Aline Alai Fashion Autumn Winter 2010 Spring Summer Hot New Product Signing

Nanjing Jiuli's aline Alai women's wear brand was founded in 1996. Nanjing Jiuli Clothing Development Co., Ltd. is located in Nanjing, the main city of Yangtze River Delta, specializing in design, production and sales Women's clothing 。 Alai women's wear From the beginning, the brand has won the favor of customers with its dignified, elegant and unique style, and is unique in women's wear brands.

About customer groups

The customer group of Alai women's clothing is 28-38 years old, which extends to 45 years old; The white-collar women with better education are mature, independent and intellectual. Their occupations are mainly civil servants, teachers, doctors, bank staff and white-collar workers in companies.

About brand style

The style of Alai women's wear is professional + Leisure + elegant, with a sense of design, focusing on integrity and wearability. Alai women's dress is based on black, white, gray and Maca, which expresses the elegant aesthetic characteristics of intellectual women. It also integrates red, yellow, blue, green and flower colors according to the seasonal popular colors to show the blooming and colorful of mature women such as flowers in midsummer.

About product types

Alai products are good at windbreaker, small suit, dress, overcoat and trousers for a long time. They not only pay attention to the main style (running volume), but also pay attention to the visual effect of the whole plate after matching (color and complete set), so as to achieve the maximum combination of sales effect and brand effect.

about marketing strategy

China's largest clothing market is not luxury goods, but in a large number of second tier and second tier cities and even county towns. We pay close attention to this large number of customers, and through the business policy of "catching up with fashion, excellent design and exquisite workmanship", our customers can enjoy fashionable and elegant consumption“ ? "Medium noodles and accessories, low price" ? Make our customers affordable.

About product price

The market price orientation of Alai products is: Spring 98 yuan - 798 yuan; Summer 68-698 yuan; 128-858 yuan in autumn; Winter 198-2988 yuan.

About sales channels

In terms of sales channels, we introduce the brand chain management strategy of combining direct marketing and franchise, and always maintain the golden ratio of direct marketing and franchise, so as to achieve positive and stable market development goals.

The direct sales department is mainly sold in shopping malls in major cities. The shopping malls that have entered are Nanjing central shopping mall series, Golden Eagle International Series, Huadi (eight hundred partners) series, Shandong Liqun shopping mall series, Wanda shopping mall series, Nantong Wenfeng department store, Suzhou people's shopping mall, Tianjin Quanye shopping mall, Nanchang 100 department store, Hefei 100 department store.

Franchised stores are the main franchised stores in Jiangsu (Yangzhou, Wuxi, Changzhou, Suzhou, Zhangjiagang, Huai'an, Yancheng, Xuzhou, Lianyungang), Anhui (Maanshan, Wuhu, Bengbu, Lu'an, Fuyang), Shandong (Qingdao, Jimo, Dongying, Zibo, Jining, Weifang) and Zhejiang, Jiangxi, Hunan, Hebei and Henan provinces and regions.