WTO Enters "Australia Wool World"
Recently, Shanghai World Trade mall and
Australia
The wool development company (AWI) launched a 10 day "wonderful journey into the Australian wool world".
The theme of this cooperation is "full contact of wool industry chain". It is the first handshake between AWI and Shanghai World Trade mall in Australia.
With their respective influence and rich resources in the industry, Shanghai World Trade mall and AWI jointly invited to the domestic well-known.
Clothing brand
More than a dozen people from enterprises, wool production enterprises, industry experts and scholars went to Australia for communication.
In the event of "entering the wool world of Australia", the Shanghai World Trade Center investigation group took part in a series of activities, including visiting AWI headquarters to understand the new planning and new process of its global business such as innovative products and marketing of wool, and participating in the colorful activities of Shanghai, Sydney, Armidale, Melbourne, Keelung and other places carefully arranged by AWI; and participating in the two major events of the Australian Fashion Week and the Australian Wool Fashion Awards.
New England
The area's ranch is closely related to the famous Merino sheep. It visits the most authoritative wool detection agency, -AWTA (Australia wool detection Bureau), to thoroughly understand the heavy detection from ranch to auction, and to enter the world's largest wool auction center, close to the wool auction process.
This trip has strengthened the exchanges between the two sides, allowing domestic enterprises to have a comprehensive and new understanding and understanding of the entire wool industry including Australian pastures, testing, auction, wool quality, product innovation, market vision and so on.
Shanghai World Trade mall buyer line project has been held for 3 years since 2008.
In the past 3 years, the Shanghai World Trade Center has held 20 "buyers' activities", extending its destination from Japan to Japan and Korea.
In 2011, Shanghai World Trade mall will cooperate with more authoritative industry organizations to plan more new destinations and themes.
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