Versace Will Launch The First Batch Of Advanced Children's Wear Series This Summer.

2011/5/19 11:48:00 70

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Versace Senior Children's Wear Brand Structure

Versace is about to launch its first senior children's wear series this summer.

Advanced children's wear series "Young Versace" {page_break}

Target group of children born to 12 years old boys and girls

"This series of high-end, colorful, colorful, based on the classic design of the brand, plus a little rock and roll style." Versace CEO Gian Giacomo Ferraris said. The classic image of the Versace design is the Greek pattern and the Medusa logo, which will be reinterpreted in this series, and some interesting prints will be added to the natural fabric.

Add a little rock and roll style to the classic design of the brand.

The company hopes that Children's wear The series can achieve 200 retailers in five years, with wholesale sales reaching 30 million euros ($43 million). Young Versace series will also be sold together with adult wear in existing stores. Of course, the company also hopes to set up its own direct store. {page_break}

This series of high-end, gorgeous, colorful.

Ferraris is described in the "complement" series. Young Versace Series, because it makes Brand structure More complete, and this series will also be completely domestically produced. "Donatella Versace is quite supportive of this series of creations, and also helps us behind this project. We have the most advanced technology platform and supply chain, and the company will do better in core work."

Versace will start children's wear series

Last year, Versace sales reached 290 million euros (US $390 million), an increase of 9.1% compared with 268 million euros (US $370 million) in 2009.