SAIC: TV Shopping Ads Will Be Strictly Supervised.

Gan Lin, deputy director general of the State Administration for Industry and commerce, said at the forum held yesterday at the national advertising system for industrial and commercial systems, this year, the commerce and Industry Department will strictly supervise TV shopping advertisements, as well as online mobile advertising, placement advertisements, patch advertisements, Advertising alliance Conduct investigations and studies on other issues.

Gan Lin said that the Ministry of Commerce and industry will, on the basis of the joint opinions formulated by the 12 departments in 2011, implement the opinions on the special rectification work of false and illegal advertisements in 2011, and intensify supervision and inspection of provincial TV channels, TV channels of big and medium cities, and media advertisements of urban newspapers. TV shopping ads In the name of news report and health information section, the investigation should be conducted in disguise. Publish advertisements 。 Those who have repeatedly punished repeated offenders and have repeatedly issued false and illegal advertisements will suspend the advertising business and withdraw from the market.

According to the introduction, last year, the national industrial and commercial system investigated and dealt with 46 thousand illegal advertising cases, fined 244 million yuan, ordered the enterprises to suspend business and rectify 1840 enterprises, and ordered 13 thousand advertisements to be banned.