Baofeng Fashion Joined Hands With NBA China &Nbsp, Launching NBA Theme Slippers In China.

May 18, 2011, Hongkong - Hongkong

NBA theme slippers, indoor slippers and sandals products are sold to adults and children.

Mr. Chen Qingwei, executive director and executive director of Baofeng fashion, said: "NBA is recognized as one of the most passionate and most concerned sports alliances in the world.

We are very excited to cooperate with NBA China and work together to launch a series of NBA theme leisure footwear products.

It is believed that this cooperation will further expand Baofeng's product portfolio and explore more consumers in the expanding NBA fans camp to help us achieve sustained growth.

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Mr. NBA, chief operating officer of China, said: "Baofeng fashion has strong strength in China. The first launch of NBA theme slippers, indoor slippers and sandals products will provide our fans with more opportunities to express their love for NBA.

About Baofeng Fashion International Holdings Limited

Baofeng Fashion International Holdings Limited is the leading supplier of slippers and brand slippers in China.

According to the Frost& Sullivan report, the group is China's largest supplier of slippers in terms of revenue, output and sales volume.

The group is also China's largest supplier of slippers, according to its domestic sales revenue of its own brand slippers.

Baofeng fashion mainly produces slippers for OEM customers, designs and makes Baoren brand and Baofeng brand slippers, and also provides a small number of shoes and accessories products of Baoren brand non slippers, so as to supplement its product mix and increase revenue sources.

In 2010, the group was selected as a licensed slipper manufacturer and footwear retailer for World Expo products in Shanghai.

About NBA

Founded in 1946, NBA is a global sports and entertainment brand. There are 30 teams in the United States and Canada.

In the 2008-09 season, NBA broadcasts NBA events in 215 countries and regions in 41 languages.

And the joining of 83 international players from 36 countries and regions also fully embodies the international influence of the league.

The authorized products of NBA are now available in more than 10 stores in 100 countries and 6 continents.

NBA.com hits more than 26 million times a day, with more than 50% of its hits coming from outside North America.

NBA China was founded in January 2008 and is responsible for NBA related business in China, Hong Kong, Macao and Taiwan.

NBA's cooperation and communication with Chinese basketball originated from decades ago, for example, in 1985, the first time the Chinese national team was invited to compete in the United States.

At present, NBA has allied with 51 Chinese television and digital media, including CCTV, which has worked with NBA for more than 20 years.

In China, NBA has hosted hundreds of basketball activities for fans and has established a market partnership with many local and international enterprises. At the same time, NBA is also committed to promoting community development in China.

NBA set up an office in Hongkong in 1992, and now has more than 100 employees in four offices in Greater China.

NBA Chinese official website (NBA.com/China) currently has the highest click rate single sports websites in China.

In China, 300 million people like basketball, and the more 500 kinds of NBA products can be purchased at NBA store in China.

In 2004, NBA became the first American professional sports leagues to hold events in China (NBA China). Since then, it has come to China again in 2007 and 2008, and has launched another round of NBA frenzy.

In 2009, the NBA Taipei and Beijing races were held respectively.