Interpretation Of China'S Shoe Enterprises: Success Or Failure Xiao He

On May 23rd, December 11, 2001, China officially became a member of the WTO as a developing country.

China's accession to the World Trade Organization has both advantages and disadvantages, which not only brings huge benefits and endless business opportunities, but also brings enormous pressure and severe challenges.

All products marked "made in China" will be placed on the platform of the world's attention.

Among them is the wind and fire.

No sale of goods

As we all know, the shoe making industry has been adhering to the golden mean of China for five thousand years in revealing its personality and brand.

Because in the early days, shoe manufacturers only managed to produce according to their requirements, they did not sell in the market, or they only sold, but they did not produce or produce only one part of them, and contracted the related products to manufacturers.

Undeniable

Weight is not heavy.

Since 1983, the international consumer union organization has decided to "March 15th International Consumer Rights Day" every year, the quality problems of Chinese shoe enterprises are always seen.

In the first half of 2009, the Hebei Provincial Bureau of industry and Commerce announced the results of monitoring the quality of footwear products in the circulation area of three cities in Shijiazhuang, Handan and Tangshan.

Among them, the "Daphne" women's shoes (No. 2006-3-10 or batch number) produced by Yong en Industrial (Shanghai) Co., Ltd. were found to be unqualified products due to the "peeling strength" of the outsole.

This has also become a typical example of "brand shoe" quality gate in recent years, and once again introduced quality problems into public view.

At the same time, under the background of quality and prosperity, Daphne has also fallen into an awkward situation.

Throughout the ages, the quality problems of any product that is used to the "made in China" brand seems to be very common. Therefore, Daphne's "peel strength" is only one of the more concerned topics. However, it has put forward unusual tests against well-known brands in China.

Because domestic brands are not only aimed at domestic consumers, the most difficult fact is the external trade market. Compared with the loose consumption concept of the Chinese people, the road to the international market is very strict.

See "benefit" thinking

There is a country in the world that can inherit its industry from generation to generation, simple to small screws, and big to the aircraft.

Professionalism, concentration and dedication are the purposes of all enterprises in this country.

So, there are many brands recognized by the whole world, such as SONY, Canon and Ford. This country is called Japan.

It is undeniable that Japan's idea of developing all industries in the country is worth learning and learning from.

Compared with the example of Japan doing "one thing" conscientiously and day after day, the development mode of Chinese shoe enterprises appears so bright.

Or "dazzling".

In 2011, the Wenzhou Federation of enterprises, municipal Entrepreneurs Association and the Federation of municipal industrial economic associations, on the basis of self declaration of enterprises, based on the sales (business) income of enterprises in Wenzhou in 2009, and reviewed with relevant departments, ranked 2010 Top 100 enterprises in Wenzhou.

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2010 the top 100 enterprises in Wenzhou are among the 100 Wenzhou enterprises. Besides 2 Real Estate Company and 6 construction companies, there are more than 40 other industries in the field of real estate development.

In Wenzhou's real estate industry, there is a famous passage: in Wenzhou, shoes and clothing brands are selling houses, and more famous electrical appliances enterprises are selling houses, including Kangnai, AOKANG, giant one, wedding birds, Zhuang Ji, joton, France, Gao Bang, Delhi, Tian Zheng, people's appliances.

Among the latest hundred enterprises, only more than 40 enterprises such as Semir did not set foot in real estate development, and the remaining more than 50 enterprises were more or less involved in real estate development.

In fact, shoe companies are involved in many industries besides shoes related industries.

The domestic shoe business benchmarking AOKANG group is mainly engaged in leather shoes, and has been involved in commercial real estate and biological products.

Cross industry and cross domain are new things for shoe companies.

However, various industries involved in shoe industry seem to "distort" many positive textbooks which "can not be used in two ways".

Success or failure Xiao He

Nowadays, OEM is no longer the direction for shoe enterprises to develop. However, it has made an upgrading stage of the footwear industry, and has consolidated the process of improving the internal strength of shoe enterprises.

Only by improving the capability of independent innovation and R & D can we take the road of brand development and balance the domestic market of foreign trade.

Especially for enterprises with a certain scale and economic foundation, they should try to step out of the OEM production stage, build their own brands and establish their own sales channels, so as to enhance the added value and competitiveness of their products.

Quality has always been a stubborn disease which is difficult to overcome in the development of shoe enterprises. However, the "quality is worrying" has helped shoe companies actively follow the relevant provisions of the State Quality Supervision and spot checks, and the corresponding supervision and inspection of product quality corresponded to the corresponding production standards.

According to the procedure, production and establishment of raw material purchasing pre inspection, production process quality inspection and finished product inspection system.

Such a process solution is a worthy development of shoe enterprises.

Although shoe companies are able to get in touch with international standards in this field, the determination of shoe makers can be seen.