The Youngest Designer Of Golden Summit In China -- Wu Xuekai Thirty-Five

In 2009, Sina had exclusive interview with Wu Xuekai, director of China Fashion Designers Association.

Shanghai has a good creative environment. Designers have style but not follow blindly.

Moderator: I am very grateful to Wu Xuekai for accepting today's exclusive interview with our Sina women's channel.

What do you think of the great environment for domestic design companies?

Wu Xuekai: in fact, the whole Chinese design company has ushered in a very good historical opportunity.

First, the whole business environment and social needs are developing towards design and creativity. The whole social needs are changing, and people's new lifestyles are changing. At this time, creativity and design have become the necessary choice for industrialized enterprises, or for some commercial enterprises.

In terms of China's entire textile and garment creative industry, I think the potential is even greater.

We look at the international environment as a whole. China has unique advantages and industrial foundation, and not only has the power of excellent new growth and creativity.

At the same time, there are textile and accessories, and related industries are very complete.

Such an atmosphere has spawned the development and growth of the creative industry.

Attracting some high cost countries in Europe and America to pfer their industrial designs to China, so the whole Chinese design studio and designers will believe that I will usher in a new development opportunity in the future.

Moderator: before you talk about the domestic environment, the following specific to the small area of Shanghai.

You have also been developing. Would you like to talk about the development of Shanghai's design industry?

Wu Xuekai: the development of Shanghai's design industry is excellent. It's the largest city in China. Therefore, talents or cultural diversity will attract many people.

Walking to the streets of Shanghai, we found many inspirations and inspirations anytime and anywhere.

For example, today's Mingshi street is also the same. Creative space like this is everywhere in Shanghai.

Whenever and wherever we can think of the space with historical sites, some environment and atmosphere will bring us a lot of ideas.

At the same time, the whole business environment in Shanghai has also spawned creative industries.

My own feeling is that what the designers in Shanghai do is closer to the trend of internationalization. The unique style and feelings may be very different from those of Beijing and Guangzhou.

The personal brand, including the creativity of Shanghai designers, has a distinct personal style. It does not blindly follow a foreign brand, or a trend. They try to show their true side.

So the creative environment in Shanghai is very good.

Moderator: now the Shanghai municipal government attaches great importance to the design of creative industries.

According to your understanding, will the Shanghai municipal government introduce a supportive policy to support the development of this area?

Wu Xuekai: the whole creative industry in Shanghai, first, the government promotes the Creative Industry Park, so that some creative companies and some new ideas companies can get inspiration in the new space.

In my personal case, in the 08 years, the government also gave us a very good policy. We were awarded the title of original design and entrepreneur, and also gave us some funds, not only spiritual support, but also material support and encouragement.

You must have a social nature. Your creativity, your design, can bring some changes to your industry, not a change of your own.

For example, if we make a brand, our company designers are not only making their own brand, but also serving all the listed companies.

The value of the creative industry is of greater value, and the government has better support for it.

Take root in Shanghai and create an independent brand

Moderator: I see your current position is the director of Shanghai (standard top) Garments Co., Ltd.

What is the size of your company now?

Wu Xuekai: our current scale in Shanghai, according to the number of people should have 60 people, in Beijing's studio about 40 people, the entire company about 100 people.

Host: have you ever thought about opening a new studio in Guangzhou or anywhere else?

Wu Xuekai: this idea has existed before, but we must choose the right time and cooperative partners to have such an opportunity.

Host: what kind of design services are your company currently engaged in?

Wu Xuekai: at present, the company mainly does three things. The first aspect is to carry out the whole enterprise design for many brand enterprises at home and abroad, until the service of the terminal industry.

Every year, there are about ten brands at home and abroad.

Second jobs, we are also engaged in ODM work, and many enterprises look at our clothes, for example, we need one thousand pieces, two thousand pieces for them, and we can help them design and produce later. This piece is not bad. We strive to be able to provide very high quality products to Chinese Enterprises and foreign enterprises in this industry.

The third piece is our own brand. It has just been established for over a year, and it has been sold in the market.

Host: which brand do you buy from your own brand now?

Wu Xuekai: in some shopping malls, such as the Orient in Shanghai.

Host: is it only available in Shanghai?

Wu Xuekai: for the time being, the development of a brand must be in the form of funds or all aspects of planning, and it will develop faster and faster. Brands need to be raised like children.

The trend of spring and summer clothing in 2010 will be more feminine and sexy.

Host: I know you have also participated in many international fashion week and have won the prize.

What do you think of the international designers and the entry of some Chinese designs?

Wu Xuekai: when we went abroad, we all had a very low degree of recognition in China, because we didn't know if China had any design, because China is a processing country and an industrial country with a lot of processing capacity.

In recent years, when we go abroad, we will find great changes.

One is that China's exports are more and more creative and designed. Chinese designers, in other words, have found Chinese brands through a fashion of Paris fashion week, Milan fashion week, including New York fashion week. Indeed, Chinese designers have different ideas and have their own ideas and personality.

In September, he went to Paris, where he stayed for more than 20 days, and received all kinds of hospitality. From the reception point of view, we can see that they attach great importance to China.

They feel that the potential and market space of China's future creativity is unlimited in their minds.

So China's design and creativity, I think, will bring a lot of impact and imagination to them.

This year, there is also a designer who first went to the old Buddha's mall. The power of Chinese design and originality has indeed been recognized by the international community.

Host: actually, in 2008, you made a design with the theme of 39 degrees north latitude and the Olympic Games.

Next year is Shanghai's World Expo. Have you ever thought of designing with the theme of World Expo?

Wu Xuekai: Yes, next year, World Expo will definitely make such a press conference. It should be a combination of Chinese culture, the times and the fashion.

I think the Expo will surely attract tourists from all over the world and participate in the audience.

At this time, if we have the opportunity to express our Chinese culture in fashion, and show our creativity in China with fashion, I think it is a very good thing.

So I think we should make such a release in May next year.

Moderator: front also talked about fashion, I would like to ask you how to understand fashion?

What do you think of fashion?

Wu Xuekai: fashion is a feeling of pleasure, a feeling.

My own understanding of fashion may be the feeling of design.

Fashion gives people a sense of excitement at that moment. Sometimes we go to the streets and see a girl who can't help but see more.

Fashion is to create a unique language, an external embodiment of inner spirit, which I think is fashionable in fashion.

Of course, there are many. We can talk about it from the big fashion, including people's health, including the social level, which may be a concept and idea.

Speaking of clothing, I think it is more pleasant to move.

Host: can you give us a forecast of the trend of fashion in spring and summer next year?

Wu Xuekai: the trend of clothing and summer in the next year will be more feminine. The whole style will add some fashionable elements to leisure.

It is not very serious to pursue absolute fashion, more leisure and relaxation.

And there are some sexy elements, such as lace, silk, and more sexy elements.

For example, we can see the wide shoulder pads, compared with the style of 80s, will feel more exquisite, not so publicity, the whole shape will be more relaxed.

Host: what about color and collocation?

Wu Xuekai: collocation will be relatively rich, at present, pay more attention to the sense of hierarchy.

The whole trouser shape will be more popular in the countryside, and the feeling of the wide and the modern is called the farmer's trousers.

The color will be fresh, elegant, white, beige, with some pink coloured lines.

Of course, there will be less color in the past spring and summer, that is, black, and black is also the main color for spring and summer next year.

Plan to create two brands in five years. Designers should learn to share with others.

Host: can you tell us about your next work plan?

Wu Xuekai: our goal is to first introduce our own design company to some foreign Japanese companies, including me 28, to visit one of the largest Japanese design companies in Japan, hoping to cooperate with the Japanese or overseas well-known enterprises in Italy.

In making production design for others, I also hope to use five years to become a better quality international garment supplier.

In addition, in my own brand, I also hope to create two brands in five years, one is a more popular clothing brand, one is a brand with designer style.

Moderator: as a senior, can you give some suggestions to some new designers or people who aspire to design and development?

Wu Xuekai: the older generation can't talk about it. The suggestion is not enough. It's just one of my feelings.

The first is to do fashion design and creative work. I think the first is to stick to it.

To do this industry, you need to have different knowledge structure, enrich your creativity, enrich your knowledge and enrich your experience, so that you can make creative clothing and career better, insist on it, and keep learning while persisting.

In addition, we should learn to share with others in this process, because business is what everyone does, cooperation and sharing are very important.

This kind of persistence and cooperation can achieve one person.

Moderator: I asked a more layman, then the design must draw.

Is there anyone who has the basis of painting to turn to the design industry and be more handy?

Wu Xuekai: in fact, the design itself is a modeling industry. When it comes to design and modeling, clothing also talks about modeling and plastic arts. If the person has some foundation of painting or has good painting ability, he will understand that clothing may be easier.

Because the clothing itself creates a space on the plane, and also needs three-dimensional objects. It requires you to have some imagination and some art skills.

But there are also some people who do not possess, or are not very strong artistic skills, but can do it. They can do better in real space, and there are many such designers.