brands.

The geographical heart of Milan is the bishop Cathedral of Duomo. The church is built into the grand square of the Vitorio ermanle II corridor, which is now a luxury shopping center, and a bronze statue of Emmanuel S. The huge electronic screen is erected, and the constantly changing show shows the real man's overpass.

It takes the deep blue sky as the bottom, the spire of Gothic church as the contrast, the coarse male face of the group flying around pigeons, and two times a year, the picture has already had the place.

From the center of the Cathedral Square of Duomo bishop, there are a series of main roads extending to several old gates, then continuing to the suburbs and canals. There are no fixed bases in the ancient buildings hidden on the sides of these roads.

Another pleasure of fashion editor is to find the venue through the shuttle, Ma Su's first fashion week experience, all kinds of surprises or unexpected happens on the sidelines.

There are actually some buses between the venues, but the stay time is very short, most of them wear super high.

"Watching shows is not a simple thing."

SuzyMenkes said that the most famous fashion editor in the world was watching the computer while taking notes.

Ma Su is very impressed. He needs to find the most representative design of the brand at the end of every issue. It's not easy.

Wu Yue, a colleague who has been running for 5 years, seems to be very stylized, but sometimes he will review himself and integrate himself into the system of Paris men's clothing week in Milan. It seems to imply complete assimilation of aesthetics and values, and lose the base of thinking. No matter how you comment, the tide is in the hands of a few designers.

Unfortunately, there are so many people who go to pilgrimage with their eyes closed, and few are aware of this.