Spring Enterprises Expand Outside To Aggravate &Nbsp; Shishi "Rush To Catch Up" To Grab Resources

Recently, Anta President Zheng Jie revealed to the media in Chengdu sports Expo. Anta The production will be transferred to areas with lower cost. In May 17th, PEAK sports public relations manager Hou Lidong announced in a high-profile manner. Peak We have planned to build a factory in Jiangxi to cope with the problem of rising prices of raw materials, thereby reducing the cost of labor.

It is understood that the Quanzhou area Shoes and clothing enterprises Frequent expansion, the momentum has triggered a "chain reaction", Shishi part of the enterprises are also unable to bear some pressure, trying to "bend overtaking". Insiders said that this year's market competition is particularly fierce, which has increased the speed of "enclosure". In March this year, Wang Wenjun, the president of the city children's wear industry association, led a delegation to Suzhou, Anhui, and reached an agreement with the local economic development zone on the construction of children's wear Industrial Park project. It is reported that the total investment of Suzhou children's wear Industrial Park project is RMB 4 billion yuan, and the Shishi children's wear industry association will enter more than 100 enterprises in the children's wear Industrial Park. The items include children's garments, washing and so on.

According to the survey, it is not only the children's clothing industry's frequent actions, but many enterprises in the clothing industry chain have had similar ideas. But most entrepreneurs take into account the deep market operation foundation, the accumulation of industrial resources, and the good prospects for development. According to the correlation analysis, there is another important reason for expanding the industry beyond the central and western regions in order to save costs, that is, to expand the market. Entrepreneurs reveal that most of the domestic brands now have 60% share from the three or four line market. Once these customers are out of the market, these enterprises will be dealt a fatal blow.