Jingwei China Zhang Ying: Group Buying Website Should Pay Attention To Operation And Less Capital.

It is pointed out that there is a bubble in the Internet industry.

Zhang Ying first questioned the growing strategy of some group buying websites. He thought that group buying was far from being a common consumption habit.

And how many group buying users and their activity are the key factors to decide whether the business mode can run at high speed.

The more money to enter, the key is how to attract large numbers of new users and cultivate their consumption habits.

"Good steel should be used on the blade.

Now, many group buying and self built logistics are becoming more and more important. Will its future be electricity supplier mode or advertising promotion platform?

Think clearly! "

Subsequently, Zhang Ying learned from his own situation that the group buying website needs more efforts in terms of operational indicators, rather than just fighting for capital.

Zhang Ying said that the group buying industry has already competed in the white hot stage at the capital level, but the real marketing links are not fierce. For example, to win new members, click to get channels, order conversion rate, member activity and so on.

"From my understanding of the actual situation, the optimization space is not a little bit, but five times, ten times or even dozens of times to enhance efficiency."

Zhang Ying thinks that companies that can run long distances are sure to spell details.

In this regard, most netizens agree with it, and some netizens have pointed out that Zhang Ying's point of view is a pain in the group buying website, which should be taken seriously.

It is worth noting that this is the second time that Zhang Ying has made a statement on the development of the group buying website. He believed that the electricity supplier or group buying should work hard to cope with the changes.

"With the current electricity supplier and group buying, you can't take N city and do N street sign ads to speak, to take the total number of users, new users and old customers active degree to speak."

Zhang Ying also used the Hongkong spring film Yip Chun's analogy to make a metaphor. "Like the film ye asked, his opponent's style is no longer powerful enough to stop his dismantling attack."

This is the internal strength, not the flower gun.

From the three stages of Wing Chun's boxing, from the perspective of depth to depth, Zhang Ying likened that the "little idea" of the electricity supplier or group buying is the channel to acquire new customers.

It is reported that a company official who does not wish to be named said that Zhang Ying's viewpoint is of reference significance. "At present, the whole industry is too impetuous.

There is also a spokesman for an electricity supplier, said: "enterprises are currently growing stage, there is no capital for large-scale television advertising, but the company's operation method coincides with Zhang Ying's view, is actively seeking to increase customer promotion channels, the effect is basically satisfied."