Hai Fei Crane Children'S Clothing 2011 Autumn Winter New Product Conference Held

In May 10th, Anhui's first independent children's clothing brand "Hai Fei he" held a new press conference called "take-off flying Hai Fei crane 2011 autumn and winter" in Wuhu.

Ai Shanjia, chairman of Hai Fei crane, said that after more than two years of development, Hai Fei he brand children's clothing has completed the layout of the main domestic market. This year is the key year for the development of Hai Fei crane brand, and is expected to become the starting point of the flying brand.

As a famous brand garment enterprise supported by the government of Sun Village, a famous town in China's export garment manufacturing industry,

In addition to completing the layout of the domestic market, Hai Fei crane brand children's clothing has gradually accumulated overseas market resources. At present, Hai Fei crane children's clothing products have been exported to Russia, Turkmenistan, Uzbekistan and other markets.

In 2011, Hai Fei crane will further highlight its brand connotation. This year's product design will base its brand design on the perfect combination of French traditional aristocratic style and South Korea's classic campus style. The design style pays more attention to the growth of children and the interpretation of noble temperament, and enables children to feel the supremacy of French aristocracy while enjoying the greatest care.

Wang Jinfu, general manager of Hai Fei crane, said that compared with the past, the 2011 New autumn and winter products were more focused on this issue.

Wang Jinfu said, at present, in the domestic children's wear market, most of the children's clothing is on the market, especially the big children's clothing.

The development potential of children's clothing in China will be an unlimited economic growth industry, and the brand children's clothing route will also be the inevitable trend of Chinese children's clothing development.

In this season's conference, Hai Fei crane again emphasized its product positioning, focusing on the development of the three basic series of elegant classics, college life and fashionable beauty.

Wang Jin Fu said, "this is also true.

From the aspect of fabric design, this season's main campus clothing focuses more on function, comfort, environmental protection and technology, such as nano material, soy fiber functional fabric, etc.

Wang Jin Fu said, "this is intended to achieve the vision of the company's product quality: let the children get the best care."

Wang Jinfu said that with the rapid development of the information age, children's consumers are no longer the "only mud playing era".

"Now children are very young, they have begun to accept new things in all aspects. Their thinking and behavior are also more inclined to be independent. Clothing is not only a warm function. Every child has his own subjective meaning and understanding of beauty.

Over the past two years, in the brand story of Hai Fei he mentioned that Hai Fei crane wanted to become an excellent national brand in children's clothing. In order to achieve this goal better, Wang Jinfu believed that in 2011, Hai Fei he's children's clothing must be decorated according to the company's overall image, and plans to deploy sixth media advertisements in the exclusive store to enhance the product image and shopping environment.

In addition, in terms of innovation management, the company will adopt the ERP sales management system and ERP financial management system this year to enhance the company's marketing management level, enhance the ability of data analysis and order processing, so as to achieve the goal of prompt response and timely processing, which is estimated at 50-80 yuan.

{page_break}

With the continuous improvement of people's consumption level, the consumption concept of children's clothing market is constantly updated. The new brand image and shopping environment will greatly affect consumers' shopping psychology.

From the constant innovation and reform of major shopping malls, we can see that in the future, besides the product itself, product grades, shopping environment and innovation management will also exert important influence on product sales.

In the view of AI Shan, Hai Fei crane's next step is to adapt to this change.