Anta And B2C Shoe Store Jointly Force The Online Shopping Market

May 19th, recently, China's leading footwear

As the most famous sports brand in Fujian Province, Anta is working with the largest footwear online "outlets" in Fujian, and is also the first electric shoe store in the city.

The shoe store has been committed to providing the highest cost performance brand shoes for young consumers to meet customers' demand for premium brand shoes.

For the full entry of Anta, CEO Xu Songmao, a shoe store, said, "Anta's sports shoes belong to the middle end positioning, which is suitable for college students and young white-collar workers to buy.

We can buy Anta shoes at one hundred or two hundred yuan in the 3-7 fold price system of our shoe store.

It is understood that the 18 day is the traditional membership day of the shoe store. During this event, Anta products were launched grandly, giving preferential activities. The gold class members can enjoy 60 percent off, silver class members enjoy 55% off, copper grade members 50 percent off, so that the old customers can enjoy Anta's super value at the first time.

"Anta has built an electronic commerce system, and the shoe store will cooperate with Anta to achieve a good connection between them and maintain the continuity of cooperation."

Xu Songmao said that the business model of the famous shoe store is "Internet outlets", and the main products of the famous brand store have solved the conflict between online retail and offline shop, and can provide excellent quality shoes for customers and friends.

He believes that the value of the shoe store is to create value for Brand Company and customers and friends.

The win win concept and good performance of the shoe store has been recognized by many Brand Company such as Lining, Kappa and BELLE. Not only has it obtained official authorization from several Brand Company, but also has been awarded the "best growth Award" of Lining's 2010 year business partner.

The relevant industry analysts believe that with the explosive growth of the scale of the online retail market, the major brands began to attach importance to the construction of online channels.

The future e-commerce channel will become the main selling channel parallel to offline channels.

From the initial attempt of Taobao mall, to build e-commerce system, and then to enter the shoe store in a comprehensive way, Anta's e-commerce roadmap gradually surfaced.

Since its launch in 08 years, the shoe store has been favored by consumers with its focus on shoe products and low price sales of genuine brand shoes, and has maintained rapid development. In 2010, the annual sales volume of its shoe base reached 120 million yuan, and was selected for the list of "30 strong Chinese B2C online retailers in 2010".

The shoe store is officially working with Anta, which is another move of the shoe store.

On the one hand, with the rapid growth of online shoppers and the online selling market, through close cooperation with the famous shoe store, Anta can further expand the online retail channel and accelerate the expansion of market share. On the other hand, the entry of famous brands such as Anta will greatly enrich the product line of the famous shoe store, provide consumers with more choices of different prices and shoes, provide better shopping experience, and truly achieve the three win win among the famous shoe store, Anta and online shopping consumers.