American Fashion Fashion: Pragmatism Aesthetics Spreads All Over The World.

American fashion, once despised by the top fashion industry, is comfortable and decent.

Unlike Paris and Milan, London has led the fashion industry.

New York is heading for another extreme.

New York fashion week has never been the focus of media attention.

In the eyes of some professionals, it is more like "product order meeting".

The clothes it released are really suitable for wearing.

American fashion circles have publicly demanded that London, Milan and Paris fashion week be postponed for a week, because they confessed that they had been "living under the shadow of Italy and French fashion."

The concept of "American fashion" was only a vague concept in the first half of the twentieth Century. At that time, people liked to talk about Paris's haute couture, especially in the upper class of the United States.

At that time, the ladies in the United States only glanced at their designs in a cold way. Then they talked with rapture about the best items from Paris. For them, only Paris goods were the guarantee of elegance.

Thus, the "beauty knife" in the American lady's pocket crossed the sea and reached Napoleon's hometown.

No matter how brilliant the American economy is, the United States is always regarded as a political escaper, a religious traitor, and a club of vulgar rich businessmen. It has no deep cultural details and proudly art, of course, including clothing design.

However, American fashion has not curled up in the shadow of Europe for too long.

With the end of World War II, the French high fashion also ended its glorious painting yesterday. People are busy licking the wounds of war and have no time to consider luxury goods.

In addition, with the development of the economy, the values of the western world are becoming more pragmatic. The requirements for clothing are becoming more practical and functional. The spirit of the United States coincides with this spirit of the times.

The trend of the United States started with "practicality".

From the history of the development of men's suits, there are several classic tailoring models, one of which is "cloth bag".

At the end of the nineteenth Century, Sack was popular in the United States. It was a lightweight, short waist suit.

For now, this edition is of no value: no structure or fit, neither shoulder pads, waist folds nor waist lines, just like a cloth pocket hanging on the shoulders.

At that time, people gave the clothing a nickname "good body grave".

However, this is the first batch of tailored men's tailoring styles in the history of clothing. The original intention of the design is to make everyone wear them.

Matching the hypertrophy trunk, this design usually has an excepted wide cuff and a pair of trousers of the same style. Some people joked that wearing such a suit looks like a moving garbage bin from behind.

During World War II, this suit flowed into the middle aged men's market around the world, which made the men in 1950s look like square pockets.

However, if you want to look uncharacteristic and unnoticed, you can choose this tailored suit.

CIA or FBI agents in American movies usually wear this kind of clothing, and the advantage of this garment is that they can disappear quickly in the crowd.

On the contrary, wearing a well tailored Zegna or TomFord, the "007" that is provoked everywhere is only a fictional character, and the real detective can not be like this.

Mention the American fashion, not to mention the three designers of Ralph Lauren, Calvin Klein and Donna Karen.

Since 1960s, they have successfully created a new image of fashion.

Ralph Lauren is known as the cowboy of the American fashion world. He admired the tough guy in the novels of the American West. He likes to design things like kid's coats, jeans and leather boots. This is a typical tough guy's clothes.

He pformed the tradition into a new fashion.

Of course, his catalogues are not only those listed above, but also include elegant women's wear, Western sportswear and English country gowns.

He was most widely welcomed by extensive design.

But Ralph's explanation is a little different. "I just want to do what I like.

I don't like fashionable clothes at all. I only like clothes that never seem to be out of fashion. "

Similar to Ralph Lauren's idea is Calvin Klein, who designed women's clothing in 1970s with men's wear as his copy. His design was full of masculine trousers, and the sporty jacket with single Lapel Lapel was popular among consumers.

In 1980s, he designed body fitted jeans, T-shirt dress and trousers suit, all of which implied that the definition of fashion is no longer "what to wear" but "how to wear".

In 1990s, he turned the Japanese forward.

Another American designer is Donna Karen, who has successfully captured the hearts of American women.

American women are more unfettered than traditional women in the continent. Their economic independence has gained more confidence for them.

They are bright, frank and straightforward; they are brave, willing to try, willing to take risks, and they love sports and outdoor activities.

In the fast pace of life, they do not have time to change a few sets of clothes a day to adapt to different occasions. Instead, they prefer a relaxed and enjoyable dress style.

Thus, sportswear began its immortal career in the United States. This is the first time that the United States has been independent of European taste and has its own clothing culture.

Slowly, this simple style of clothing has been more and more respected worldwide. It has adapted to the high rhythm of modern life and has become the trend.

Donna Karen's design is very suitable for career women, because her design is decent and comfortable, and there is no lack of personality in the Convention.

One of the basic elements of her design is tights, which can be used to match skirts and trousers, and can be worn individually when they are cold. When they are cold, they are wearing a jacket. If you want to change the color feeling of the whole set, you can change the color and style of the tights.

In short, it is convenient and practical, and can be worn all day without changing clothes on different occasions.

With the popularity of street culture in the United States, Gap, CK, DKNY and RalphLauren brands follow the tracks of McDonald's and Coca-Cola all over the world.