Chen Xiao'S Catch

Recently, Gome is in the forefront again, and Chen Xiao has once again become the center of the whirlpool of public opinion. Chen Xiao exposed three fatal secrets of Gome, which can be said to be hidden rules. First, yes supplier For example, Gome charges the highest fee; Second, from the headquarters to the counter, each link charges suppliers, including a large number of gray charges; Third, even Haier and Siemens can only get 55 yuan from GOME for every 100 yuan they sell. And the most vulnerable small household appliance enterprises return capital Take less, SHUAIKANG can only get 25 yuan back from GOME for every 100 yuan sold.

Chen Xiao also said that the good days of electric appliance chain are coming to an end, because the store business model has become a "high price" store that both consumers and suppliers want to get rid of. His holdings of Gome shares will soon be sold, because Gome's price of stock It is impossible to rise again. From the hot stocks gathered by institutions to the concentration camp of retail investors, Gome shares have no future in investment value.

After the news came out, Chen Xiao quickly said through microblog that this was not his intention. He was originally a shareholder of Gome and had deep feelings for Gome. The reporter who wrote the news later clarified that he talked about these things when he chatted with Chen Xiao, and it was not Chen Xiao's intention to expose some inside information of Gome to the media. The reporter took all the mistakes on himself, saying that he had violated the principle of good faith.

No matter who is responsible, right and wrong, it really makes people feel sad. Chen Xiao's remarks remind people of Chen Xiao's "fish die net can't be broken" in the internal dispute between the United States and the United States. Different from the last time, Chen Xiao's remarks sound a little bit "fished out".

The Gome dispute is an internal struggle between Gome's major shareholders and Gome's management. Although the battle is lively, it is a fraternal dispute after all, and it is still a family after all. After Chen Xiao quit, Chen Xiao no longer holds any administrative position in Gome. Chen Xiao's identity immediately changed from a member of his family to an outsider. His brothers quarreled and he was still a family. There was nothing to worry about. Even if he said anything too much, the outsider would just laugh. The nature of outsiders' evaluation of themselves is different. The evaluation may be right or distorted. However, for the parties concerned, as long as they say something bad, there is always the suspicion of "defamation". In addition, Chen Xiaoyuan was originally in charge of Gome, and any comments he made on Gome, in the context that he was regarded as "defeated" by others, always had a meaning of "crossing the river and demolishing the bridge".

In this public opinion event, no matter how Chen Xiao excused himself, he still could not get rid of the suspicion of deliberately doing it.

First of all, he should be clear that he is dealing with a reporter, who has a good personal relationship with himself for a long time, but he should pay attention to his words and deeds. In the face of such a reporter's "no cover up", it will only make people feel that Chen Xiao is not professional, or that he has some kind of intentional suspicion. There is a saying on the Internet that he is "scolding the cook when he is full". During the dispute between Gome and Gome, facing the same reporter, he said that "the net will not be broken if the fish is dead". As a result, Gome's major shareholders have turned against him. This time, people can't help but feel that Chen Xiaoyao and Gome will "fish in the net" with Gome.

Secondly, Chen Xiao should pay attention to maintain the relationship with Gome. After all, he is still a shareholder of Gome and there is no need to make it so embarrassing. When Gome announced Gome's performance in 2010, Zhang Dazhong, the new chairman of Gome's board of directors, once commented on his relationship with Huang Guangyu (column) and Chen Xiao: "it's very predestined that Gome has produced three chairman of the board of directors, the first is Mr. Huang, the second is Mr. Chen, and the third is Mr. Zhang. The three of us are very familiar partners in the home appliance market, And later friends. " If Gome is so generous, Chen Xiao should also be broad-minded and should not comment on Gome's mistakes, otherwise it will make outsiders feel like "villains".

Finally, Chen Xiao is regarded as the most trustworthy person by the Huang family after Huang Guangyu's accident, so he should take into account his feelings with the Huang family. Yongle was acquired by Gome, and Chen Xiaocheng was Huang Guangyu's subordinate. Various stories about how Huang Guangyu sympathized with this subordinate spread widely, and these stories were finally confirmed by the Huang family. Even after Chen Xiao left Gome, the "Mount" he took was still the black Maybach given to him by Huang Guangyu. Huang Guangyu's "domineering" image is far from his treatment of Chen Xiao. It can be seen that the Huang family's treatment of Chen Xiao is "not thin". Even though there is a lot of unhappiness between the two sides, it is still easy to get together and disperse. Even if he leaves Gome and is still regarded as a friend by Gome, should Chen Xiao take into account his feelings with the Huang family, There is no need to say such hurtful words.

Lang Lang, a reporter involved, thinks that this incident has given Chen Xiao a chance to speak, because during the Chen Huang dispute, many words could not be said, and Chen Xiao was often misunderstood by the outside world. But judging from the effect of this speech, Chen Xiao's speech did not win applause. Perhaps the world, in addition to their own truth, there are feelings more valued by the world.